@incollection{, 2002F38E05764D91EFA6A3AF4230FDB5 , author={{AmanDiglel} and {RashadYazdanifard} and {HELP CAT UNIVERSITY}}, journal={{Global Journal of Management and Business Research}}, journal={{GJMBR}}2249-45880975-585310.34257/GJMBR, address={Cambridge, United States}, publisher={Global Journals Organisation}1471117 } @book{b0, , title={{Consumers' buying behavior towards green products: An exploratory study. International journal of management research and business strategy}} , author={{ Agyeman1 }} , year={2014} 5 } @incollection{b1, , title={{Attitudes and Purchase Behaviour of Green Products among Generation Y Consumers in South Africa}} , author={{ AnvarVenter }} , journal={{Mediterranean Journal of Social Sciences MCSER Publishing}} 5 183194 , year={2014} } @incollection{b2, , title={{Willingness or Leeriness Towards Green Marketing Initiatives -An Educated Customer Perspective -An Empirical Study of Punjab}} , author={{ Arora }} , journal={{Global Journal of Finance and Management}} 6 , year={2014} } @book{b3, , title={{Investigation of green consumer profile: A case of Lithuanian market of eco-friendly food products. economics and management}} , author={{ Awan } and { Raza }} , editor={Banyt?., Brazionien?., & Gadeikien?.} , year={2010. 2010} , note={MIMA -International Marketing Master Thesis} , note={The role of green marketing in development of consumer behavior towards green energy} } @incollection{b4, , title={{Green Marketing and Its Impact on Consumer Buying Behavior}} , author={{ Boztepe }} , journal={{European Journal of Economic and Political Studies}} 5 1 , year={2012} } @incollection{b5, , title={{Green Marketing: A Study of Consumers' Attitude towards Environment Friendly Products}} , author={{ Bukhari }} , journal={{European Journal of Business and Management}} , editor={8. Cherian., & Jacob.} 3 117126 , year={2011. 2012} , publisher={Canadian Center of Science and Education} , note={Green Marketing and its impact on consumer behavior} } @book{b6, , title={{Effect of green marketing on consumer purchase behavior. A Qatar Foundation Acadamic journal, 2-9}} , author={{ Delafrooz } and { Taleghani } and { Nouri }} 10.5339/connect.2014.5 , year={2013} } @incollection{b7, , title={{Green marketing: issues and challenges}} , author={{ Deshwal }} , journal={{ZENITH International Journal of Business Economics & Management Research}} 2 6 105114 , year={2012} } @incollection{b8, , title={{Green marketing-the growing marketing mantra}} , author={{ Dua }} , journal={{VSRD International Journal of Business and Management Research}} 3 , year={2013} } @incollection{b9, , title={{Green marketing-a changing concept in changing time}} , booktitle={{GHS-IMR, Kanpur for it'sesteemed management journal}} , year={2009. 2008} 2 } @book{b10, , title={{}} , author={{ /Green-Marketing } and { #Htm }} } @incollection{b11, , title={{Green Marketing Mix-A Social Responsibility of References Références Referencias Manufacturing Companies}} , author={{ KSudhalakshm } and { KMChinnadorai }} , journal={{Global journal of commerce& management perspective}} 3 4 109 , year={2014} } @incollection{b12, , title={{Awareness of green marketing and its influence on buying behavior of consumers: special reference to Madhya Pradesh}} , author={{ Kiran }} , journal={{International Journal of Management and Social Sciences Research (IJMSSR)}} 1 1/4 , year={2012. 2014} , note={India. AIMA Journal of Management & Research} } @incollection{b13, , title={{The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image}} , journal={{International Journal of Business and Social Science}} 2 9 , year={2011. 2011} , note={Sp ecial_Issue_-_January_2011} } @book{b14, , title={{Moving Sustainability Forward: A Road Map for Consumer Marketers}} , author={{ Ottman }} , year={2011} } @incollection{b15, , title={{Investigation of green marketing tools' effect on consumers}} , author={{ PThulasimani }} , journal={{International Journal of Research in Finance & Marketing}} , editor={Rahbar., & Wahid.} 2 2 , year={2012. 2011} , note={Green products and green marketing} } @incollection{b16, , title={{Green marketing and its impact on consumer buying behaviour}} , author={{ Saini }} , journal={{International Journal of Engineering Science Invention}} 2 12 , year={2013} } @book{b17, , title={{Green marketing and sustainable development-challenges and opportunities}} , author={{ Sarkar }} , year={2012} } @incollection{b18, , title={{}} , journal={{International Journal of Marketing, Financial Services & Management Research}} 1 9 } @incollection{b19, , title={{Changing consumer behaviour with respect to green marketing-A case study of consumer durables and retailing}} , author={{ Sharma }} , journal={{International Journal of Multidisciplinary Research}} 1 4 , year={2011} } @incollection{b20, , title={{Evolution and future of environmental marketing}} , author={{ Shil }} , journal={{Asia Pacific Journal of Marketing & Management Review}} 1 , year={2012} } @incollection{b21, , title={{Green consumer behavior: consumers' knowledge and willingness to act proenvironmentally}} , author={{ Tobler }} , journal={{Computer Communication and Management}} , editor={Yazdanifard., & Mercy.} 5 637641 , year={2011. 2011. 2011} , note={The impact of Green Marketing on Customer satisfaction and Environmental safety} }