@incollection{,
	
					
					
					E64EFF295708BC06BB19E346049EBA3E
				,
	author={{JoelBigley}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1891334
}

@incollection{b0,
	
	
		,
	title={{Brands: A critical perspective}}
		,
	author={{
			AArvidsson
		}}
	
	
		,
	journal={{Journal of consumer culture}}
		
			5
			2
			
			,
	year={2005}
		
	

}

@incollection{b1,
	
	
		,
	title={{Creating the service experience}}
		,
	author={{
			SBaron
		} and {
			KHarris
		}}
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			24
			1/2
			
			,
	year={2008}
		
	

}

@incollection{b2,
	
	
		,
	title={{Revisiting consumption experience: A more humble but complete view of the concept}}
		,
	author={{
			ACarù
		} and {
			BCova
		}}
		
	
	
		,
	booktitle={{Marketing Theory}}
				
			,
	year={2003}
			3
			
		
	

}

@book{b3,
	
	
		,
	title={{Research design: Qualitative, quantitative, and mixed methods approaches}}
		,
	author={{
			JWCreswell
		}}
		
			,
	year={2014}
			,
	publisher={Sage}
			,
	address={Thousand Oaks, CA}
		
	

}

@book{b4,
	
	
		,
	title={{The research act}}
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	author={{
			NDenzin
		}}
		
			,
	year={1989}
			,
	publisher={Prentice Hall}
			,
	address={Englewood Cliffs, NJ}
		
	

}

@book{b5,
	
	
		,
	title={{On becoming aware: A pragmatics of experiencing}}
		,
	author={{
			NDepraz
		} and {
			FVarela
		} and {
			PVermersch
		}}
		
		
		
			,
	year={2003}
			,
	publisher={John Benjamins}
			,
	address={Philadelphia, PA}
		
	

}

@incollection{b6,
	
	
		,
	title={{Service Portrays in Service Research -A Critical Review Through the Lens of the Customer}}
		,
	author={{
			BEdvardsson
		} and {
			AGustafsson
		} and {
			Roos
		} and {
			I
		}}
		
		
		
	
	
		,
	journal={{International Journal of Service Industry Management}}
		
			16
			1
			
			,
	year={2005}
		
	

}

@incollection{b7,
	
	
		,
	title={{Building theories from case study research}}
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	author={{
			KMEisenhardt
		}}
	
	
		,
	journal={{Academy of Management Review}}
		
			14
			
			,
	year={1989}
		
	

}

@book{b8,
	
	
		,
	title={{How brains make up their minds}}
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	author={{
			WJFreeman
		}}
		
			,
	year={2000}
			,
	publisher={Columbia University Press}
			,
	address={New York, NY}
		
	

}

@incollection{b9,
	
	
		,
	title={{How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Customer}}
		,
	author={{
			CGentile
		} and {
			NSpiller
		} and {
			GNoci
		}}
		
		
	
	
		,
	journal={{European Management Journal}}
		
			25
			5
			
			,
	year={2007}
		
	

}

@incollection{b10,
	
	
		,
	title={{Responsive supply chain: a competitive strategy in a networked economy}}
		,
	author={{
			AGunasekaran
		} and {
			KHLai
		} and {
			TECheng
		}}
		
		
	
	
		,
	journal={{Omega}}
		
			36
			4
			
			,
	year={2008}
		
	

}

@incollection{b11,
	
	
		,
	title={{Supply chain flexibility as a determinant of supplier selection}}
		,
	author={{
			JGosling
		} and {
			LPurvis
		} and {
			MMNaim
		}}
		
		
	
	
		,
	journal={{International Journal of Production Economics}}
		
			128
			1
			
			,
	year={2010}
		
	

}

@incollection{b12,
	
	
		,
	title={{The hermeneutics of branding}}
		,
	author={{
			MJHatch
		} and {
			JRubin
		}}
		
	
	
		,
	journal={{Journal of Brand Management}}
		
			14
			1-2
			
			,
	year={2006}
		
	

}

@book{b13,
	
	
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	title={{Qualitative sozial/forschung}}
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	author={{
			SLamnek
		}}
		
			,
	year={1995}
			,
	publisher={Psychologie Verlags Union}
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	address={Germany}
		
