@incollection{,
	
					
					
					76BC16348201A7086C05E67BF4CA49F7
				,
	author={{ayozieDaniel} and {Delta State University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1363156
}

@incollection{b0,
	
	
		,
	title={{Changes in the Theory of Inter-organisational Relations in Marketing: Toward a Network Paradigm}}
		,
	author={{
			SAchrol R
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			25
			
			,
	year={1997}
		
	

}

@book{b1,
	
	
		,
	title={{Statistics for Business and the Social Sciences}}
		,
	author={{
			BAgbadudu A
		}}
		
			,
	year={1994}
			,
	publisher={Uri Publishing Ltd}
			29
		
	

}

@book{b2,
	
	
		,
	title={{}}
		,
	author={{
			SakponbaRoad
		}}
		
			
			,
	address={Benin City Nigeria}
		
	

}

@incollection{b3,
	
	
		,
	title={{Operationalising the Societal Marketing Concept in Developing Economies. A Rationale and a Guide}}
		,
	author={{
			BAAgbonifoh
		}}
	
	
		,
	journal={{AMANA. A Journal of Society}}
		
			II
			
			,
	year={1982. 1 Dec 1982}
		
	
	,
	note={Culture and Environment.}

}

@book{b4,
	
	
		,
	title={{Marketing in Nigeria: Concept, Principles and Decisions}}
		,
	author={{
			AAgbonifoh B
		} and {
			EOgwo O
		} and {
			DANnolim
		}}
		
		
		
			,
	year={1998}
			,
	publisher={Afritowers Ltd Publishers}
			,
	address={93 Azikiwe Road Aba, Nigeria}
		
	

}

@book{b5,
	
	
		,
	author={{
			GOAjayi
		}}
		,
	title={{Entrepreneurship and Small Scale Business in Nigeria. Paper Presented at the CABS National Conference}}
				Kaduna Nigeria
		
			,
	year={1997}
		
	

}

@incollection{b6,
	
	
		,
	title={{The Marketing Concept: An American Historical Perspective}}
		,
	author={{
			Akerele Adebayo
		}}
	
	
		,
	journal={{Creative Management}}
		
			1
			11
			
			,
	year={1978. 1978}
		
	

}

@book{b7,
	
	
		,
	title={{Made in Japan}}
		,
	author={{
			Akio Morita
		}}
		
			,
	year={1986}
			1
			8
			,
	address={New York Dutton}
		
	

}

@book{b8,
	
	
		,
	author={{
			TijaniB AAlawe
		}}
		,
	title={{Entrepreneurship Process and Small Business Management. Ramo Prints Production. 7 Adeniji Street Igbala}}
				Sango Otta, Ogun State Nigeria
		
			,
	year={2004}
			
		
	

}

@book{b9,
	
	
		,
	title={{Dynamic Marketing Behaviour: A functionalist Theory of Marketing. Homewood IL}}
		,
	author={{
			DAlderson W. ; Richard
		} and {
			Irwin
		}}
		
		
			,
	year={1965}
		
	

}

@book{b10,
	
	
		,
	title={{Social Penetration. The Development of Interpersonal Relationships}}
		,
	author={{
			IAltman
		} and {
			ATaylor D
		}}
		
		
			,
	year={1973}
			,
	address={New York, Holt. Rhinehart and Winston}
		
	

}

@book{b11,
	
	
		,
	title={{Marketing Definitions}}
		,
	author={{
			AmaCommittee
		} and {
			Definitions
		}}
		
		
			,
	year={1960}
			,
	publisher={American Marketing Association}
			,
	address={AMA) Chicago USA}
		
	

}

@book{b12,
	
	
		,
	title={{AMA) (1985) Board Approves New Marketing Definition}}
		,
	author={{
			AmericanMarketing Association
		}}
		
			,
	publisher={Marketing News}
		
	

}

@book{b13,
	
	
		,
	title={{The AMA Committee of Definitions}}
		,
	author={{
			AmericanMarketing Association
		}}
		
			,
	year={1990}
			,
	address={AMA Chicago Illinois, USA}
		
	

}

@book{b14,
	
	
		,
	title={{AMERICAN MARKETING ASSOCIATION offers the Definition of Marketing in Kotler and Armstrong}}
				
			,
	year={2004}
		
	

}

@book{b15,
	
	
		,
	title={{}}
		,
	author={{
			HallPearson Prentice
		}}
		
			7
		
	

}

@incollection{b16,
	
	
		,
	title={{Strengthening the Satisfaction Profit Chain}}
		,
	author={{
			AndersonE W
		} and {
			MittalV
		}}
		
	
	
		,
	journal={{Journal of Service Research}}
		
			3
			2
			
			,
	year={2000}
		
	

}

@book{b17,
	
	
		,
	title={{Customer Satisfaction Productivity and Profitability. Differences between goods and services marketing science}}
		,
	author={{
			AndersonJ CFornel
		} and {
			RTRust R
		}}
		
		
			,
	year={1997}
			16
			
		
	

}

@incollection{b18,
	
	
		,
	title={{Dyadic Business Relationships within a Business Network Context}}
		,
	author={{
			AndersonJ CHakansson
		} and {
			H
		} and {
			Johnson
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			
			,
	year={1994}
		
	

}

@book{b19,
	
	
		,
	title={{}}
		,
	author={{
			HIAnsoff
		}}
		
			,
	year={1966}
			,
	publisher={Management Strategic. Munich Verl. Moderne Industrie}
		
	

}

@book{b20,
	
	
		,
	title={{Research Methodology in the Behavioural Sciences}}
		,
	author={{
			Asika Nnamdi
		}}
		
			,
	year={1991}
			,
	publisher={Longman Nigeria. Ibadan}
		
	

}

@incollection{b21,
	
	
		,
	title={{Small Scale Business and National Development}}
		,
	author={{
			DOAyozie
		}}
	
	
		,
	booktitle={{Conference Paper delivered at the College of Business National Conference}}
				Kaduna Polytechnic, Kaduna Nigeria
		
			,
	year={1999a. 2004a}
		
	

}

@book{b22,
	
	
		,
	title={{A Handbook on Small Scale Business for National Diploma Students}}
		,
	author={{
			DOAyozie
		}}
		
