@incollection{,
	
					
					
					7E15D1D246985158E467C2EAE0B5DE5A
				,
	author={{TchingnabeDaniel} and {Université de Maroua}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}191114
}

@book{b0,
	
	
		,
	title={{« Les effets du prix, de l'image du point de vente et du capital de marque sur la valeur perçue des produits}}
		,
	author={{
			LAmraoui
		}}
		
			,
	year={2005}
		
		
			Thèse de doctorat en Sciences de Gestion, IAE de Toulouse
		
	

}

@book{b1,
	
	
		,
	author={{
			PAnand
		} and {
			MBHolbrook
		} and {
			DStephens
		}}
		
		
		,
	title={{The Formation of Affective Judgments: The Cognitive}}
				
			,
	year={1988}
		
	

}

@incollection{b2,
	
	
		,
	title={{Affective Model versus The Independence Hypothesis}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			15
			
		
	

}

@incollection{b3,
	
	
		,
	title={{Capturing the value of supplementary services}}
		,
	author={{
			JCAnderson
		} and {
			JANarus
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			73
			
			,
	year={1995. January-February}
		
	

}

@incollection{b4,
	
	
		,
	title={{Customer satisfaction, market share, and profitability: findings from Sweden}}
		,
	author={{
			EWAnderson
		} and {
			CFornell
		} and {
			DRLehmann
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			58
			
			,
	year={1994}
		
	

}

@incollection{b5,
	
	
		,
	title={{A Customer Satisfaction Research Prospectus}}
		,
	author={{
			EWAnderson
		} and {
			CFornell
		}}
		
	
	
		,
	journal={{Service Quality}}
		
			12
			241
			,
	year={1994}
		
	

}

@incollection{b6,
	
	
		,
	author={{
			PAurier
		} and {
			YEvrard
		} and {
			GGoala
		}}
		
		
	
	
		,
	booktitle={{Comprendre et mesurer la valeur du point de vue du consommateur}}
		,
	booktitle={{Recherche et Applications en Marketing}}
		
			,
	year={2004}
			19
			
		
	

}

@incollection{b7,
	
	
		,
	title={{« Valeur de consommation et valeur d'usage: une application au cas de la consommation cinématographique}}
		,
	author={{
			PAurier
		} and {
			YEvrard
		} and {
			GGoala
		}}
		
		
	
	
		,
	booktitle={{Actes du Congrès International de l'Association Française du Marketing}}
				s du Congrès International de l'Association Française du Marketing
		
			,
	year={2000}
			
		
	

}

@incollection{b8,
	
	
		,
	title={{Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer}}
		,
	author={{
			JBBabin
		} and {
			JSAttaway
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			49
			
			,
	year={2000}
		
	

}

@book{b9,
	
	
		,
	title={{« La satisfaction des clients dans les services : une vue situationnelle du poids fluctuant des éléments », Marseille, université de Droit, d'économie et des Sciences d'Aix Marseilles, Institut d'administration des entreprises, Centre d'étude et de recherche sur les organisations et la gestion}}
		,
	author={{
			BBartikowski
		}}
		
			,
	year={1999}
			
		
	

}

@incollection{b10,
	
	
		,
	title={{A Multistage Model of Customer's Assessments of Service Quality and Value}}
		,
	author={{
			RNBolton
		} and {
			JHDrew
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			17
			
			,
	year={1991. March}
		
	

}

@incollection{b11,
	
	
		,
	title={{« Maximising Efficiency in Microfinance: The Path to Enhanced Outreach and Sustainability}}
		,
	author={{
			MBrand
		} and {
			JGershick
		}}
		
	
	
		,
	journal={{ACCION International}}
		
			,
	year={2000}
		
	

}

@book{b12,
	
	
		,
	title={{« L'état des lieux de la microfinance au Cameroun », BIM, 09}}
		,
	author={{
			ACCreusot
		}}
		
			,
	year={2006}
			
		
	

