@incollection{,
	
					
					
					38A39A102E4DE369DCA31C014665E77E
				,
	author={{Tasmia EkramTushi} and {North South University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1412935
}

@incollection{b0,
	
	
		,
	title={{A brand as a character, apartner and a person: three perspectives on the question of brand personality}}
		,
	author={{
			JAaker
		} and {
			SFournier
		}}
		
	
	
		,
	journal={{Advances in Consumer Research}}
		
			22
			
			,
	year={1995}
		
	

}

@incollection{b1,
	
	
		,
	title={{Bangladesh bans Japanese cartoon Doraemon to halt Hindi invasion, The Times of India}}
		
	
	
		,
	journal={{AFP}}
		
			,
	year={February 15, 2013. February 28. 2013}
		
	

}

@book{b2,
	
	
		,
	title={{The Cultural Politics of Pokemon Capitalism. Media in Transition 2: Globalization and Convergence}}
		,
	author={{
			AAllison
		}}
		
			,
	year={2002}
			
		
	

}

@incollection{b3,
	
	
		,
	title={{NEWS: Doraemon Barred from Bangladesh TV to Support Local Language}}
		
	
	
		,
	journal={{ANIMENEWSNETWOR. Retrieved March01}}
		
			,
	year={February 20, 2013. 2013}
		
	
	,
	note={ANIMENEWSNETWORK}

}

@book{b4,
	
	
		,
	title={{Govt slaps ban on Hindi -dubbed Doraemon telecast, bdnews 24}}
		,
	author={{
			Bdnews24
		} and {
			Com
		}}
		
		
		
			,
	year={February 14, 2013}
		
	

}

@incollection{b5,
	
	
		,
	title={{Focus groups and the nature of qualitative marketing research}}
		,
	author={{
			BJCalder
		}}
	
	
		,
	journal={{Journal of Marketing Research}}
		
			
			,
	year={1977}
		
	

}

@incollection{b6,
	
	
		,
	title={{To be or not to be: Lifestyle imagery, reference groups, and the clustering of America}}
		,
	author={{
			EnglisBasil
		} and {
			GSolomon
		} and {
			MR
		}}
		
		
	
	
		,
	journal={{Journal of Advertising}}
		
			24
			
			,
	year={1995}
		
	

}

@book{b7,
	
	
		,
	title={{Japanese Manga: Its Expression and Popularity. ABD On-Line Magazine}}
		,
	author={{
			NFusanosuke
		}}
		
			,
	year={2003}
			34
		
	

}

@book{b8,
	
	
		,
	title={{East Asia and Manga culture: Examining Manga-comic culture in East Asia. The Asian Face of Globalisation: Reconstructing Identities, Institutions, and Resources}}
		,
	author={{
			NFusanosuko
		}}
		
			,
	year={2004}
			,
	publisher={Nippon Foundation}
			,
	address={Tokyo}
		
	

}

@incollection{b9,
	
	
		,
	title={{Building brand identity in competitive markets: a conceptual model}}
		,
	author={{
			BMGhodeswar
		}}
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			17
			1
			
			,
	year={2008}
		
	

}

@book{b10,
	
	
		,
	title={{The discovery of grounded theory: Strategies for qualitative research}}
		,
	author={{
			BGGlaser
		} and {
			ALStrauss
		}}
		
		
			,
	year={1967}
			,
	publisher={Aldine de Gruyter}
		
	

}

@incollection{b11,
	
	
		,
	title={{Consumer activism on the Internet: The role of antibrand communities}}
		,
	author={{
			CRHollenbeck
		} and {
			GMZinkhan
		}}
		
	
	
		,
	journal={{Advances in Consumer Research}}
		
			33
			
			,
	year={2006}
		
	

}

@incollection{b12,
	
	
		,
	title={{Environmental marketing: A source of reputational competitive and financial advantage}}
		,
	author={{
			MMiles
		} and {
			JGCovin
		}}
		
	
	
		,
	journal={{Journal of Business Ethics}}
		
			23
			299
			,
	year={2000}
		
	

}

@incollection{b13,
	
	
		,
	title={{Marketing Research: An Applied Orientation, 5/e 15. National}}
		,
	author={{
			KMalhotra
		}}
		
	
	
		,
	journal={{Japan Today}}
		
			,
	year={2008. February 16, 2013. February 28. 2013}
		
	
	,
	note={Bangladesh bans manga cartoon Doraemon}

}

@incollection{b14,
	
	
		,
	title={{A catastrophe model for developing service satisfaction strategies}}
		,
	author={{
			TAOliva
		} and {
			RLOliver
		} and {
			ICMacmillan
		}}
		
		
	
	
		,
	journal={{The Journal of Marketing}}
		
			
			,
	year={1992}
		
	

}

@incollection{b15,
	
	
		,
	title={{Understanding issue complexity when building a socially responsible brand}}
		,
	author={{
			MPolonsky
		} and {
			CJevons
		}}
		
	
	
		,
	journal={{European business review}}
		
			18
			5
			
			,
	year={2006}
		
	

}

@book{b16,
	
	
		,
	title={{Doraemon Goes Overseas}}
		,
	author={{
			SSShiraishi
		}}
		
			,
	year={1995. April}
		
		
			Cornell University
		
	
	,
	note={unpublished paper presented to the Japan in Asia conference}

}

@book{b17,
	
	
		,
	title={{Doraemon goes abroad}}
		,
	author={{
			SSShiraishi
		}}
		
			,
	year={2000}
		
	

}

@incollection{b18,
	
	
		,
	title={{Analysis and interpretation of qualitative data in consumer research}}
		,
	author={{
			SSpiggle
		}}
	
	
		,
	journal={{Journal of consumer research}}
		
			
			,
	year={1994}
		
	

}

@book{b19,
	
	
		,
	title={{Children, adolescents, and the media}}
		,
	author={{
			VCStrasburger
		} and {
			BJWilson
		} and {
			ABJordan
		}}
		
		
		
			,
	year={2007}
			,
	publisher={Sage Publications}
		
	

}

@book{b20,
	
	
		,
	author={{
			ALStrauss
		} and {
			JCorbin
		}}
		
		,
	title={{Basics of Qualitative Research: Grounded Theory Procedures and Techniques}}
				Newbury Park
		
			,
	publisher={Sage Publications}
			,
	year={1990}
		
	

}

@incollection{b21,
	
	
		,
	title={{To be or not be? The influence of dissociative reference groups on consumer preferences}}
		,
	author={{
			KWhite
		} and {
			DWDahl
		}}
		
	
	
		,
	journal={{Journal of Consumer Psychology}}
		
			16
			4
			
			,
	year={2006}
		
	

}