			,
	year={1999}
			,
	publisher={Danayo Inc. Coy Ilaro}
		
	

}

@book{b23,
	
	
		,
	title={{The Role of SMEs in the Development of Nigeria}}
		,
	author={{
			AyozieDaniel
		}}
		
			,
	year={2004}
		
		
			Development Universal Consortia Ikot-Ekpene Nigeria
		
	

}

@incollection{b24,
	
	
		,
	title={{The Nature of Satisfaction an Updated Examination and Analysis}}
		,
	author={{
			JBabin B
		} and {
			Gariffin M
		}}
		
	
	
		,
	journal={{Journal of Business Research}}
		
			41
			2
			
			,
	year={1998}
		
	

}

@incollection{b25,
	
	
		,
	title={{Marketing as an Organised Behavioural System of Exchange}}
		,
	author={{
			PBagozzi R
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			38
			
			,
	year={1974}
		
	

}

@incollection{b26,
	
	
		,
	title={{Marketing as Exchange}}
		,
	author={{
			PBagozzi R
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			39
			3
			
			,
	year={1975}
		
	

}

@book{b27,
	
	
		,
	title={{Analysis of the Current Status of Marketing in Developing Countries. The Egyptian situation}}
		,
	author={{
			JBaker Michael
		} and {
			BEl-Haddad A
		}}
		
		
			,
	year={1982}
		
		
			Unpublished Research Report University of Strathclyde Glasgow Scotland UK
		
	

}

@book{b28,
	
	
		,
	title={{Evolution of the Marketing Concept in Baker}}
		,
	author={{
			JBaker M
		}}
		,
	editor={Michael J.}
		
			,
	year={1979}
			,
	address={London Macmillan UK}
		
	
	,
	note={Marketing Theory and Practice}

}

@incollection{b29,
	
	
		,
	title={{Marketing -Philosophy or Function in}}
		,
	author={{
			JBaker Michael
		}}
	
	
		,
	booktitle={{The IEBM Encyclopaedia of Marketing. London Thomson (UK)}}
				,
	editor={
			MichaelJBaker
		}
		
			,
	year={1990a}
		
	

}

@incollection{b30,
	
	
		,
	title={{Marketing Philosophy or Function In}}
		,
	author={{
			JBaker Michael
		}}
	
	
		,
	booktitle={{IEBM Encyclopaedia of Marketing}}
				,
	editor={
			JBaker Michael
		}
		London Thomson
		
			,
	year={1999}
		
	

}

@book{b31,
	
	
		,
	title={{Marketing Strategy and Management. 2 nd Ed}}
		,
	author={{
			MichaelJBaker
		}}
		
			,
	year={1992}
			,
	publisher={Macmillan Press London}
			
		
	

}

@book{b32,
	
	
		,
	title={{Marketing: Basic Concepts and Decisions}}
		,
	author={{
			EDBamgboye
		}}
		
			,
	year={1995}
			,
	publisher={Delbe Publishers}
			6
		
	

}

@book{b33,
	
	
		,
	title={{}}
		,
	author={{
			MatthewStreet
		} and {
			OgunState
		}}
		
		
	

}

@incollection{b34,
	
	
		,
	title={{Manage Marketing by the Customer Equity Test}}
		,
	author={{
			DeightonC JBlatterberg R
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			74
			4
			
			,
	year={1996}
		
	

}

@book{b35,
	
	
		,
	title={{Exchange and Power in Social Life}}
		,
	author={{
			PMBlau
		}}
		
			,
	year={1964}
			,
	address={New York Wiley}
		
	

}

@incollection{b36,
	
	
		,
	title={{On the Relationship between store image, store satisfaction and store loyalty}}
		,
	author={{
			JBloemer
		}}
	
	
		,
	journal={{European Journal of Brand Marketing}}
		
			10
			1
			
			,
	year={1998}
		
	

}

@incollection{b37,
	
	
		,
	title={{Relationship Marketing in Organisation Markets. When is it Appropriate}}
		,
	author={{
			Blois Keith
		}}
	
	
		,
	journal={{Journal of Marketing Management. Pp}}
		
			
			,
	year={1997}
		
	

}

@incollection{b38,
	
	
		,
	title={{The maturity of consumerism}}
		,
	author={{
			NBloom P
		} and {
			AGreyser S
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={1981. Nov-Dec}
		
	

}

@book{b39,
	
	
		,
	title={{Marketing Strategies and Organisational Structures for Service Firms. Marketing of Services}}
		,
	author={{
			Booms Bernhard
		} and {
			JOMary
		}}
		
		
			,
	year={1981}
			,
	publisher={American Marketing Association}
			,
	address={Chicago USA}
		
	

}

@incollection{b40,
	
	
		,
	title={{Marketing strategies and organisational structures for service firms}}
		,
	author={{
			Booms Bernhard
		} and {
			Mary
		}}
		
	
	
		,
	booktitle={{Marketing of Services}}
				,
	editor={
			DonnellyJames
			WilliamsRGeorge
		}
		
			,
	publisher={American Marketing Association}
			,
	year={1981}
		
	

}

@incollection{b41,
	
	
		,
	title={{The Concept of Marketing Mix}}
		,
	author={{
			HBorden
		} and {
			Neil
		}}
		
	
	
		,
	journal={{Journal of Advertising Research}}
		
			,
	year={1964}
		
	

}

@incollection{b42,
	
	
		,
	title={{The Concept of the marketing mix}}
		,
	author={{
			Borden N
		}}
	
	
		,
	journal={{Journal of Advertising Research}}
		
			
			,
	year={1964. June}
		
	

}

@incollection{b43,
	
	
		,
	title={{A Dynamic Process of Model of Service Quality from Expectations to Behavioural Intentions}}
		,
	author={{
			Bouldin
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			30
			1
			
			,
	year={1993}
		
	

}

@book{b44,
	
	
		,
	author={{
			Boyd & Co
		}}
		,
	title={{Marketing Research Text and Illinois}}
				Richard D. Irwin, Pg
		
			,
	year={1977}
			34
		
	

}

@book{b45,
	
	
		,
	title={{Theories of Learning}}
		,
	author={{
			GBower
		} and {
			Hilgard E
		}}
		