}

@incollection{b13,
	
	
		,
	title={{An Investigation into the Determinants of Customer Satisfaction}}
		,
	author={{
			GAChurchill
		} and {
			CSurprenant
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			19
			
			,
	year={1982. Nov}
		
	

}

@book{b14,
	
	
		,
	author={{
			PDaubert
		}}
		,
	title={{Le marketing au service des IMF », BIM}}
				
			,
	year={2002}
			2
			
		
	

}

@incollection{b15,
	
	
		,
	title={{The role of value in consumer satisfaction}}
		,
	author={{
			EDay
		}}
	
	
		,
	journal={{Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior}}
		
			15
			
			,
	year={2002}
		
	

}

@incollection{b16,
	
	
		,
	title={{Effects Of Price, Brand, And Store Information On Buyers' Product Evaluations}}
		,
	author={{
			WBDodds
		} and {
			KBMonroe
		} and {
			DGrewal
		}}
		
		
	
	
		,
	journal={{Journal Of Marketing Research}}
		
			28
			
			,
	year={1991}
		
	

}

@book{b17,
	
	
		,
	author={{
			SDugas-Iregui
		}}
		,
	title={{Le Débat entre Institutionnaliste et Welfaristes en Microfinance » C.-A. Poissant de Recherche sur la Gouvernance et l'Aide au développement}}
				Novembre
		
			,
	year={2007}
			
		
	

}

@incollection{b18,
	
	
		,
	title={{Developping Buyer-Seller Relationships}}
		,
	author={{
			FBDwyer
		} and {
			PHSchurr
		} and {
			SOh
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			51
			
			,
	year={1987}
		
	

}

@incollection{b19,
	
	
		,
	title={{Perceived retail crowding and shopping satisfaction: the role of s hopping values}}
		,
	author={{
			SAEroglu
		} and {
			KMachleit
		} and {
			TFBarr
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			58
			
			,
	year={2005}
		
	

}

@incollection{b20,
	
	
		,
	title={{Identification and validation of the components of the person-object relationship}}
		,
	author={{
			YEvrard
		} and {
			PAurier
		}}
		
	
	
		,
	journal={{Journal of Business research}}
		
			37
			
			,
	year={1996}
		
	

}

@book{b21,
	
	
		,
	title={{« La satisfaction du consommateur : état des recherches}}
		,
	author={{
			YÉvrard
		}}
		
			,
	year={1993}
			
		
	
	,
	note={Revue Française du Marketing. 144,145 ; 4,5}

}

@incollection{b22,
	
	
		,
	title={{The American customer satisfaction index: nature, purpose, and findings}}
		,
	author={{
			CFornell
		} and {
			MDJohnson
		} and {
			EWAnderson
		} and {
			JCha
		} and {
			BEBryant
		}}
		
		
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			60
			
			,
	year={1996}
		
	

}

@book{b23,
	
	
		,
	title={{}}
		,
	author={{
			HGierl
		}}
		
			,
	year={1995}
			,
	address={Stuttgart/ Berlin/ Köln}
		
	
	,
	note={« Marketing}

}

@book{b24,
	
	
		,
	title={{« L'approche qualité perçue », Edition Organisation}}
		,
	author={{
			J-LGiordano
		}}
		
			,
	year={2006}
			306
		
	

}

@book{b25,
	
	
		,
	title={{Consumer value: A framework for research and practice}}
		,
	author={{
			MBHolbrook
		}}
		
			,
	year={1999}
			
		
	

}

@incollection{b26,
	
	
		,
	title={{The nature of customer value: an axiology of services in the consumption experience}}
		,
	author={{
			MBHolbrook
		} and {
			RÉds
		} and {
			RLRust
		} and {
			ThousandOliver
		} and {
			Oaks
		}}
		
		
		
		
	
	
		,
	booktitle={{Service quality: new directions in theory and practice}}
				
			,
	publisher={Sage Publications}
			,
	year={1994}
			
		
	

