@incollection{, DD0A9703E37467007663325C3E57AF3C , author={{The University of Lahore, Pakistan}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1351926 } @book{b0, , title={{Intermediality: Bridge to Critical Media Literacy. The Reading Teacher}} , author={{ AnnWatts Pailliotet } and { LS }} , year={2000} } @incollection{b1, , title={{Young People, Politics and News Media: Beyond Political Socialisation}} , author={{ DBuckingham }} , journal={{Oxford Review of Education}} , year={1999} } @incollection{b2, , title={{Print Islam: Media and Religious Revolution in Afghanistan}} , author={{ DBEdwards }} , journal={{Anthropological Quarterly}} , year={1995} } @incollection{b3, , title={{Mass Media Effects on Violent Behavior}} , author={{ RBFelson }} , journal={{Annual Review of Sociology}} , year={1996} } @incollection{b4, , title={{The Mass Media -A Need for Greatness}} , author={{ AFontaine }} , journal={{Annals of the American Academy of Political and Social Science}} , year={1967} } @incollection{b5, , title={{Knowledge Worker Communications and Recipient Availability: Toward a Task Closure Explanation of Media Choice}} , author={{ DSKarahanna }} , journal={{Organization Science}} , year={1998} } @incollection{b6, , title={{Intractable Conflict and the Media}} , author={{ YPeri }} , journal={{Israel Studies}} , year={2007} } @incollection{b7, , title={{Second Generation Employment Discrimination: A Structural Approach}} , author={{ SSturm }} , journal={{Columbia Law Review}} , year={2001} } @incollection{b8, , title={{Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media}} , author={{ ECThompson }} , journal={{Journal of Advertising}} , year={1997} }