@incollection{,
	
					
					
					5AB53081CC1548419D90DF915979CDC9
				,
	author={{Mohammad ToufiqurRahman} and {Dr. Mohammad MasrurulMowla} and {TanjinaPial} and {International Islamic University Chittagong}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1913340
}

@book{b0,
	
	
		,
	title={{Perception of Swedish Consumers Towards Tapal Tea, Unpublished manuscript}}
		,
	author={{
			MAdnan
		} and {
			ZSKhan
		}}
		
		
			,
	year={2010}
			,
	publisher={School of Sustainable Development of Society and Technology}
		
	

}

@incollection{b1,
	
	
		,
	title={{Identifying who dislikes television advertising: Not by demographics alone}}
		,
	author={{
			LFAlwitt
		} and {
			PRPrabhaker
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			34
			6
			
			,
	year={1994}
		
	

}

@incollection{b2,
	
	
		,
	title={{The dimensionality of beliefs toward advertising in general}}
		,
	author={{
			JCAndrews
		}}
	
	
		,
	journal={{Journal of advertising}}
		
			18
			1
			
			,
	year={1989}
		
	

}

@book{b3,
	
	
		,
	title={{Advertising management}}
		,
	author={{
			RBatra
		} and {
			JGMyers
		} and {
			DAAaker
		}}
		
		
		
			,
	year={2008}
			,
	address={New Jersey}
		
	

}

@book{b4,
	
	
		,
	title={{Advertising in America, the consumer view}}
		,
	author={{
			RABauer
		} and {
			SAGreyser
		}}
		
		,
	editor={Bauer, R. A., & Greyser, S. A.}
		
			,
	year={1968. 1968}
		
	
	,
	note={Advertising in America, the consumer view}

}

@incollection{b5,
	
	
		,
	title={{Media differences in rational and emotional responses to advertising}}
		,
	author={{
			AChaudhuri
		} and {
			RBuck
		}}
		
	
	
		,
	journal={{Journal of Broadcasting & Electronic Media}}
		
			39
			1
			
			,
	year={1995}
		
	

}

@incollection{b6,
	
	
		,
	title={{Belief dimensions and viewer's attitude towards TV advertising in Thailand}}
		,
	author={{
			CChittithaworn
		} and {
			MAIslam
		} and {
			OThooksoon
		}}
		
		
	
	
		,
	journal={{International Journal of Marketing Studies}}
		
			3
			1
			95
			,
	year={2011}
		
	

}

@incollection{b7,
	
	
		,
	title={{A crosscultural analysis of the visual components of print advertising: The United States and the European Community}}
		,
	author={{
			BDCutler
		} and {
			RGJavalgi
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			32
			
			,
	year={1992}
		
	

}

@incollection{b8,
	
	
		,
	title={{Reactions to different types of ads in Belgium and Poland}}
		,
	author={{
			PDe Pelsmacker
		} and {
			M&geuens
		}}
		
	
	
		,
	journal={{International Marketing Review}}
		
			15
			4
			
			,
	year={1998}
		
	

}

@book{b9,
	
	
		,
	title={{}}
		,
	author={{
			LB EDictionary
		}}
		
			,
	year={2000}
			,
	publisher={Longman}
			,
	address={Harlow. Essex}
		
	

}

@incollection{b10,
	
	
		,
	title={{advertising value and advertising on the web-Blog,
	 management}}
		,
	author={{
			RHDucoffe
		}}
	
	
		,
	journal={{Journal of advertising research}}
		
			36
			
			,
	year={1996}
		
	

}

@incollection{b11,
	
	
		,
	title={{The demographic and psychographic antecedents of attitude toward advertising}}
		,
	author={{
			MJDutta-Bergman
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			46
			1
			
			,
	year={2006}
		
	

}

@incollection{b12,
	
	
		,
	title={{Consumer perceptions of advertising clutter and its impact across various media}}
		,
	author={{
			MTElliott
		} and {
			PSSpeck
		}}
		
	
	
		,
	journal={{Journal of advertising research}}
		
			38
			1
			
			,
	year={1998}
		
	

}

@incollection{b13,
	
	
		,
	title={{Business models for M-services: Exploring the E-newspaper case from a consumer view}}
		,
	author={{
			CEriksson
		} and {
			TKalling
		} and {
			MÅkesson
		} and {
			TFredberg
		}}
		
		
		
	
	
		,
	journal={{Journal of Electronic Commerce in Organizations (JECO)}}
		
			6
			2
			
			,
	year={2008}
		
	

}

@book{b14,
	
	
		,
	title={{Consumer Behaviour}}
		,
	author={{
			MEvans
		} and {
			AJamal
		} and {
			GFoxall
		}}
		
