@incollection{,
	
					
					
					A4C7FD8C74D5AFCFAC1F0682F0014B20
				,
	author={{MuhammadMubushar} and {Mohammad Ali Jinnah University, Islamabd}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1362130
}

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	year={2012}
		
	

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	year={2006}
		
	

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@incollection{b26,
	
	
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	title={{Brand equity for online companies}}
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	author={{
			RERios
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	title={{Online branding. Online Information}}
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	author={{
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	journal={{Review}}
		
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@incollection{b28,
	
	
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	title={{Mobile marketing and consumer perceptions of brand equity}}
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	author={{
			PSmutkupt
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@incollection{b29,
	
	
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	title={{The importance of brand equity to customer loyalty}}
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	title={{Linking customer-based brand equity with brand market performance:a managerial approach}}
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@incollection{b33,
	
	
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	author={{
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}