}

@incollection{b27,
	
	
		,
	title={{The Experiential Aspects Of Consumption: Consumer Fantasies, Feelings, and Fun}}
		,
	author={{
			MBHolbrook
		} and {
			ECHirschman
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			9
			
			,
	year={1982}
		
	

}

@book{b28,
	
	
		,
	author={{
			DHulme
		}}
		,
	title={{« Clients Exits (Drop outs) From East African Micro-Finance Institutions}}
				MicroSave, Kampala
		
			,
	year={1999}
		
	

}

@incollection{b29,
	
	
		,
	title={{Rational and adaptative performance expectations in a customer satisfaction framework}}
		,
	author={{
			MDJohnson
		} and {
			EWAnderson
		} and {
			CFornell
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			21
			
			,
	year={1995}
		
	

}

@book{b30,
	
	
		,
	title={{« Les déterminants de la satisfaction et de la fidélité du visiteur fréquentant le musée national d'art contemporain en Corée du sud}}
		,
	author={{
			Jong-DalPark
		}}
		
			,
	year={2007}
		
		
			Thèse de doctorat en Sciences de Gestion, Université d'Angers
		
	

}

@book{b31,
	
	
		,
	title={{« Le rôle médiateur de la valeur perçue sur la relation: Marketing relationnel -fidélité du consommateur: Cas des banques libanaises », thèse de Doctorat en Sciences en Gestion}}
		,
	author={{
			TAKhalil
		}}
		
			,
	year={2011}
		
		
			Université Jean Moulin Lyon 3
		
	

}

@incollection{b32,
	
	
		,
	title={{Customer values, product benefits and customer value: A consumption behavior approach}}
		,
	author={{
			AWLai
		}}
	
	
		,
	booktitle={{Advances in Consummer Research}}
				
			,
	year={1995}
			
		
	

}

@incollection{b33,
	
	
		,
	title={{« Lecture duale des systèmes de coûts: bilan d'étape d'une démarche de recherche de formation-action}}
		,
	author={{
			PMévellec
		}}
	
	
		,
	journal={{Comptabilité Contrôle Audit}}
		
			
			,
	year={2000}
		
	

}

@incollection{b34,
	
	
		,
	title={{Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics}}
		,
	author={{
			VMittal
		} and {
			WAKamakura
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			38
			
			,
	year={2001}
		
	

}

@incollection{b35,
	
	
		,
	title={{Modeling the Cognitive Antecedents of Post-Consumption Emotions}}
		,
	author={{
			RLOliver
		}}
	
	
		,
	journal={{Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior}}
		
			10
			
			,
	year={1997}
		
	

}

@incollection{b36,
	
	
		,
	title={{A cognitive model of the antecedents and consequences of satisfaction decisions}}
		,
	author={{
			RLOliver
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			17
			
			,
	year={1980}
		
	

}

@incollection{b37,
	
	
		,
	title={{The behavioral consequences of service quality}}
		,
	author={{
			AParasuraman
		} and {
			VZeithaml
		} and {
			LBerry
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			60
			
			,
	year={1996}
		
	

}

@incollection{b38,
	
	
		,
	title={{SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality}}
		,
	author={{
			AParasuraman
		} and {
			VAZeithaml
		} and {
			LLBerry
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			64
			12
			,
	year={1988}
		
	

}

@book{b39,
	
	
		,
	title={{Processus d'établissement des relations consommateur/institution culturelle: Le cas des musées d'art contemporain}}
		,
	author={{
			JPassebois
		}}
		
			,
	year={2002}
			
		
	
	,
	note={Revue Française du Marketing, 189/190, 4; 5}

}

@incollection{b40,
	
	
		,
	author={{
			MEPorter
		} and {
			VEMillar
		}}
		
	
	
		,
	booktitle={{« How information gives you competitive advantage}}
				
			,
	year={1985}
		
	
	,
	note={Reprint Service}

}

@book{b41,
	
	
		,
	title={{Mesurer et déveloper la satisfaction de la clientèle}}
		,
	author={{
			DRay
		}}
		
