@incollection{,
	
					
					
					88F4AE701EFF29F7AB9359E989092149
				,
	author={{JuneCalvo-Soraluze} and {University of Deusto}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1423752
}

@book{b0,
	
	
		,
	title={{Informe sobre el uso de herramientas digitales por parte de adolescentes en España}}
		,
	author={{
			DAranda
		} and {
			JSánchez-Navarro
		}}
		
		
		
			UniversitatOberta de Catalunya -UOC
		
	

}

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	title={{Centre d´Estudis de l´Esplai (Fundació Catalana de l´Esplai)}}
		
			,
	year={2009}
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	address={Barcelona}
		
	

}

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		,
	title={{La funcióndel Community Manager}}
		,
	author={{
			ComunidadesOnline
		} and {
			;Aerco) Y Territorio
		} and {
			Creativo
		}}
		
		
		
		
			,
	year={2009}
		
	

}

@incollection{b3,
	
	
		,
	title={{Bilbao BBK Live official website}}
		
	
	
		,
	journal={{Online. Available HHTP}}
		
	

}

@book{b4,
	
	
		,
	title={{Bilbao BBK Live, un repaso histórico a través de sus carteles}}
		
			,
	year={June 2013. 2006-2014}
		
	

}

@book{b5,
	
	
		,
	title={{}}
		,
	author={{
			Online
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			Available
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			Hhtp
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	year={accessed1June 2014}
		
	

}

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	title={{Modelos de Dirección y Gestión de grandes Festivales', studymadeforthe Instituto Nacional de las Artes Escénicas y la Música (INAEM)}}
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	author={{
			LBonet
		}}
		
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	year={2009}
		
		
			Ministry of Culture of Spain, University of Barcelona
		
	

}

@book{b7,
	
	
		,
	author={{
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		} and {
			Sádaba
		} and {
			LaCh
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			Generación Interactiva En España
		}}
		
		
		
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	title={{Niños y adolescentes ante las pantallas}}
				
	

}

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		,
	title={{Madrid: Ariel y Fundación Telefónica en colaboración con Editorial Planeta}}
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	author={{
			ForoDe
		} and {
			GeneracionesInteractivas
		}}
		
		
			,
	year={2009}
		
	

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@incollection{b9,
	
	
		,
	title={{The Technological Transformation of Leisure}}
		,
	author={{
			JBryce
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		,
	journal={{Social Science Computer Review}}
		
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			1
			
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	year={2001}
		
	

}

@incollection{b10,
	
	
		,
	title={{El uso de las TRIC y el choque cultural en la escuela. Encuentros y desencuentros entre maestros y alumnos}}
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	author={{
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		} and {
			AMedina-Cambrón
		} and {
			SBallano -Macias
		}}
		
		
	
	
		,
	journal={{Revista Mediterránea de Comunicación}}
		
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	year={2012}
		
	

}

@book{b11,
	
	
		,
	title={{Understanding leadership in Music Festivals. The analysis of management dilemmas}}
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	author={{
			JCalvo-Soraluze
		}}
		
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	year={2011}
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	publisher={Lambert Academic Publishing}
			,
	address={Saarbrücken}
		
	

}

@incollection{b12,
	
	
		,
	title={{Tourism policy makers and managers as generators of meaningful leisure experiences. Knowledge, skills and values needed by the new professionals}}
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	author={{
			JCalvo-Soraluze
		} and {
			RValle
		}}
		
	
	
		,
	journal={{Journal of Tourism Research & Hospitality}}
		
			4
			3
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	year={2013}
		
	

}

@incollection{b13,
	
	
		,
	title={{Economía, cultura y sociedad. La sociedad red}}
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	author={{
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	author={{
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	year={2007a}
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	publisher={UVIC-FLACSO}
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	address={México}
		
	

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	title={{El BBK Live genera un impacto económico de 17, 3 millones en su edición}}
		
		
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	year={July 2013. 2013. June 2014}
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	publisher={Europa Press}
			15
		
	

}

@incollection{b17,
	
	
		,
	title={{The Age of Social Transformation}}
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			Telépolis y el Tercer Entorno
		
	

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@incollection{b19,
	
	
		,
	title={{El Bilbao BBK Live es nominado para los European Festival Awards por quinto año consecutivo}}
		
	
	
		,
	journal={{Online. Available HTTP}}
		
			15
			,
	year={October 2013. June 2014}
			,
	publisher={Europa Press}
		
	

}

@incollection{b20,
	
	
		,
	title={{}}
	
	
		,
	journal={{European Festival Awards (EFA) and CGA strategy}}
		
			,
	year={2014. 2013}
		
	
	,
	note={European Festival Market Report. CGA strategy}

}

@book{b21,
	
	
		,
	title={{La institución escolar en un entorno informacional}}
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	author={{
			MFernández
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	editor={Revista de la Asociación de Sociología de la Educación}
		
			,
	year={2013}
			
		
	

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@book{b22,
	
	
		,
	title={{}}
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	author={{
			AFumero
		} and {
			OEspiritusanto
		} and {
			Jóvenes E Infotecnologías
		} and {
			MadridDigitales
		}}
		
		
		
		
		
			,
	year={2012}
			,
	publisher={Injuve}
		
	

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@book{b23,
	
	
		,
	title={{London: Reaktion Books}}
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	author={{
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			DigitalCulture
		}}
		
		
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	year={2002}
		
	

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@incollection{b24,
	
	
		,
	title={{Nace Agencia Music+: la primera agencia de marketing digital para la industria musical}}
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	author={{
			JHernández
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		,
	journal={{Online. Available HTTP}}
		
			,
	year={2014. June 2014}
		
	

