@incollection{, E570CD1E1DCCABFCE0BE53E899881D51 , author={{JamilaJouali} and {IbtissamAbarar}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1871927 } @incollection{b0, , title={{The use of pledges to build and sus-tain commitment in distribution channels}} , author={{ EAnderson } and { BWeitz }} , journal={{J. Marketing Res}} 29 , year={1992. 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