@incollection{,
	
					
					
					973EBCFC5B137B9AA4364B058B682D2E
				,
	author={{Ow WenHan} and {Dr. RashadYazdanifard} and {}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1542329
}

@incollection{b0,
	
	
		,
	title={{Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size}}
		,
	author={{
			CAmos
		} and {
			GHolmes
		} and {
			DStrutton
		}}
		
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			27
			2
			
			,
	year={2008}
		
	

}

@book{b1,
	
	
		,
	title={{Celebrity: Celebrity and food. Lifted Brow, The}}
		,
	author={{
			ABarnes
		}}
		
			,
	year={2011}
			6
		
	

}

@book{b2,
	
	
		,
	title={{Encyclopedia of Diet Fads: Understanding Science and Society}}
		,
	author={{
			MBijlefeld
		} and {
			SKZoumbaris
		}}
		
		
			,
	year={2014}
			
			,
	address={Santa Barbara, CA}
		
	

}

@incollection{b3,
	
	
		,
	title={{Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study}}
		,
	author={{
			SBiswas
		} and {
			MHussain
		} and {
			KDonnell
		}}
		
		
	
	
		,
	journal={{Journal of Global Marketing}}
		
			22
			2
			
			,
	year={2009}
		
	

}

@incollection{b4,
	
	
		,
	title={{Celebrity endorsers' expertise and perceptions of attractiveness, likability, and familiarity}}
		,
	author={{
			TABuhr
		} and {
			TLSimpson
		} and {
			BPryor
		}}
		
		
	
	
		,
	journal={{Psychological Reports}}
		
			60
			3c
			
			,
	year={1987}
		
	

}

@book{b5,
	
	
		,
	title={{A risk of meaning transfer: Are negative associations more likely to transfer than positive associations? Social influence}}
		,
	author={{
			MCCampbell
		} and {
			CWarren
		}}
		
		
			,
	year={2012}
			7
			
		
	

}

@incollection{b6,
	
	
		,
	title={{Ethics of celebrities and their increasing influence in 21st century society}}
		,
	author={{
			CJChoi
		} and {
			RBerger
		}}
		
	
	
		,
	journal={{Journal Of Business Ethics}}
		
			91
			3
			
			,
	year={2010}
		
	

}

@incollection{b7,
	
	
		,
	title={{Who is the celebrity in advertising? Understanding dimensions of celebrity images}}
		,
	author={{
			SChoi
		} and {
			NJ&rifon
		}}
		
	
	
		,
	journal={{The Journal Of Popular Culture}}
		
			40
			2
			
			,
	year={2007}
		
	

}

@incollection{b8,
	
	
		,
	title={{Economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls}}
		,
	author={{
			KYChung
		} and {
			TPDerdenger
		} and {
			K&srinivasan
		}}
		
		
	
	
		,
	journal={{Marketing Science}}
		
			32
			2
			
			,
	year={2013}
		
	

}

@incollection{b9,
	
	
		,
	title={{Assessing communication effects on energy conservation}}
		,
	author={{
			CSCraig
		} and {
			JMMccann
		}}
		
	
	
		,
	journal={{Journal of Consumer Research}}
		
			5
			2
			
			,
	year={1978}
		
	

}

@incollection{b10,
	
	
		,
	title={{Celebrity endorsements still push product}}
		,
	author={{
			DCrutchfield
		}}
	
	
		,
	journal={{Advertising Age}}
		
			22
			,
	year={2010}
		
	

}

@incollection{b11,
	
	
		,
	title={{Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise}}
		,
	author={{
			MEisend
		} and {
			TLangner
		}}
		
	
	
		,
	journal={{International Journal of Advertising}}
		
			29
			4
			
			,
	year={2010}
		
	

}

@incollection{b12,
	
	
		,
	title={{Celebrity endorsement: A literature review}}
		,
	author={{
			BZErdogan
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			15
			4
			
			,
	year={1999}
		
	

}

@incollection{b13,
	
	
		,
	title={{Celebrities in advertising: Looking for congruence or likability?}}
		,
	author={{
			NFleck
		} and {
			MKorchia
		} and {
			ILe Roy
		}}
		
		
	
	
		,
	journal={{Psychology & Marketing}}
		
			29
			9
			
			,
	year={2012}
		
	

}

@book{b14,
	
	
		,
	title={{Are celebrity endorsers really worth the trouble? Brandweek}}
		,
	author={{
			KHein
		}}
		
			,
	year={2009}
			50
			42
		
	

}

@incollection{b15,
	
	
		,
	title={{Celebrity endorsements and beyond: New avenues for celebrity branding}}
		,
	author={{
			AKeel
		} and {
			R&nataraajan
		}}
		
	
	
		,
	journal={{Psychology & Marketing}}
		
			29
			9
			
			,
	year={2012}
		
	

}

@incollection{b16,
	
	
		,
	title={{The sports spectacle, Michael Jordan, and Nike: unholy alliance?}}
		,
	author={{
			DKellner
		}}
	
	
		,
	booktitle={{Media Culture, and Late Modern America}}
				
			,
	publisher={Michael Jordan, Inc.: Corporate Sport}
			,
	year={2001}
			
		
	

