@incollection{, B484BF1F8C614B503765C327D37FE996 , author={{FaizMarikar} and {General Sir John Kotelawela Defence University}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1727176 } @incollection{b0, , title={{Relationship of physical activity and television watching with body weight and level of fatness among children}} , author={{ REAnderson } and { CJCrespo } and { SJBartlett } and { LJCheskin } and { MPratt }} , journal={{Journal of the American Medical Association}} 179 , year={1998} } @incollection{b1, , title={{The 30-Second Effect: An Experiment Revealing the Impact of Television Commercials on Food Preferences of Preschooler}} , author={{ DLBorzekowski } and { TNRobinson }} , journal={{Journal of the American Dietetic Association}} 101 , year={2001} } @book{b2, , title={{Advertising and what we eat}} , author={{ NBlisard }} 14/02/2009 , year={2008} , address={U.S} } @incollection{b3, , title={{Relationship between use of television during meals and children's food consumption patterns}} , author={{ KACoon } and { JGoldberg } and { BLRogers }} , journal={{Paediatrics}} 107 1 e7 , year={2001} } @incollection{b4, , title={{Parental weight status and girls' television viewing, snacking, and body mass indexes}} , author={{ LAFrancis } and { YLee } and { LLBirch }} , journal={{Obesity Research}} 11 1 , year={2003} } @incollection{b5, , title={{A cross-cultural content analysis of children's television advertisements}} , author={{ AFurnham } and { SAbramsky } and { BGunter }} , journal={{Sex Roles}} 37 , year={1997} } @book{b6, , title={{Television watching and other}} , author={{ FBHu } and { TYLi } and { GAColditz } and { WCWillett } and { JEManson }} , year={2003} } @book{b7, , title={{The Impact of Television advertising on Child health and family Spending}} , author={{ KKatke }} , year={2006. 2009} } @incollection{b8, , title={{Duration of television watching is associated with increased body mass index}} , author={{ HKaur } and { WSChoi } and { MMayo } and { KJHarris }} , journal={{The Journal of Paediatrics}} 143 , year={2003} } @incollection{b9, , title={{Children and Television Advertising}} , author={{ DKunkel }} , booktitle={{Handbook of Children and the Media}} , editor={ DgsajlSinger } Thousand Oaks, CA , publisher={Sage Publications} , year={2001} } @incollection{b10, , title={{Food advertising on British children's television: a content analysis and experimental study with nine-year olds}} , author={{ MKLewis } and { AJHill }} , journal={{International Journal of Obesity}} 22 , year={1998} } @incollection{b11, , title={{Advertising Food to Children}} , author={{ SLivingstone } and { EHelsper }} , journal={{Publisher: London, Department of Media and Communications}} , year={2004} } @book{b12, , title={{Advertising, S Godage Publishers}} , author={{ CNishshanka }} , year={2004} , address={Colombo} } @book{b13, , title={{}} , author={{ MHProctor } and { LLMoore } and { LACupples } and { Bradlee } and { MYHood } and { RCEllison }} , year={2003} } @incollection{b14, , title={{Television viewing and change in body fat from preschool to early adolescence: the Framingham Children's Study}} , journal={{International Journal of Obesity}} 27 287 } @incollection{b15, , title={{Reducing children's television viewing to prevent obesity}} , author={{ TNRobinson }} , journal={{Journal of the American Medical Association}} 282 , year={1999} } @incollection{b16, , title={{Guidance for food Advertising Self-Regulation}} , author={{ JWiese }} 15/01/2009 , journal={{National Advertising Review Council}} , year={2004} } @incollection{b17, , title={{Does television affect teenagers' food choices}} , author={{ DRWoodward } and { FJCummings } and { PJBall } and { HMWilliams } and { HHornsby } and { JABoon }} , journal={{Journal of Human Nutrition and Dietetics}} 10 , year={1997} } @book{b18, , title={{Emotions, obesity and crime}} , author={{ SSchacter }} , year={1971} , publisher={Academic Press} , address={New York} }