		
		
			,
	year={2009}
			,
	publisher={John Wiley & Sons Ltd}
			,
	address={West Sussex, England}
		
	

}

@incollection{b15,
	
	
		,
	title={{The effectiveness of information and color in yellow pages advertising}}
		,
	author={{
			KVFernandez
		} and {
			DLRosen
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			29
			2
			
			,
	year={2000}
		
	

}

@book{b16,
	
	
		,
	title={{TV hits the mark with consumers. Marketing}}
		,
	author={{
			AFry
		}}
		
			,
	year={2002}
			
		
	

}

@book{b17,
	
	
		,
	title={{A Study of Public Attitudes Towards Advertising}}
		
			,
	year={1959}
			,
	publisher={Princeton University Press}
			,
	address={Princeton}
		
	

}

@book{b18,
	
	
		,
	title={{Multivariate Data Analysis. Seventh Edition}}
		,
	author={{
			JFHair
		} and {
			WCBlack
		} and {
			BJBabin
		} and {
			REAnderson
		}}
		
		
		
		
			,
	year={2010}
			,
	publisher={Prentice Hall}
			,
	address={Upper Saddle River, New Jersey}
		
	

}

@book{b19,
	
	
		,
	title={{Consumerism at the Crossroads: A National Opinion Research Survey of Public, Activist, Business, and Regulator Attitudes Toward the Consumer Movement}}
		,
	author={{
			LHarris
		}}
		
			,
	year={1977}
		
	
	,
	note={Sentry Insurance}

}

@book{b20,
	
	
		,
	title={{Consumer behavior: Building marketing strategy}}
		,
	author={{
			DIHawkins
		} and {
			DLMothersbaugh
		} and {
			RJBest
		}}
		
		
		
			,
	year={2013}
			,
	publisher={McGraw-Hill Irwin}
		
	

}

@incollection{b21,
	
	
		,
	title={{Yams see bright future for online adverts}}
		,
	author={{
			JHo
		}}
		
	
	
		,
	journal={{The Taipei Times}}
		
			4
			
			,
	year={2004}
		
	

}

@incollection{b22,
	
	
		,
	title={{Cultural differences and advertising expression: A comparative content analysis of Japanese and US magazine advertising}}
		,
	author={{
			JWHong
		} and {
			AMuderrisoglu
		} and {
			GMZinkhan
		}}
		
		
	
	
		,
	journal={{Journal of advertising}}
		
			16
			1
			
			,
	year={1987}
		
	

}

@incollection{b23,
	
	
		,
	title={{Digital TV, digital switchover and public service broadcasting in Europe}}
		,
	author={{
			PIosifidis
		}}
	
	
		,
	journal={{Javnost-the public}}
		
			14
			1
			
			,
	year={2007}
		
	

}

@incollection{b24,
	
	
		,
	title={{Just don't eat chicken': the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu}}
		,
	author={{
			SCJones
		} and {
			DIverson
		} and {
			LWaters
		}}
		
		
	
	
		,
	journal={{International Journal of Nonprofit and Voluntary Sector Marketing}}
		
			15
			1
			
			,
	year={2010}
		
	

}

@incollection{b25,
	
	
		,
	title={{Marketing on the Web: how executives feel, what businesses do}}
		,
	author={{
			WBJoseph
		} and {
			RWCook
		} and {
			RR GJavalgi
		}}
		
		
	
	
		,
	journal={{Business Horizons}}
		
			44
			4
			
			,
	year={2001}
		
	

}

@book{b26,
	
	
		,
	title={{Marketing management (12e)}}
		,
	author={{
			PKotler
		} and {
			KLKeller
		}}
		
		
			,
	year={2006}
			,
	address={New Jersey}
		
	

}

@book{b27,
	
	
		,
	title={{Principles of Marketing (4 th European Edition)}}
		,
	author={{
			.PKotler
		} and {
			WVeronica
		} and {
			SJohn
		} and {
			Armstrong
		}}
		
		
		
		
			,
	year={2005}
			,
	publisher={Prentice-Hall}
			,
	address={Sydney}
		
	

}

@incollection{b28,
	
	
		,
	title={{The impact of television advertising: Learning without involvement}}
		,
	author={{
			HEKrugman
		}}
	
	
		,
	journal={{Public opinion quarterly}}
		
			29
			3
			
			,
	year={1965}
		
	

}

@incollection{b29,
	
	
		,
	title={{What Do You Expect Of This Friend?' Canadian radio and the intimacy of broadcasting}}
		,
	author={{
			LKuffert
		}}
	
	
		,
	journal={{Media History}}
		
			15
			3
			
			,
	year={2009}
		
	

