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	author={{ayozieDaniel} and {Delta State University}},
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	publisher={Oxford UK. Butter worth Heinemann}
		
	

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@incollection{b86,
	
	
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	title={{}}
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	author={{
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	journal={{Research In Marketing. Theoretical Notes on Traditions. Groonroos .C. Swedish School of Economics No}}
		
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	year={1986. March 14-16, 1986}
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	author={{
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@incollection{b95,
	
	
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	title={{Relationship Marketing -a Universal Paradigm or Management Fact}}
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}