@incollection{,
	
					
					
					557D7D10849623C746002C13915CF0B4
				,
	author={{FarhadUddin} and {University of Barishal}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}214512
}

@book{b0,
	
	
		,
	title={{Representation, Meaning and Language}}
		,
	author={{
			AlisaAcosta
		}}
		
		
			,
	year={2012}
		
	

}

@book{b1,
	
	
		,
	title={{Social Foundations of Thought and Action: A social cognitive theory}}
		,
	author={{
			AlbertBandura
		}}
		
			,
	year={1986}
			,
	publisher={Prentice-Hall}
			,
	address={Saddle River, NJ}
		
	

}

@book{b2,
	
	
		,
	title={{Mythologies}}
		,
	author={{
			RolandBarthe
		}}
		
			,
	year={1972}
			,
	publisher={Hill and Wang}
			,
	address={New York}
		
	

}

@book{b3,
	
	
		,
	author={{
			JCuller
		}}
		,
	title={{Saussure. London: Fontana}}
				
			,
	year={1976}
		
	

}

@book{b4,
	
	
		,
	title={{A theory of semiotics}}
		,
	author={{
			UEco
		}}
		
			,
	year={1976}
			,
	publisher={Indiana University Press}
			,
	address={Bloomington, IN}
		
	

}

@book{b5,
	
	
		,
	author={{
			MFoucault
		}}
		,
	title={{Power/Knowledge. Brighton: Harvester}}
				
			,
	year={1980}
		
	

}

@book{b6,
	
	
		,
	title={{The Work of Representation, Representation: Cultural Representations and Signifying Practices}}
		,
	author={{
			StuartHall
		}}
		
			,
	year={1997}
			,
	publisher={Sage Publication}
			,
	address={London}
		
	

}

@book{b7,
	
	
		,
	title={{Theory 1: Analyzing Representation in the way of Roland Barthe}}
		,
	author={{
			FahmidulHaq
		}}
		
		
			,
	year={2008. November 19}
		
	

}

@incollection{b8,
	
	
		,
	title={{Of the Standard of Taste}}
		,
	author={{
			DavidHume
		}}
	
	
		,
	journal={{Essays Moral and Political}}
		
			136
			,
	year={1757}
			,
	publisher={George Routledge and Sons}
		
	

}

@book{b9,
	
	
		,
	title={{Unilever renames Fair & Lovely skin cream after backlash}}
		,
	author={{
			LoraJones
			
				BBC NEWS.
			
		}}
		
		
			,
	year={2020. June 25}
		
	

}

@incollection{b10,
	
	
		,
	title={{Colorism in Bangladeshi Society}}
		,
	author={{
			KariBJensen
		}}
		
	
	
		,
	journal={{Focus on Geography}}
		
			,
	year={2020}
		
	

}

@incollection{b11,
	
	
		,
	title={{Critique of Judgement}}
		,
	author={{
			ImmanuelKant
		}}
	
	
		,
	journal={{J.H. Bernard, trans}}
		
			,
	year={1790. 1951}
			,
	publisher={Macmillan}
		
	

}

@book{b12,
	
	
		,
	title={{Critics Slam Unilever Rebrand Of 'Fair & Lovely' Skin Lightener as 'Glow & Lovely}}
		,
	author={{
			JemimaMcevoy
		}}
		
		
			,
	year={2020. July 2}
		
	

}

@incollection{b13,
	
	
		,
	title={{Fair and anxious: on mimicry and skin-lightening in India. Social Identities: Journal for the Study of Race}}
		,
	author={{
			ShehzadNadeem
		}}
		10.1080/13504630.2014.881282
	
	
		,
	journal={{Nation and Culture}}
		
			20
			2-3
			
			,
	year={2014}
		
	

}

@book{b14,
	
	
		,
	title={{Semiotics in Advertisements: Analysis of an Advertisement}}
		,
	author={{
			HafizulNirob
		} and {
			Islam
		}}
		
		
		
			,
	year={2018. April 2}
		
	

}

@incollection{b15,
	
	
		,
	title={{Glow & Lovely has launched its new campaign, but why does it look and feel exactly like Fair and Lovely}}
		,
	author={{
			KarunaSharma
		}}
		
	
	
		,
	booktitle={{Business Insider}}
				
			,
	year={2020. September 8}
		
	

}

@book{b16,
	
	
		,
	title={{}}
		,
	author={{
			RogerDWimmer
		}}
		
	

}

@book{b17,
	
	
		,
	title={{Mass Media Research: An Introduction (9ed}}
		,
	author={{
			&Dominick
		} and {
			JosephR
		}}
		
		
			,
	year={1983}
			,
	publisher={Wadsworth Publishing Company}
			94
			,
	address={California}
		
	

}