		
			,
	year={1984}
			,
	address={Englewood Cliffs Prentice Hall}
		
	
	,
	note={3 rd Edn}

}

@book{b46,
	
	
		,
	title={{They have got mail}}
		,
	author={{
			BrainOReilley
		}}
		
			,
	year={2000}
			
			,
	address={Fortune Magazine, USA}
		
	

}

@book{b47,
	
	
		,
	title={{The Principles of Marketing}}
		,
	author={{
			EBranssington
		} and {
			Pettitt S
		}}
		
		
			,
	year={1997}
			,
	address={London Pitman}
		
	
	,
	note={P 88}

}

@incollection{b48,
	
	
		,
	title={{Towards a Paradigm Shift in Marketing. An Examination of Current of Marketing Practices}}
		,
	author={{
			Brodie
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			13
			5
			
			,
	year={1997}
		
	

}

@book{b49,
	
	
		,
	title={{}}
		,
	author={{
			CharteredInstitute
		} and {
			Marketing
		}}
		
		
			,
	address={Moor Hall Cookham Maidenhead Berkshire UK}
		
	

}

@book{b50,
	
	
		,
	title={{The Elements of Marketing}}
		,
	author={{
			PTCherington
		}}
		
			,
	year={1920}
			,
	address={New York Macmillan}
		
	

}

@book{b51,
	
	
		,
	title={{Marketing Research, Analysis and Measurement}}
		,
	author={{
			MChismall P
		}}
		
			,
	year={1973}
			,
	publisher={McGraw Hill Book Company London}
		
	

}

@book{b52,
	
	
		,
	title={{Relationship Marketing. Bringing Quality Customer Service and marketing together}}
		,
	author={{
			Christopher
		}}
		
			,
	year={1991}
			,
	address={Butterworth Heinemann, Oxford England UK}
		
	

}

@book{b53,
	
	
		,
	author={{
			ChristopherMPayne A
		} and {
			Ballantyne
		} and {
			D
		}}
		
		
		,
	title={{Relationship Marketing. Bringing Quality Customer Service and Marketing Together. Bulterworth-Heinemann}}
				Oxford England
		
			,
	year={1991}
		
	

}

@book{b54,
	
	
		,
	title={{Relationship Marketing. Bringing Quality Customers Service and Marketing Together}}
		,
	author={{
			Christopher M
		} and {
			APayne
		} and {
			Ballantyne
		}}
		
		
		
			,
	year={1990}
			,
	address={Butterworth Heinemann Oxford England}
		
	

}

@incollection{b55,
	
	
		,
	title={{The 4Ps Classification of the marketing mix revisited}}
		,
	author={{
			WalterChristopher Van Den Butte
		} and {
			WVan
		}}
		
	
	
		,
	journal={{Journal of Marketing US}}
		
			,
	year={1992. 2000}
		
	

}

@book{b56,
	
	
		,
	title={{Exchange Networks and the Analysis of Complex Organisations Research in the Sociology of Organisations}}
		,
	author={{
			EmersonRCook K. S
		}}
		
			,
	year={1984}
		
	
	,
	note={Greenwich 1 -30}

}

@incollection{b57,
	
	
		,
	title={{PLCs as Marketing Models}}
		,
	author={{
			Cox W
		}}
	
	
		,
	journal={{Journals of Business}}
		
			40
			4
			
			,
	year={1967}
		
	

}

@incollection{b58,
	
	
		,
	title={{Effects of Relationship Marketing on Satisfaction, Retention and Price in the life Insurance}}
		,
	author={{
			ACrosby L
		} and {
			Stephens N
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			24
			4
			
			,
	year={1987}
		
	

}

@incollection{b59,
	
	
		,
	title={{Relationship Quality in Services Selling. An Interpersonal Influence Perspective}}
		,
	author={{
			EvansCrosby Lawrence
		} and {
			CowlesKenneth
		} and {
			Deborah
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			54
			
			,
	year={1990. July 1990}
		
	

}

@book{b60,
	
	
		,
	title={{Quality's Free}}
		,
	author={{
			Crosby Philip
		}}
		
			,
	year={1984}
			,
	address={New York McGraw Hill}
		
	

}

@book{b61,
	
	
		,
	title={{The Major Dimensions of Perceived Risk in Cox D. F. (edn) Risk taking and information handling on Consumer Behaviour}}
		,
	author={{
			MCunningham S
		}}
		
			,
	year={1967}
		
	

}

@book{b62,
	
	
		,
	title={{Hyper Competition New York}}
		,
	author={{
			D'aven R
		}}
		
			,
	year={1994}
			,
	publisher={The Free Press}
		
	

}

@incollection{b63,
	
	
		,
	title={{Indirect Financial Benefits from Service Quality}}
		,
	author={{
			JDanaher P
		} and {
			TRust R
		}}
		
	
	
		,
	journal={{Quality Management Journal}}
		
			3
			2
			
			,
	year={1996}
		
	

}

@incollection{b64,
	
	
		,
	title={{Measuring Individual Differences in Empathy Evidence for a Multi-dimensional Approach}}
		,
	author={{
			HDavid M
		}}
	
	
		,
	journal={{Journal of Personality and Social Psychology}}
		
			44
			1
			
			,
	year={1983}
		
	

}

@book{b65,
	
	
		,
	title={{The Practice of Marketing Research}}
		,
	author={{
			HADavies
		}}
		
			,
	year={1973}
			,
	publisher={Heineman Books}
			,
	address={London}
		
	

}

@incollection{b66,
	
	
		,
	title={{The Capabilities of Market Driven Organisations}}
		,
	author={{
			SDay G
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			53
			
			,
	year={1994. Jan 1994}
		
	

}

@incollection{b67,
	
	
		,
	title={{Managerial Representation of Competitive Advantage}}
		,
	author={{
			SDay G
		} and {
			Nedungad P
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			53
			
			,
	year={1994. Jan 1994}
		
	

}

@incollection{b68,
	
	
		,
	title={{Environmental Contacts and Financial Performance of the Small Firm}}
		,
	author={{
			MJDollinger
		}}
	
	
		,
	journal={{Journal of Small Business Management}}
		
			
			,
	year={1985. Jan 1985}
		
	