}

@incollection{b25,
	
	
		,
	title={{Internet en transición: a la búsqueda de un nuevo estatuto para la cultura digital}}
		,
	author={{
			RIgarza
		}}
	
	
		,
	booktitle={{En la ruta digital: cultura, convergencia tecnológica y acceso}}
				
	
	,
	note={e-Book}

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@incollection{b26,
	
	
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	title={{«Internet Usage in European Union: Internet User Statistics & Population for the 27 European Union Member States}}
		
	
	
		,
	journal={{En Internet World Stats}}
		
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	year={2009a. 2009}
		
	
	,
	note={Internet World Stats}

}

@incollection{b27,
	
	
		,
	title={{}}
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	author={{
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		,
	journal={{Social Psychology of Leisure and Recreation}}
		
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	year={1980}
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	publisher={Brown Company}
		
	

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		,
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		} and {
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		}}
		
		
		
		
		
		
	

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@incollection{b29,
	
	
		,
	title={{}}
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	author={{
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			PatriciaGLange
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	journal={{Perkel}}
		
	

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	title={{Hanging out, messing around, and geeking out: kids living and learning with new media}}
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	author={{
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			Sims
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	year={2009}
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	publisher={MIT Press}
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	address={Cambridge, MA}
		
	

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	author={{
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	title={{The International Journal of Research into New Media Technologies}}
				
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	year={2008}
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@incollection{b32,
	
	
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	title={{Users of the world, unite! The challenges and opportunities of Social Media'}}
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	author={{
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	journal={{Business Horizons}}
		
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	title={{Investigando la nueva realidad electrónica. Barcelona: Gedisa editorial}}
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	title={{Facebook's 10 th birthday: from college dorm to 1.23 billion users. The Guardian Online}}
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		,
	title={{A social psychology of leisure}}
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	author={{
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			,
	year={2011}
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	publisher={Venture Press}
			,
	address={State College, PA}
		
	
	,
	note={2nd edn}

}

@incollection{b36,
	
	
		,
	title={{Bilbao BBK Live Festival', Last Tour International}}
	
	
		,
	journal={{Last Tour International Report}}
		
			,
	year={2014}
		
	

}

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	title={{What is a good Engagement Rate on a Facebook Page}}
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	author={{
			MLeander
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	year={February 2011}
		
	

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	title={{Direct Marketing Consulting & Speaking. Online. Available HTTP}}
				
	

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	title={{}}
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	title={{Sharism: A mindrevolution}}
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	year={2008}
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	title={{Web 2.0, El usuario es el rey}}
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		,
	journal={{Barcelona: Ediciones Gestión}}
		
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	year={2007. 2000}
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	publisher={Planeta de Agostini}
		
	

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@incollection{b45,
	
	
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	title={{Who goes to events? A comparative analysis of the profile characteristics of visitors to four South Island events in New Zealand}}
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	author={{
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@incollection{b46,
	
	
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	title={{Qué es Web 2.0. Patrones de diseño y modelos de negocio para la siguiente generación de software}}
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	title={{The Experience economy: work is theatre and business a stage}}
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	title={{ROI of Social Media: How to Improve the Return on Your Social Marketing Investment}}
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	title={{PwC report: Global entertainment and media outlook}}
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			Pricewaterhousecoopers
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	year={2014. 2014. 2018}
		
	

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	title={{Socialnomics: How social media transforms the way we live and do business}}
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	author={{
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	year={2012}
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	publisher={Deusto}
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@incollection{b53,
	
	
		,
	title={{La próxima revolución social}}
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	author={{
			HRheingold
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			MultidtudesInteligentes
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	journal={{Barcelona: Gedisa}}
		
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	year={2007}
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	editor={J.C. Rico}
		
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	year={2011}
		
	

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	title={{Museos: del templo al laboratorio}}
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@book{b57,
	
	
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	title={{Cuando todos los medios cuentan}}
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	author={{
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	year={2012}
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	title={{}}
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			GSiemens
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			ConociendoEl Conocimiento
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	title={{}}
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	title={{«Knowing Knowledge». En Elearn Space}}
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	author={{
			GSiemens
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	year={2006. 2009}
		
	

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	title={{Engagement Rate: A metric you can count on}}
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	author={{
			Socialbakers
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	year={2013}
		
	

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	title={{Why the many are smarter than the few and how collective wisdow shapes Business, economies, societies, and natios}}
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	year={2004}
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	publisher={Haper Collins}
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	title={{The 2012 community manager report'.Social Fresh, the business of social media}}
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	author={{
			JasonKeath
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@incollection{b64,
	
	
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	title={{The State of Community Management'. The Community Roundtable}}
	
	
		,
	booktitle={{The Community Roundtable}}
				
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	year={2014}
		
	

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@incollection{b65,
	
	
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	title={{Why do people attend events: A comparative analysis of visitor motivations at four South Island events}}
		,
	author={{
			RNicholson
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			DPearce
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	journal={{Journal of Travel Research}}
		
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@incollection{b66,
	
	
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	title={{}}
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	journal={{Inteligencia espiritual}}
		
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	year={2010}
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	publisher={Plataforma}
		
	

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@incollection{b67,
	
	
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	title={{}}
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	author={{
			Twitter
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		,
	journal={{Online. Available HTTP}}
		
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	year={April 2014. 2014}
		
	

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@book{b68,
	
	
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	title={{Digital culture as a converging paradigm for technology and culture: Challenges for the culture sector}}
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	author={{
			AUzelac
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	editor={Pau ALSINA}
		
	
	,
	note={From the digitalization of culture to digital culture. online dossier}

}

@incollection{b69,
	
	
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	title={{Youtube Statistics}}
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	author={{
			Youtube
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		,
	journal={{Online. Available HTTP}}
		
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	year={2014. May 2014}
		
	

}