@incollection{, 4646389E31F38820126F843F78F499D9 , author={{PurtiBhatt} and {Madhav University, Rajasthan.}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1832124 } @incollection{b0, , title={{}} , journal={{ASIAN JOURNAL OF MANAGEMENT RESEARCH}} } @book{b1, , title={{IOSR Journal of Business and Management (IOSR-JBM}} , year={Jan. -Feb. 2013} 8 } @book{b2, , title={{PHARMACEUTICAL MARKETING IN PERSPECTIVE Its Value and Role as One of Many Factors Informing Prescribing , phrma_marketing_brochure_ influences_on_prescribing}} , year={2004. July 2008} } @incollection{b3, , title={{The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review}} , author={{ PManchanda } and { MPhil } and { EHonka }} , journal={{Yale Journal of Health Policy, Law, and Ethics}} , year={2005} } @book{b4, , title={{Drug promotion what we know, what we have yet to learn}} } @incollection{b5, , title={{Drugs -for use or misuse?}} , author={{ ADBhatt }} , journal={{J Gen Med}} 4 , year={1992} } @incollection{b6, , title={{The gifts and trinkets to doctors: current practice in India and global trends in pharmaceutical industry}} , author={{ JCPatel }} , journal={{Bombay Hosp J}} 34 , year={1992} } @incollection{b7, , title={{Drctors, drug companies and gifts}} , author={{ MMChren } and { SLandefeld } and { THMurray }} , journal={{JAMA}} 262 , year={1989} } @incollection{b8, , title={{Pharmaceutical promotions -a free lunch}} , author={{ GRWaud }} , journal={{New Engl J Med}} 327 , year={1992} } @incollection{b9, , title={{}} doi:10. 1001/ archinternmed.2009.64 , journal={{Arch Intern Med}} 169 9 , year={2009} } @book{b10, , title={{Top companies by sales force}} , author={{ Anonymous }} , year={1508. 2009} 1 } @incollection{b11, , title={{Code of practice for the pharmaceutical Industry}} , author={{ GWalker }} , journal={{ABPI Data Sheet Compendium. Association of British Pharmaceutical Industry}} , year={1993} , publisher={Datapharm Publications} }