}

@book{b69,
	
	
		,
	title={{Social Exchange Theory. The Two Traditions}}
		,
	author={{
			PPEkeh
		}}
		
			,
	year={1974}
			,
	publisher={London Heinmann Educational}
		
	

}

@incollection{b70,
	
	
		,
	title={{Records and Book Keeping in Small and Medium Scale Enterprises}}
		,
	author={{
			MNEkete
		}}
	
	
		,
	journal={{Empowering Small and Medium Scale Enterprises in Nigeria. ECCIMA/MANMARK Associates}}
		,
	editor={Onah J. et al}
		
			,
	year={2004. 2004}
		
	

}

@book{b71,
	
	
		,
	title={{Offered this advice if a man makes a better mousetrap, the world will beat a path to his door. Several companies however have built better mouse traps, yet failed one was a laser mousetrap costing $1,500. Contrary to popular assumptions people do not automatically learn about new products}}
		,
	author={{
			WaldoEmmerson Ralph
		}}
		
			,
	year={1969}
		
	
	,
	note={believe product claims}

}

@book{b72,
	
	
		,
	title={{Business, its nature and environment. 7 th Ed}}
		,
	author={{
			EGlos R
		} and {
			ABaker H
		}}
		
		
			,
	year={1972}
			,
	publisher={South Western Publishing Company}
			,
	address={Chicago USA}
		
	

}

@book{b73,
	
	
		,
	title={{Permission marketing}}
		,
	author={{
			SethGodin
		}}
		
			,
	year={1999}
			,
	address={New York Semon and Schuster}
		
	

}

@book{b74,
	
	
		,
	author={{
			PGoldstein A
		} and {
			YMichaels G
		}}
		
		,
	title={{Empathy, Development Training and Consequences. Hillsdale NJ. L. Eribaum Associates}}
				
			,
	year={1985}
		
	

}

@book{b75,
	
	
		,
	title={{Relationship marketing. Etobicoke Onatano Canada}}
		,
	author={{
			HGorden I
		}}
		
			,
	year={1998}
			,
	publisher={John Wiley and Sons}
		
	

}

@incollection{b76,
	
	
		,
	title={{Customer Loyalty. Lost Customers can be returned to your fold}}
		,
	author={{
			GriffinJ
		}}
		
	
	
		,
	journal={{Small Business Insights}}
		
			,
	year={1999}
		
	

}

@book{b77,
	
	
		,
	title={{From Marketing Mix to Relationship Marketing. Towards a Paradigm Shift in Marketing Management Decision}}
		,
	author={{
			CGronroos
		}}
		
			,
	year={1994}
			32
			
		
	

}

@book{b78,
	
	
		,
	title={{Service Management and Marketing. A Customer Relationship Management Approach}}
		,
	author={{
			CGronroos
		}}
		
			,
	year={2000}
			,
	publisher={Chichester John Wiley and Son}
		
	
	,
	note={nd Ed}

}

@incollection{b79,
	
	
		,
	title={{From Marketing Mix to Relationship Marketing. Towards a Paradigm Shift in Marketing}}
		,
	author={{
			CGronroos
		}}
	
	
		,
	journal={{Management Decisions}}
		
			32
			2
			
			,
	year={1994}
		
	

}

@incollection{b80,
	
	
		,
	title={{Relationship marketing logic}}
		,
	author={{
			Gronroos Christian
		}}
	
	
		,
	journal={{Asia-Australia Marketing Journal}}
		
			,
	year={1996}
		
	

}

@incollection{b81,
	
	
		,
	title={{Quo vadis marketing. Towards a Relationship Marketing Paradigm}}
		,
	author={{
			Gronroos Christian
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			10
			
			,
	year={1994}
		
	

}

@incollection{b82,
	
	
		,
	title={{Relationship Approach to Marketing Service Context. The Marketing and Organisational Behaviour Interface}}
		,
	author={{
			CGronroos
		}}
	
	
		,
	journal={{Journal of Business Research}}
		
			20
			1
			
			,
	year={1990}
		
	

}

@book{b83,
	
	
		,
	title={{Service Management and Marketing. A Customer Relationship Management Approach (2 nd Ed)}}
		,
	author={{
			CGronroos
		}}
		
			,
	year={2000}
			,
	publisher={Chichester John Wiley and Sons}
		
	

}

@incollection{b84,
	
	
		,
	title={{Total Relationship Marketing. Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy}}
		,
	author={{
			Gummesson Evert
		}}
	
	
		,
	booktitle={{Butterworth Heinemann. Linacre House Jordan Hill}}
				Oxford OX28DP 22S Wildwood Avenue Woburn MA
		
			,
	year={2002}
			
		
	

}

@book{b85,
	
	
		,
	title={{Total Relationship Marketing. Rethinking Marketing Management from 4Ps to 30Rs}}
		,
	author={{
			GummessonE
		}}
		
			,
	year={1999}
			,
	address={Oxford Butterworth Heinemann, UK}
		
	

}

@book{b86,
	
	
		,
	title={{Total Relationship Marketing. Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy}}
		,
	author={{
			Gummesson Evert
		}}
		,
	editor={Butterworth Heinemann Linacre House Jordan Hill Oxford OX28DP UK.}
		
			,
	year={2002}
		
	

}

@incollection{b87,
	
	
		,
	title={{Implementation Requires a Relationship Marketing Paradigm}}
		,
	author={{
			Gummesson Evert
		}}
	
	
		,
	journal={{Journal of the Academy of Marketing Science}}
		
			26
			3
			
			,
	year={1998b. July 1998}
		
	

}

@incollection{b88,
	
	
		,
	title={{Practical Value of Adequate Marketing Management Theory}}
		,
	author={{
			Gummenson Evert
		}}
	
	
		,
	journal={{European Journal of Marketing}}
		
			36
			,
	year={2002}
		
	

}

@book{b89,
	
	
		,
	title={{Quality Management in Service Organisations}}
		,
	author={{
			Gummesson Evert
		}}
		
			,
	year={1993}
			,
	address={New York, (ISQA)}
		
	

}

@incollection{b90,
	
	
		,
	title={{Interorganisational Relations}}
		,
	author={{
			JJonanson
		} and {
			GMaltson L
		}}
		
	
	