	
	,
	note={rd ed.). Muenchen}

}

@book{b14,
	
	
		,
	title={{Naturalistic inquiry}}
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	author={{
			YSLincoln
		} and {
			EGGuba
		}}
		
		
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	year={1985}
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	publisher={Sage}
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	address={Newbury Park, CA}
		
	

}

@book{b15,
	
	
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	title={{Einfuehrung in die qualitative sozial forschung: Eineanleitungzu qualitative mdenken}}
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	author={{
			PMayring
		}}
		
			,
	year={1996}
			,
	publisher={Belz/PVU}
			,
	address={Weinheim}
		
	

}

@incollection{b16,
	
	
		,
	title={{Integrating business processes for global alignment and supply chain management}}
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	author={{
			RMcadam
		} and {
			DMccormack
		}}
		
	
	
		,
	journal={{Business Process Management Journal}}
		
			7
			2
			
			,
	year={2001}
		
	

}

@incollection{b17,
	
	
		,
	title={{Understanding customer experience}}
		,
	author={{
			CMeyer
		} and {
			ASchwager
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			85
			2
			
			,
	year={2007}
		
	

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@book{b18,
	
	
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	title={{Phenomenological research methods}}
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	author={{
			CMoustakas
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	year={1994}
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	publisher={Sage}
			,
	address={Thousand Oaks, CA}
		
	

}

@incollection{b19,
	
	
		,
	title={{The impact of operational structure, lateral integrative mechanisms and control mechanisms on intra-MNE knowledge transfer}}
		,
	author={{
			MPersson
		}}
	
	
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	journal={{International Business Review}}
		
			15
			5
			
			,
	year={2006}
		
	

}

@book{b20,
	
	
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	title={{Strategic reorientation in the multidimensional organization}}
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	author={{
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	year={1979}
		
	

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@book{b21,
	
	
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	title={{Introduction to social research: Quantitative and qualitative approaches}}
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	author={{
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		}}
		
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	year={1998}
			,
	publisher={Sage Publications}
			,
	address={London, UK}
		
	

}

@book{b22,
	
	
		,
	title={{The art of case study research}}
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	author={{
			REStake
		}}
		
			,
	year={1995}
			,
	publisher={Sage Publications}
			,
	address={Thousand Oaks, CA}
		
	

}

@book{b23,
	
	
		,
	title={{Basics of qualitative research techniques and procedures for developing grounded theory}}
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	author={{
			AStrauss
		} and {
			JCorbin
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	year={1990}
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	publisher={Sage Publications}
			,
	address={New York, NY}
		
	

}

@book{b24,
	
	
		,
	title={{Grounded Theory: Grundlagen qualitative sozial forschung}}
		,
	author={{
			AStrauss
		} and {
			JCorbin
		}}
		
		
			,
	year={1996}
			,
	publisher={Beltz}
			,
	address={Weinheim, Germany}
		
	

}

@incollection{b25,
	
	
		,
	title={{The antecedents of supply chain agility of a firm: Scale development and model testing}}
		,
	author={{
			PMSwafford
		} and {
			SGhosh
		} and {
			NMurthy
		}}
		
		
	
	
		,
	journal={{Journal of Operations Management}}
		
			24
			2
			
			,
	year={2006}
		
	

}

@incollection{b26,
	
	
		,
	title={{What theory is not}}
		,
	author={{
			RTSutton
		} and {
			BMStraw
		}}
		
	
	
		,
	journal={{Administrative Studies Quarterly}}
		
			40
			
			,
	year={1995}
		
	

}

@incollection{b27,
	
	
		,
	title={{What theory is not, theorizing is}}
		,
	author={{
			KWeick
		}}
	
	
		,
	journal={{Administration Science Quarterly}}
		
			40
			
			,
	year={1995}
		
	

}

@incollection{b28,
	
	
		,
	title={{Organizing and the process of sense making}}
		,
	author={{
			KEWeick
		} and {
			KMSutcliffe
		} and {
			DObstfeld
		}}
		
		
	
	
		,
	journal={{Organization Science}}
		
			16
			4
			
			,
	year={2005}
		
	

}

@book{b29,
	
	
		,
	title={{Case study research: design and methods}}
		,
	author={{
			RKYin
		}}
		
			,
	year={1994}
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	publisher={Sage Publications}
			,
	address={Newbury Park, CA}
		
	

}