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					FDBBD94CDF6825F312A1C574EAED4EE6
				,
	author={{Prof. Dr. NitinJoshi} and {Prof. Dr. NitinJoshi} and {Prin. L. N. Welingkar Institute of Management Development and Research}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1341120
}

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	title={{Consumer behavior. New Delhi. PHI Pvt. Ltd}}
				
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	year={2004}
		
	

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	year={2010. 2010}
		
	

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	publisher={MSU Business Topics}
			
		
	

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}