		,
	journal={{A Network Approach Compared to Transaction Cost Approach. International Studies of Management and Organisation}}
		
			17
			1
			
			,
	year={1987}
		
	

}

@incollection{b91,
	
	
		,
	title={{Why Satisfied Customer Defect}}
		,
	author={{
			OJones T
		} and {
			ESasser W
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			73
			12
			
			,
	year={1995}
		
	

}

@incollection{b92,
	
	
		,
	title={{Transaction -Specific Satisfaction and Overall Satisfaction. An Empirical Analysis}}
		,
	author={{
			AJones M
		} and {
			Suh J
		}}
		
	
	
		,
	journal={{Journal of Services Marketing}}
		
			14
			2
			
			,
	year={2000}
		
	

}

@incollection{b93,
	
	
		,
	title={{Relationship Marketing from a value system perspective}}
		,
	author={{
			UJuttner
		} and {
			Wchrl
		} and {
			HP
		}}
		
		
	
	
		,
	journal={{International Journal of Service Industry Management}}
		
			,
	year={1994}
		
	

}

@book{b94,
	
	
		,
	author={{
			AJones
		} and {
			SasserWThomas
		} and {
			Earl
		}}
		
		
		,
	title={{Why Customers Defeat. Harvard Business Review Nov-Dec in Principles of Marketing Kotler and Armstrong}}
				
			,
	year={1997}
		
	

}

@book{b95,
	
	
		,
	title={{Einfuhrung Marketing und Neue Institutunen-okomik in}}
		,
	author={{
			KPKaas
		}}
		,
	editor={Kaas K. P.}
		
			,
	year={1995}
			
		
	
	,
	note={Extra Edition No 35/95}

}

@book{b96,
	
	
		,
	title={{Alternative Konzepte der Theorieverankening in Backhaus K(ed) Marketing Research, Survey, and Perspectives}}
		,
	author={{
			KPKaas
		}}
		
			,
	year={2000}
			
		
	

}

@incollection{b97,
	
	
		,
	title={{Components of Perceived Risk in Product Purchase. A cross validation}}
		,
	author={{
			BKaplan L
		} and {
			GJSzybillo
		} and {
			TocobyJ
		}}
		
		
	
	
		,
	journal={{Journal of Applied Psychology}}
		
			59
			3
			
			,
	year={1974}
		
	

}

@book{b98,
	
	
		,
	title={{Foundation of Corporate Success}}
		,
	author={{
			Kay John
		}}
		
			,
	year={1995}
			,
	publisher={Oxford University Press}
			,
	address={Oxford UK}
		
	

}

@incollection{b99,
	
	
		,
	title={{Customer Switching Behaviour in Service Industries. An Exploratory Study}}
		,
	author={{
			SMKeaveney
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			59
			2
			
			,
	year={1995}
		
	

}

@incollection{b100,
	
	
		,
	title={{The Marketing Revolution}}
		,
	author={{
			JKeith R
		}}
	
	
		,
	journal={{Journal of Marketing. UK}}
		
			,
	year={1960}
		
	

}

@book{b101,
	
	
		,
	title={{Entrepreneurship and Economic Development}}
		,
	author={{
			Kilby P
		}}
		
			,
	year={1971}
			,
	publisher={The Free Press}
			,
	address={New York USA}
		
	

}

@book{b102,
	
	
		,
	title={{Industrial Structure and Policy in less Developed Countries}}
		,
	author={{
			DavidKirk Patrick
		}}
		
			,
	year={1985}
			,
	publisher={George Allen and Urwin Publishers}
			
			,
	address={Parklane Hemel Hempstead Herts UK}
		
	

}

@incollection{b103,
	
	
		,
	title={{No Pain, No Gain. A Critical Review of the Literature on Signalling Unobservable Product Quality}}
		,
	author={{
			Kirman
		} and {
			RRao A
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			64
			2
			
			,
	year={2000}
		
	

}

@incollection{b104,
	
	
		,
	title={{The Consumer Rules: An Examination of the Rhetoric and Reality of Marketing in financial Services}}
		,
	author={{
			Knights D
		} and {
			MorganR MSturdy
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			28
			
			,
	year={1994}
		
	

}

@incollection{b105,
	
	
		,
	title={{Relationship among Owners/Manager Personal Values. Business Strategies and Enterprises Performance}}
		,
	author={{
			BKotey
		} and {
			MeredithG G
		}}
		
	
	
		,
	journal={{Journal of Small Business Management}}
		
			
			,
	year={1997. April 1997}
		
	

}

@book{b106,
	
	
		,
	title={{Principles of Marketing (10 th Edn). Pearson Education Ltd}}
		,
	author={{
			PKotler
		} and {
			ArmstrongG
		}}
		
		
			,
	year={2003}
			,
	address={Upper Saddle River, New Jersey, USA}
		
	

}

@book{b107,
	
	
		,
	title={{Philip Kotler Explores the New Marketing Paradigm. Marketing Science Institute Review Spring}}
		,
	author={{
			Kotler Philip
		}}
		
			,
	year={1997}
		
	

}

@book{b108,
	
	
		,
	title={{Marketing Management. The Millennium Edition}}
		,
	author={{
			Kotler P
		}}
		
			,
	year={2000}
			
			,
	address={New Jersey Prentice Hall}
		
	

}

@book{b109,
	
	
		,
	author={{
			KotlerPhilip
		} and {
			GaryArmstrong
		}}
		
		,
	title={{Principles of Marketing. 10 th Ed}}
				
			,
	publisher={Pearson Prentice Hall Educational International USA}
			,
	year={2005}
		
	

}

@book{b110,
	
	
		,
	title={{Principles of Marketing. Tenth Edition Pearson Prentice Hall USA}}
		,
	author={{
			KotlerPhilip
		} and {
			GaryArmstrong
		}}
		
		
			,
	year={2004}
			
		
	

}

@book{b111,
	
	
		,
	title={{Marketing Management, Analysis, Planning, Implementation and Control. 11 th ed. Upper Saddle River N}}
		,
	author={{
			Kotler Philip
		}}
		
			,
	year={2004}
			,
	publisher={Prentice Hall USA}
		
	