}

@incollection{b17,
	
	
		,
	title={{Barack Obama and celebrity spectacle}}
		,
	author={{
			DKellner
		}}
	
	
		,
	journal={{International Journal of Communication}}
		
			3
			
			,
	year={2009}
		
	

}

@incollection{b18,
	
	
		,
	title={{Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence}}
		,
	author={{
			YJKim
		} and {
			JHNa
		}}
		
	
	
		,
	journal={{International Journal Of Sports Marketing & Sponsorship}}
		
			8
			4
			310
			,
	year={2007}
		
	

}

@incollection{b19,
	
	
		,
	title={{}}
		,
	author={{
			CKurzman
		} and {
			CAnderson
		} and {
			CKey
		} and {
			YOLee
		} and {
			MMoloney
		} and {
			ASilver
		} and {
			MWVan Ryn
		}}
		
		
		
		
		
		
	
	
		,
	journal={{Celebrity Status*. Sociological Theory}}
		
			25
			4
			
			,
	year={2007}
		
	

}

@incollection{b20,
	
	
		,
	title={{Sports celebrity endorsements in retail products advertising}}
		,
	author={{
			KELear
		} and {
			RCRunyan
		} and {
			WHWhitaker
		}}
		
		
	
	
		,
	journal={{International Journal Of Retail & Distribution Management}}
		
			37
			4
			
			,
	year={2009}
		
	

}

@incollection{b21,
	
	
		,
	title={{Sports celebrity endorsements in retail products advertising}}
		,
	author={{
			KELear
		} and {
			RCRunyan
		} and {
			WHWhitaker
		}}
		
		
	
	
		,
	journal={{International Journal of Retail & Distribution Management}}
		
			37
			4
			
			,
	year={2009}
		
	

}

@incollection{b22,
	
	
		,
	title={{The promotion and presentation of the self: celebrity as marker of presentational media}}
		,
	author={{
			PDMarshall
		}}
	
	
		,
	journal={{Celebrity Studies}}
		
			1
			1
			
			,
	year={2010}
		
	

}

@incollection{b23,
	
	
		,
	title={{Let's Just Say It Works for Me": Rafael Palmeiro, Major League Baseball, and the marketing of Viagra}}
		,
	author={{
			RNewman
		}}
	
	
		,
	journal={{NINE: A Journal of Baseball History and Culture}}
		
			14
			2
			
			,
	year={2006}
		
	

}

@incollection{b24,
	
	
		,
	title={{The impact of celebrity endorsement on strategic brand management}}
		,
	author={{
			ASOgunsiji
		}}
	
	
		,
	journal={{International Journal of Business and Social Sciences}}
		
			6
			3
			,
	year={2012}
		
	

}

@incollection{b25,
	
	
		,
	title={{Impact of Celebrity Endorsement on Brand Acceptance}}
		,
	author={{
			PCPatel
		}}
	
	
		,
	journal={{ICFAI Journal of Consumer Behavior}}
		
			4
			1
			,
	year={2009}
		
	

}

@book{b26,
	
	
		,
	title={{A lesson in phenomenal personal branding}}
		,
	author={{
			JPorretto
		}}
		
		
			,
	year={2012}
			,
	publisher={Michael Jordan}
		
	

}

@incollection{b27,
	
	
		,
	title={{Celebrity endorsement in advertising}}
		,
	author={{
			VRosca
		}}
	
	
		,
	journal={{Management & Marketing-Craiova}}
		
			2
			
			,
	year={2010}
		
	

}

@incollection{b28,
	
	
		,
	title={{The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective}}
		,
	author={{
			DSeno
		} and {
			BALukas
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			41
			1/2
			
			,
	year={2007}
		
	

}

@incollection{b29,
	
	
		,
	title={{Celebrity endorsement: case study of}}
		,
	author={{
			RSkärfstad
		} and {
			CBergström
		}}
		
	
	
		,
	journal={{J. Lindeberg. International Business and Economics Program}}
		
			193
			
			,
	year={2004}
		
	

}

@book{b30,
	
	
		,
	title={{3Qs: Pros and cons of celebrity endorsements}}
		,
	author={{
			St
		} and {
			GMartin
		}}
		
		
		
			,
	year={2013}
		
	

}

@incollection{b31,
	
	
		,
	title={{Endorsers in advertising: The case of negative celebrity information}}
		,
	author={{
			BDTill
		} and {
			TAShimp
		}}
		
	
	
		,
	journal={{Journal of advertising}}
		
			
			,
	year={1998}
		
	

}

@incollection{b32,
	
	
		,
	title={{The effects of negative information transference in the celebrity endorsement relationship}}
		,
	author={{
			DWWhite
		} and {
			LGoddard
		} and {
			NWilbur
		}}
		
		
	
	
		,
	journal={{International Journal Of Retail & Distribution Management}}
		
			37
			4
			
			,
	year={2009}
		
	

}

@incollection{b33,
	
	
		,
	title={{The effect of salesman similarity and expertise on consumer purchasing behavior}}
		,
	author={{
			AGWoodside
		} and {
			JWDavenport
		}}
		
	
	
		,
	journal={{Journal Of Marketing Research}}
		
			11
			
			,
	year={1974}
		
	

}