			,
	year={2001}
			400
			,
	address={Paris}
		
	

}

@book{b42,
	
	
		,
	title={{The Loyalty Effect: The Hidden Force behind Growth, Profit, and Lasting Value}}
		,
	author={{
			FFReichheld
		}}
		
			,
	year={1996}
			,
	publisher={Bain and Company}
			,
	address={Boston, MA}
		
	

}

@incollection{b43,
	
	
		,
	title={{Valuing things: the public and private meanings of possessions}}
		,
	author={{
			MLRichins
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			21
			
			,
	year={1994}
		
	

}

@incollection{b44,
	
	
		,
	title={{« La valeur perçue d'une offre en marketing : Vers une classification conceptuelle}}
		,
	author={{
			ARivière
		}}
	
	
		,
	booktitle={{CERMAT/ IAE Tours}}
				
			,
	year={2007}
			20
		
	

}

@book{b45,
	
	
		,
	title={{« Les Banques dans le Monde}}
		,
	author={{
			JRivoire
		}}
		
			,
	year={1984}
			127
			,
	address={», PUF, Paris}
		
	
	,
	note={Que sais-je}

}

@book{b46,
	
	
		,
	author={{
			JNSheth
		} and {
			BINewman
		} and {
			BLGross
		}}
		
		
		,
	title={{Consumption Values and Market Choices: Theory and Applications}}
				Cincinnati
		
			,
	publisher={South Western Publishing Company}
			,
	year={1991}
		
	

}

@incollection{b47,
	
	
		,
	title={{Developing a customer valuebased theory of the firm}}
		,
	author={{
			SFSlater
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			25
			
			,
	year={1997}
		
	

}

@incollection{b48,
	
	
		,
	title={{An empirical examination of a model of perceived service quality and satisfaction}}
		,
	author={{
			RASpreng
		} and {
			RDMackoy
		}}
		
	
	
		,
	journal={{Journal of Retailing}}
		
			72
			
			,
	year={1996}
		
	

}

@book{b49,
	
	
		,
	title={{« La création de la valeur pour le client, source de la performance concurrentielle des entreprises », Centre d'études et de recherche sur les organisations et la gestion}}
		,
	author={{
			LTournois
		} and {
			MMontebello
		}}
		
		
			,
	year={2001}
			623
			
		
	

}

@incollection{b50,
	
	
		,
	title={{« La satisfaction des consommateurs spécifique à une transaction: définition, antécédents, mesures et modes »}}
		,
	author={{
			JVanhamme
		}}
	
	
		,
	journal={{Recherche et Applications en Marketing}}
		
			17
			
			,
	year={2002}
		
	

}

@incollection{b51,
	
	
		,
	title={{The Dimensionality of Consumption Emotion, Patterns and Consumer Satisfaction}}
		,
	author={{
			RAWestbrook
		} and {
			RLOliver
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			18
			
			,
	year={1991. June}
		
	

}

@book{b52,
	
	
		,
	title={{MicroFinance Systems: Designing Quality Financial Services for the Poor}}
		,
	author={{
			GrahamWright
		} and {
			AN
		}}
		
		
			,
	year={2000}
			,
	publisher={University Press Ltd., Dhaka et Zed Books}
			,
	address={Londres et New York}
		
	

}

@incollection{b53,
	
	
		,
	title={{Customer value : the next source for competitive advantage}}
		,
	author={{
			FR BWoodruff
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			25
			
			,
	year={1997}
		
	

}

@incollection{b54,
	
	
		,
	title={{Customer Value: The Next Source for Competitive Edge}}
		,
	author={{
			FR BWoodruf
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			25
			
			,
	year={1996}
		
	

}

@incollection{b55,
	
	
		,
	title={{Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence}}
		,
	author={{
			VAZeithaml
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			52
			
			,
	year={1988}
		
	

}