}

@book{b112,
	
	
		,
	title={{Total Marketing. Marketing Management, Analysis, Planning and Control}}
		,
	author={{
			Kotler Philip
		}}
		
			,
	year={1992}
			,
	publisher={Prentice Hall}
			,
	address={USA}
		
	

}

@incollection{b113,
	
	
		,
	title={{See also Colin Grant. Theodore Levitt's Marketing Myopia}}
		,
	author={{
			Levitt Theodore
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={1960. July-August. Ethics Feb. 1999}
		
	
	,
	note={Journal of Business}

}

@book{b114,
	
	
		,
	title={{The Marketing Imagination}}
		,
	author={{
			Levitt Theodore
		}}
		
			,
	year={1983}
			,
	publisher={The Free Press USA}
			,
	address={New York}
		
	

}

@incollection{b115,
	
	
		,
	title={{Exploit the PLC}}
		,
	author={{
			Levitt T
		}}
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={1965. 43 Nov -Dec}
		
	

}

@book{b116,
	
	
		,
	title={{The Elementary Structure of Kinship}}
		,
	author={{
			CLevi Strauss
		}}
		
			,
	year={1969}
			,
	publisher={Boston Beacon Press}
		
	

}

@incollection{b117,
	
	
		,
	title={{The Nature of Customer Relationships in Service}}
		,
	author={{
			LiljanderVeronica
		} and {
			StradikTore
		}}
		
	
	
		,
	booktitle={{Suartz, Bowen and Brown. Advances in Services Marketing}}
				
			,
	publisher={Greenwich CT JAI Press}
			,
	year={1995}
		
	

}

@incollection{b118,
	
	
		,
	title={{Modelling Perceived Quality, using Different Comparism Standards}}
		,
	author={{
			Liljander V
		}}
	
	
		,
	journal={{Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour}}
		
			7
			
			,
	year={1994}
		
	

}

@incollection{b119,
	
	
		,
	title={{The Nature of Customer Relationship in Service}}
		,
	author={{
			VLiljander
		} and {
			Strandvik T
		}}
		
	
	
		,
	booktitle={{Advances in Services Marketing and Management}}
				,
	editor={
			TASwartz
			DEBowen
			SWBrown
		}
		
			,
	publisher={Greenwich JAI Press}
			,
	year={1995}
			4
			
		
	

}

@incollection{b120,
	
	
		,
	title={{Perspective taking as a Predictor of Marital Adjustment}}
		,
	author={{
			C JLong E
		} and {
			WAndrews D
		}}
		
	
	
		,
	journal={{Journal of Personality and Social Psychology}}
		
			59
			1
			
			,
	year={1990}
		
	

}

@incollection{b121,
	
	
		,
	title={{Vertrauen und Okonomie in Netzwerkbeziehungen in}}
		,
	author={{
			ALoose
		} and {
			SydowD W
		}}
		
	
	
		,
	booktitle={{Opladen westdt verlag}}
				,
	editor={
			JSydow
			AWindeler
		}
		
			,
	year={1994}
			
		
	

}

@book{b122,
	
	
		,
	title={{Services Marketing, People, Technology, Strategy}}
		,
	author={{
			CLovelock
		}}
		
			,
	year={2001}
			,
	address={Saddle River, New Jersey Prentice Hall}
		
	

}

@incollection{b123,
	
	
		,
	title={{Relationship marketing and the markets as networks approach}}
		,
	author={{
			Mattson Lar-Gunnar
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			13
			5
			
			,
	year={1997}
		
	

}

@book{b124,
	
	
		,
	title={{Basic Marketing: A Managerial Approach}}
		,
	author={{
			MccarthyJerome
		} and {
			EHomewood
		} and {
			RRichard
		} and {
			DIrwin
		}}
		
		
		
		
			,
	year={1976}
		
	

}

@book{b125,
	
	
		,
	title={{Marketing Plans}}
		,
	author={{
			HBMcdonald
		} and {
			Malcolm
		}}
		
		
			,
	year={1991}
			,
	publisher={Oxford UK. Butter worth Heinemann}
		
	

}

@incollection{b126,
	
	
		,
	title={{The marketing concept in perspective}}
		,
	author={{
			LWMcgee
		} and {
			SpiroR L
		}}
		
	
	
		,
	booktitle={{Business Horizons May-June}}
				
			,
	year={1988}
			
		
	

}

@book{b127,
	
	
		,
	author={{
			MckennaRegis
		}}
		,
	title={{Relationship Marketing}}
				
			,
	publisher={Addison-Wesley Reading M. A. UK}
			,
	year={1991}
		
	

}

@book{b128,
	
	
		,
	title={{The Status of Marketing in Nigerian Small Business}}
		,
	author={{
			OgwoEOgwo
		}}
		
			,
	year={1986}
		
	
	,
	note={A Paper Presented at the}

}

@book{b129,
	
	
		,
	title={{Annual General Meeting of the Nigerian Marketing Association}}
		
			,
	year={Owerri March 14-16, 1986}
		
	

}

@book{b130,
	
	
		,
	title={{Satisfaction, A Behavioural Perspective on the Consumer}}
		,
	author={{
			LOliver R
		}}
		
			,
	year={1996}
			,
	address={New York, McGraw Hill}
		
	

}

@book{b131,
	
	
		,
	title={{A Reappraisal of the Relationship Marketing Constructs of Commitment and Trust}}
		,
	author={{
			LO'malley
		} and {
			TynanC
		}}
		
		
			,
	year={1999}
			
			,
	address={Dublin AMA}
		
	
	,
	note={AMA (ed) New and Evolving Paradigms. The Emerging Future of Marketing}

}

@incollection{b132,
	
	
		,
	title={{The Utility of Relationship Metaphor in Consumer Markets}}
		,
	author={{
			TynanO'malley
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			15
			
			,
	year={1999}
		
	

}

@book{b133,
	
	
		,
	title={{A Reappraisal of the Relationship Constructs of Commitment and Trust in AMA. The Emerging Future of Marketing Dublin AMA}}
		,
	author={{
			O'malley L
		} and {
			TynanC
		}}
		
		
			,
	year={1999}
			
		
	

}

@book{b134,
	
	
		,
	title={{Empowering Small and Medium Scale Enterprises in Nigeria. ECCCIMA/MANMARK Associates}}
		,
	author={{
			Onah Julius
		} and {
			OcheohaONwosu I
		}}
		