}

@incollection{b30,
	
	
		,
	title={{Online social networks, virtual communities, enterprises, and information professionals}}
		,
	author={{
			JLachance
		} and {
			MReid
		}}
		
	
	
		,
	journal={{Searcher}}
		
			7
			15
			,
	year={2007}
		
	

}

@incollection{b31,
	
	
		,
	title={{Humanistic advertising: a holistic cultural perspective}}
		,
	author={{
			JLannon
		} and {
			PCooper
		}}
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			2
			3
			
			,
	year={1983}
		
	

}

@incollection{b32,
	
	
		,
	title={{Consumer perceptions of the media and their advertising content}}
		,
	author={{
			EFLarkin
		}}
	
	
		,
	journal={{Journal of Advertising}}
		
			8
			2
			
			,
	year={1979}
		
	

}

@book{b33,
	
	
		,
	title={{How consumers use social networks}}
		,
	author={{
			CLi
		} and {
			JBernoff
		} and {
			CPflaum
		} and {
			SGlass
		}}
		
		
		
		
			,
	year={2007}
			21
			,
	address={Forrester Research}
		
	

}

@incollection{b34,
	
	
		,
	title={{The effect of frequent commercial exposures on affective and cognitive response of Chinese-American audience}}
		,
	author={{
			LingHu
		} and {
			FChao Chuang
		} and {
			C
		}}
		
		
	
	
		,
	journal={{Journal of American Academy of Business}}
		
			15
			1
			85
			,
	year={2009}
		
	

}

@incollection{b35,
	
	
		,
	title={{Analysis of information content in US and Japanese magazine advertising}}
		,
	author={{
			CSMadden
		} and {
			MJCaballero
		} and {
			SMatsukubo
		}}
		
		
	
	
		,
	journal={{Journal of Advertising}}
		
			15
			3
			
			,
	year={1986}
		
	

}

@incollection{b36,
	
	
		,
	title={{Personal casting: Tailored broadcast news}}
		,
	author={{
			MMaybury
		} and {
			WGreiff
		} and {
			SBoykin
		} and {
			JPonte
		} and {
			CMchenry
		} and {
			LFerro
		}}
		
		
		
		
		
	
	
		,
	journal={{User Modeling and User-Adapted Interaction}}
		
			14
			1
			
			,
	year={2004}
		
	

}

@incollection{b37,
	
	
		,
	title={{Differences between American and British television advertising: Explanations and implications}}
		,
	author={{
			TNevett
		}}
	
	
		,
	journal={{Journal of advertising}}
		
			21
			4
			
			,
	year={1992}
		
	

}

@incollection{b38,
	
	
		,
	title={{Does advertising in the UK need older models?}}
		,
	author={{
			ISymigin
		} and {
			MCarrigan
		}}
		
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			9
			2
			
			,
	year={2000}
		
	

}

@incollection{b39,
	
	
		,
	title={{Understanding consumers attitude toward advertising}}
		,
	author={{
			CWang
		} and {
			PZhang
		} and {
			RChoi
		} and {
			MEredita
		}}
		
		
		
	
	
		,
	journal={{AMCIS}}
		
			,
	year={2002. 2002 Proceedings, 158}
		
	

}

@incollection{b40,
	
	
		,
	title={{Humor in US versus UK TV commercials: A comparison}}
		,
	author={{
			MGWeinberger
		} and {
			HESpotts
		}}
		
	
	
		,
	journal={{Journal of Advertising}}
		
			18
			2
			
			,
	year={1989}
		
	

}

@book{b41,
	
	
		,
	title={{Advertising in a New Age: American Academy of Advertising Proceedings}}
		,
	author={{
			EZanot
		}}
		
			,
	year={1981}
			,
	publisher={American Academy of Advertising}
			,
	address={Provo, UT}
		
	
	,
	note={Public attitudes toward advertising}

}

@incollection{b42,
	
	
		,
	title={{Public attitudes towards advertising: The American experience}}
		,
	author={{
			EJZanot
		}}
	
	
		,
	journal={{International Journal of Advertising}}
		
			3
			1
			
			,
	year={1984}
		
	

}

@incollection{b43,
	
	
		,
	title={{Turkish consumers' attitudes towards SMS advertising: A qualitative analysis}}
		,
	author={{
			HKSuher
		} and {
			NBIspir
		} and {
			EOzturk
		}}
		
		
	
	
		,
	booktitle={{Proceeding 6th International Symposium, Communication in the Millennium}}
				eeding 6th International Symposium, Communication in the Millennium?stanbul, Turkey
		
			,
	year={2008. May}
			
		
	

}