@incollection{,
	
					
					
					6AA45992FFF23879A3E9883A67BD90D4
				,
	author={{Md. AbuJafar} and {Md. AminulIslam} and {Arifur RahmanKhan} and {Green University of Bangladesh}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1763740
}

@incollection{b0,
	
	
		,
	title={{What to do before going 1-to-l}}
		,
	author={{
			LACrosby
		} and {
			SLJohnson
		}}
		
	
	
		,
	journal={{Marketing Management}}
		
			9
			4
			
			,
	year={2015}
		
	

}

@incollection{b1,
	
	
		,
	title={{Developing buyer-seller relationships}}
		,
	author={{
			FRDwyer
		} and {
			PHSchurr
		} and {
			SOh
		}}
		
		
		10.2307/1251126
	
	
		,
	journal={{Journal of Marketing}}
		
			51
			2
			
			,
	year={2015}
		
	

}

@book{b2,
	
	
		,
	title={{The initiators of changes in customers' desired value: A theory building study. Industrial Marketing Management}}
		,
	author={{
			DJFlint
		} and {
			RBWoodruff
		}}
		
		10.1016/S0019-8501(99)00117-0
		
			,
	year={2015}
			30
			
		
	

}

@incollection{b3,
	
	
		,
	title={{We're all connected: The power of the social media ecosystem}}
		,
	author={{
			RHanna
		} and {
			ARohm
		} and {
			VCrittenden
		}}
		
		
	
	
		,
	journal={{Business Horizons}}
		
			54
			
			,
	year={2011}
		
	

}

@incollection{b4,
	
	
		,
	title={{Electronic Word-of-Mouth Via Consumer Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet}}
		,
	author={{
			THennig-Thurau
		} and {
			KGwinner
		} and {
			GWalsh
		} and {
			DGremler
		}}
		
		
		
	
	
		,
	journal={{Journal of Interactive Marketing}}
		
			18
			
			,
	year={2004}
		
	

}

@incollection{b5,
	
	
		,
	title={{Antecedents of consumer satisfaction on the Internet: an empirical study of online shopping}}
		,
	author={{
			CHo
		} and {
			WWu
		}}
		
	
	
		,
	booktitle={{32nd Hawaii International Conference on System Sciences}}
				Wailea Maui, Hawaii
		
			,
	year={1999. January}
		
	
	,
	note={Paper presented at the}

}

@incollection{b6,
	
	
		,
	title={{Users of the world unite! The challenges and opportunities of social media}}
		,
	author={{
			AKaplan
		} and {
			MHaenlein
		}}
		
	
	
		,
	journal={{Business Horisons}}
		
			53
			
			,
	year={2010}
		
	

}

@incollection{b7,
	
	
		,
	title={{E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption}}
		,
	author={{
			RVKozinets
		}}
	
	
		,
	journal={{European Management Journal}}
		
			17
			3
			
			,
	year={2014}
		
	

}

@incollection{b8,
	
	
		,
	title={{Social media: The new hybrid element of the promotion mix}}
		,
	author={{
			GMangold
		} and {
			DFaulds
		}}
		
	
	
		,
	journal={{Business Horizons}}
		
			52
			
			,
	year={2009}
		
	

}

@incollection{b9,
	
	
		,
	title={{Engagement with Media}}
		,
	author={{
			RMersey
		} and {
			MalthouseEDavis
		} and {
			BCalder
		}}
		
		
	
	
		,
	journal={{Journal of Media Business Studies}}
		
			7
			2
			
			,
	year={2010}
		
	

}

@incollection{b10,
	
	
		,
	title={{Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions}}
		,
	author={{
			SPookulangaran
		} and {
			KKoesler
		}}
		
	
	
		,
	journal={{Journal of Retailing and Consumer Services}}
		
			18
			
			,
	year={2011}
		
	

}

@incollection{b11,
	
	
		,
	title={{Personality and motivations associated with Facebook use}}
		,
	author={{
			CRoss
		} and {
			ESOrr
		} and {
			MSisic
		} and {
			JMArseneault
		} and {
			MGSimmering
		} and {
			RROrr
		}}
		
		
		
		
		
		10.1016/j.chb.2008.12.024
	
	
		,
	journal={{Computers in Human Behavior}}
		
			25
			2
			
			,
	year={2009}
		
	

}

@incollection{b12,
	
	
		,
	title={{Posting versus Lurking: Communicating in a Multiple Audience Context}}
		,
	author={{
			ASchlosser
		}}
	
	
		,
	journal={{Journal of Consumer Research}}
		
			32
			2
			
			,
	year={2005}
		
	

}

@incollection{b13,
	
	
		,
	title={{Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site}}
		,
	author={{
			MTrusov
		} and {
			REBucklin
		} and {
			KPauwels
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			73
			5
			
			,
	year={2009}
		
	

}

@book{b14,
	
	
		,
	title={{The Facebook marketing book}}
		,
	author={{
			DZarrella
		} and {
			AZarrella
		}}
		
		
			,
	year={2010}
			,
	address={North Sebastopol, CA: O'Reilly Media}
		
	

}