		
			,
	year={2004}
			
			,
	address={Enugu, Nigeria}
		
	

}

@book{b135,
	
	
		,
	title={{The Role of Marketing in Small Scale Business in Nigeria. A paper delivered at the Second School of Management Studies Conference. The Federal Polytechnic Ilaro}}
		,
	author={{
			GUOnwuchuruba
		}}
		
			,
	year={2001}
			,
	address={Nigeria}
		
	

}

@book{b136,
	
	
		,
	title={{Handbook of Service Marketing and Management Thousand Oaks C. A}}
		,
	author={{
			HartL COstrom A
		}}
		,
	editor={Swartz T, and Tocobucci D.}
		
			,
	year={2000}
			,
	publisher={Sage Publications}
			
		
	
	,
	note={Service Guarantees}

}

@incollection{b137,
	
	
		,
	title={{Relationship Marketing a Universal Paradigm or Management Fad}}
		,
	author={{
			PalmerA
		}}
	
	
		,
	journal={{The Learning Organisation}}
		
			3
			3
			
			,
	year={1995}
		
	

}

@incollection{b138,
	
	
		,
	title={{Relationship Marketing -a Universal Paradigm or Management Fact}}
		,
	author={{
			Palmer Adrain
		}}
	
	
		,
	journal={{The Learning Organisation}}
		
			3
			3
			
			,
	year={1996}
		
	

}

@book{b139,
	
	
		,
	title={{Principles of Service Marketing}}
		,
	author={{
			Palmer Adrain
		}}
		
			,
	year={1994}
			,
	publisher={London McGraw Hill}
		
	

}

@book{b140,
	
	
		,
	title={{Marketing Diagnostic Tools in Cranfield School of Management. A Relationship Marketing Perspective}}
		,
	author={{
			Palmer R
		}}
		
			,
	year={2000}
			,
	publisher={Martins Press}
			
			,
	address={New York St}
		
	

}

@incollection{b141,
	
	
		,
	title={{Relationship Marketing a Universal Paradigm or Management Fad}}
		,
	author={{
			JPalmer A
		}}
	
	
		,
	journal={{The Learning Organisation}}
		
			3
			3
			
			,
	year={1996}
		
	

}

@book{b142,
	
	
		,
	title={{Principles of Services}}
		,
	author={{
			JPalmer A
		}}
		
			,
	year={1998}
			,
	publisher={Marketing London Kogan Page}
		
	

}

@incollection{b143,
	
	
		,
	title={{A Conceptual Model of Service Quality and Its Implication for Future Research}}
		,
	author={{
			VAParasuraman A; Zeithamal
		} and {
			LBerry L
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			49
			1
			
			,
	year={1986}
		
	

}

@incollection{b144,
	
	
		,
	title={{Survival: A Multi Item Scale for Measuring Consumer Perceptions of Service Quality}}
		,
	author={{
			ZeithamalV AParasuraman A
		} and {
			BerryL
		}}
		
	
	
		,
	journal={{Marketing Science Institute Report}}
		
			
			,
	year={1986}
		
	

}

@incollection{b145,
	
	
		,
	title={{A Conceptual Model of Service, Quality and Its Implications for future Research}}
		,
	author={{
			Parasuraman A
		} and {
			BerryA L LZeithaml V
		}}
		
	
	
		,
	journal={{Journal of Marketing}}
		
			49
			1
			
			,
	year={1985}
		
	

}

@incollection{b146,
	
	
		,
	title={{SERVQUAL -A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality}}
		,
	author={{
			Parasuraman A
		} and {
			AZeithaml V
		} and {
			LBerry L
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			66
			1
			
			,
	year={1988}
		
	

}

@book{b147,
	
	
		,
	title={{The Domain and Conceptual Foundations of Relationship Marketing. A hand Book of Relationship Marketing}}
		,
	author={{
			Parvatiyar ANSheth S
		}}
		
			,
	year={2001}
			,
	publisher={Sage Publication}
			,
	address={New York}
		
	

}

@book{b148,
	
	
		,
	title={{Relationship Marketing for Competitive Advantage}}
		,
	author={{
			ChristopherPayne Adrain
		} and {
			ClarkMartin
		} and {
			Moria
		} and {
			Peck Helen
		}}
		
		
		
		
			,
	year={1995}
			,
	address={Oxford Butterworth Heinemann}
		
	

}

@book{b149,
	
	
		,
	title={{Customer Retention in Cranfield School of Management ed. Marketing Management. A Relationship Marketing Perspective}}
		,
	author={{
			Payne A
		}}
		
			,
	year={2002}
			,
	publisher={St. Martins Press}
			
			,
	address={New York}
		
	

}

@book{b150,
	
	
		,
	title={{Relationship Marketing for Competitive Advantage}}
		,
	author={{
			Payne
		}}
		
			,
	year={1995}
			,
	address={Oxford Butterworth -Heinemann}
		
	

}

@book{b151,
	
	
		,
	author={{
			Peck Helen
		}}
		,
	title={{Relationship Strategy and Implementation}}
				Oxford Butterworth Heinemann
		
			,
	year={1998/1999}
		
	

}

@book{b152,
	
	
		,
	title={{Relationship Marketing, Strategy and Implementation}}
		,
	author={{
			HPeck
		} and {
			Payne A
		} and {
			MChristopher
		} and {
			ClarkM
		}}
		
		
		
		
			,
	year={1999}
			
			,
	address={Oxford Butterworth Heinemann}
		
	

}

@incollection{b153,
	
	
		,
	title={{Revisiting Marketing's Law like Generalisations}}
		,
	author={{
			JNSheth
		} and {
			SSisodia R
		}}
		
	
	
		,
	journal={{Journal of the Academy of Marketing Sciences}}
		
			17
			1
			
			,
	year={1998}
		
	

}

@book{b154,
	
	
		,
	title={{}}
		,
	author={{
			JNSheth
		} and {
			Sisodia
		}}
		
		
			,
	year={1999}
		
		
			Management and Governance of Relationship
		
	

