@incollection{, 51CDD0C87887825029EE6B7B7BCF2D6F , author={{ShadmanShakib} and {Independent University, Bangladesh}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1643546 } @book{b0, , title={{Successful Exporting}} , author={{ MBaker } and { EZeid }} , year={1982} , publisher={Westburn Publishers} , address={Helensburgh, Scotland; Ltd} } @book{b1, , title={{Product Development; Meeting the Challenge of the Design-Marketing Interface}} , author={{ MargaretBruce } and { GBiemans & Wim }} , year={1995} , publisher={John Wiley & Sons Ltd} , address={Great Britain} } @incollection{b2, , title={{The Effect of Green Design Activities on New Product Strategies and Performance: An Empirical Study among Hightech Companies}} , author={{ Y.-CChung } and { C.-HTsai }} , journal={{International Journal of Management}} 24 2 , year={2007} } @incollection{b3, , title={{New products: The Factors that Drive Success}} , author={{ RCooper }} , journal={{International Marketing Review}} 11 1 , year={1994} } @incollection{b4, , title={{The Dimensions of Industrial New Product Success and Failure}} , author={{ RCooper }} , journal={{Journal of Marketing}} 49 2 , year={1979} } @incollection{b5, , title={{Winning businesses in product development: the critical success factors}} , author={{ RCooper } and { EKleinschmidt }} , journal={{Research Technology Management}} 50 3 , year={2007} } @incollection{b6, , title={{Corporate Culture, Customer-orientation and Innovativeness in Japanese firms: A Quadrad Analysis}} , author={{ RDeshpande } and { JU } and { FF E } and { WJ }} , journal={{Journal of Marketing}} 57 , year={1993. January} } @incollection{b7, , title={{Strategic Orientation of the Firm and New Product Performance}} , author={{ HubertGatignon } and { &Xuereb } and { Jean-Marc }} , journal={{Journal of Marketing Research}} 34 , year={1997. February} } @incollection{b8, , title={{Strategic Orientation of the Firm and New Product Performance}} , author={{ HubertGatignon } and { &Xuereb } and { Jean-Marc }} , journal={{Journal of Marketing Research}} 34 , year={1997. February} } @incollection{b9, , title={{Strategic Orientation of the Firm and New Product Performance}} , author={{ HubertGatignon } and { &Xuereb } and { Jean-Marc }} , journal={{Journal of Marketing Research}} 34 , year={1997. February} } @incollection{b10, , title={{Interfunctional market orientation between marketing departments and technical departments in the management of the new product development}} , author={{ GGresham } and { JHafer } and { Markowski }} , journal={{Process Journal of Behavioral and Applied Management}} 8 1 , year={2006} } @incollection{b11, , title={{Market Orientation and Organizational Performance: Is Innovation a Missing Link?}} , author={{ Han }} , journal={{Journal of Marketing}} 62 , year={1998. 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The TQM Magazine}} , author={{ ZMeybodi & Mohammad }} , year={2003} 17 } @incollection{b24, , title={{Communication flows in international product innovation teams}} , author={{ RMoenaert } and { FCaeldries } and { ALievens } and { EWauters }} , journal={{Journal of Product Innovation Management}} 17 , year={2000} } @incollection{b25, , title={{The effect of market orientation on business profitability}} , author={{ JC S FNarver } and { S }} , journal={{Journal of Marketing}} 57 , year={1990} } @incollection{b26, , title={{The Effect of Market Orientation on Business Profitability}} , author={{ JCNarver } and { Slater } and { FStanley }} , journal={{Journal of Marketing}} 54 4 , year={1990} } @book{b27, , title={{The Influence of Firm Size, Marketing Strategy and Market Research Activities on the Export Performance of Small and Medium Sized Manufacturers in Malaysia Unpublished Master Thesis}} , author={{ IsmailNoor Azlin }} , year={2003} School of Management, Selangor, Universiti Putra Malaysia } @incollection{b28, , title={{Marketing planning, market orientation and business performance}} , author={{ Pulendran }} , journal={{European Journal of Marketing}} 37 , year={2003} } @incollection{b29, , title={{The Effect of Market Orientation on New Product Performance: a Study among Singaporean Firms}} , author={{ BRamaseshan }} , journal={{Journal of Product and Brand Management}} 11 5 , year={2002} , note={Caruana Albert & Loo Soon Pang} } @incollection{b30, , title={{Are Market Pioneers Intrinsically Stronger than Later Entrants}} , author={{ WRobinson } and { CFornell } and { MSullivan }} , journal={{Strategic Management Journal}} 13 , year={1992} } @incollection{b31, , title={{Antecedents and consequences of marketing managers}} , author={{ XSong } and { JXie } and { BDyer }} , journal={{Journal of Marketing}} 64 , year={2000} } @incollection{b32, , title={{Improving the New Product Development Process: Fractal Paradigm for High-Technology Products}} , author={{ WASpivey } and { WMunson } and { JWolcott } and { J }} , journal={{Journal of Product Innovation Management}} 14 , year={1997} } @incollection{b33, , title={{Innovation by food companies key to growth and profitability}} , author={{ HStewart } and { SMartinez }} , journal={{Food Review}} 25 1 , year={2002} } @incollection{b34, , title={{Completing Projects On-Time: How Project Acceleration Affects New Product Development}} , author={{ MSwink }} , journal={{Journal of Engineering Technology Management}} 20 , year={2003} } @book{b35, , author={{ JVarela } and { LBenito }} , title={{New Product Development Process in Spanish Firms: Typology, Antecedents and Technical/Marketing Activities}} , publisher={Technovation, In Press} , note={s.l.} } @book{b36, , title={{A model of new product development" an empirical test'. management science}} , author={{ BillieJoZirger } and { &Maididqu } and { Modesto }} , year={1990} 36 } @incollection{b37, , title={{A Model of New Product Development: An Empirical Test}} , author={{ BZirger } and { MMaidique }} , journal={{Management Science}} 36 , year={1990} }