}

@book{b155,
	
	
		,
	title={{}}
		,
	author={{
			HumboldtBerlin
		}}
		
		
			Universitat Zu Berlin Germany
		
	

}

@incollection{b156,
	
	
		,
	title={{Research Methodology and Seminar for all Disciplines}}
		,
	author={{
			OOShokan
		}}
	
	
		,
	journal={{Shona Investments Company}}
		
			14
			,
	year={2002}
		
	

}

@incollection{b157,
	
	
		,
	title={{Reconsidering the relationship analogy}}
		,
	author={{
			WSmith
		} and {
			HigginsM
		}}
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			16
			
			,
	year={2000}
		
	

}

@book{b158,
	
	
		,
	title={{Buyer-Seller Relationships. Similarity, Relationship Management and Quality Psychology and Marketing 15(1)}}
		,
	author={{
			JBSmith
		}}
		
			,
	year={1998}
			
		
	

}

@incollection{b159,
	
	
		,
	title={{Agent and Principal in}}
		,
	author={{
			MASpremann
		}}
	
	
		,
	booktitle={{Agency Theory, Information and Incentives}}
				,
	editor={
			GBamberg
			KSpremann
		}
		Berlin Springer
		
			,
	year={1987}
			
		
	

}

@incollection{b160,
	
	
		,
	title={{A Symmetrische Information}}
		,
	author={{
			Spremann K
		}}
	
	
		,
	journal={{Zeitschriff fur Betriebswirtschaft}}
		
			60
			
			,
	year={1990}
		
	

}

@incollection{b161,
	
	
		,
	title={{Regaining Service Customers: Cost and Benefits of Regain Management}}
		,
	author={{
			BStauss
		} and {
			FriegeCh
		}}
		
	
	
		,
	journal={{Journal of Service Research}}
		
			1
			4
			
			,
	year={1999}
		
	

}

@book{b162,
	
	
		,
	title={{}}
		,
	author={{
			Stauss B
		}}
		
			,
	year={2000}
			17
			
		
	
	,
	note={Perspektivenwandel. Vom Produckt-Lebenz zyklus Thexis}

}

@book{b163,
	
	
		,
	title={{Complaint Management. (2 nd Edn) Munich Carl Hanser}}
		,
	author={{
			SeidelWStauss B
		}}
		
			,
	year={1998}
		
	

}

@incollection{b164,
	
	
		,
	title={{The Customer Exit Process. A Review and Research Agenda}}
		,
	author={{
			Stewart K
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			14
			4
			
			,
	year={1998}
		
	

}

@incollection{b165,
	
	
		,
	title={{Managing Customer Relations for Profit: The dynamics of relationship quality}}
		,
	author={{
			Storbacka K
		} and {
			TStradvik
		} and {
			GronroosC
		}}
		
		
	
	
		,
	journal={{International Journal of Service Industry Management}}
		
			5
			
			,
	year={1994}
		
	

}

@incollection{b166,
	
	
		,
	title={{On the Management of Strategic Networks in Ernste}}
		,
	author={{
			JSydow
		}}
	
	
		,
	booktitle={{Regional Development and Contemporary Industrial Response}}
				,
	editor={
			VHand Melner
		}
		London Belhaven
		
			,
	year={1992}
			
		
	

}

@incollection{b167,
	
	
		,
	title={{How Marketing Research Discouraged Major Innovation}}
		,
	author={{
			EMTauber
		}}
	
	
		,
	journal={{Business Horizons}}
		
			17
			
			,
	year={1974}
		
	

}

@book{b168,
	
	
		,
	title={{Marketing Orientation and International Industrial Network Involvement. An Exploration Perspective Working Paper Proceedings of the 16 th Annual IMP}}
		,
	author={{
			Tesar G
		} and {
			HMoini
		} and {
			BoterH
		}}
		
		
		
			,
	year={2000}
		
		
			Conference University of Bath UK.
		
	

}

@incollection{b169,
	
	
		,
	title={{Models of Consumer Satisfaction Formation. An Extension}}
		,
	author={{
			DKTse
		} and {
			CWilton P
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			25
			2
			
			,
	year={1988}
		
	

}

@book{b170,
	
	
		,
	title={{The Social Psychology of Groups}}
		,
	author={{
			ThibautJ W HKelley H
		}}
		
			,
	year={1959}
			,
	address={New York Wiley}
		
	

}

@incollection{b171,
	
	
		,
	title={{Jnr) (1995) Why Satisfied Customers Defeat}}
		,
	author={{
			ThomasOJones
		} and {
			EarlyWSasser
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			
			,
	year={Nov-Dec}
		
	

}

@incollection{b172,
	
	
		,
	title={{Networks Between Markets and Hierarchies Strategic}}
		,
	author={{
			ThorelLHans
		}}
	
	
		,
	journal={{Management Journal}}
		
			7
			
			,
	year={1986}
		
	

}

@incollection{b173,
	
	
		,
	title={{A review of the marriage analogy in relationship marketing}}
		,
	author={{
			TynanC
		}}
	
	
		,
	journal={{Journal of Marketing Management}}
		
			13
			7
			
			,
	year={1997}
		
	

}

@book{b174,
	
	
		,
	title={{Research Method in the Social Science and Education. Centre Piece Consultants Nigeria Ltd}}
		,
	author={{
			OYomere G
		} and {
			AAgbonifon B
		}}
		
		
			,
	year={1999}
			8565
			,
	address={Benin City Nigeria}
		
	

}

@book{b175,
	
	
		,
	title={{Quality at Service. New York/Frank am Main}}
		,
	author={{
			AZeithaml V
		} and {
			AParasuraman
		} and {
			BerryL L
		}}
		
		
		
			,
	year={1992}
			,
	publisher={Campus Verlag}
		
	

}

@book{b176,
	
	
		,
	author={{
			AZeithaml V
		} and {
			JBitner M
		}}
		
		,
	title={{Services Marketing. Integrating Customer Focus Across the Firm}}
				Boston McGraw-Hill
		
			,
	year={2004}
		
	
	,
	note={nd Ed}

}

@book{b177,
	
	
		,
	title={{Consumer Perceptions of Price Quality and Value}}
		,
	author={{
			VAZeithaml
		}}
		
			,
	year={1988}
		
	
	,
	note={A Means}

}