@incollection{,
	
					
					
					CE71DE78FE5B76CDD2EFBCFA388D6349
				,
	author={{Dr. PuwanenthirenPremkanth} and {University of Jaffna JAFFNA Sri Lanka.}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12173340
}

@incollection{b0,
	
	
		,
	title={{The Synergistic Effect Of Market Orientation And Learning Orientation On Organizational Performance}}
		,
	author={{
			WEBaker
		} and {
			JMSinkula
		}}
		
	
	
		,
	journal={{Journal Of Academy Of Marketing Science}}
		
			27
			,
	year={1999}
		
	

}

@book{b1,
	
	
		,
	title={{}}
		,
	author={{
			PhillipKotler Marketing
		}}
		
			,
	year={2003}
			,
	publisher={India Pearson Education Inc}
		
	
	,
	note={Management 11 th edition.}

}

@book{b2,
	
	
		,
	title={{Multicultural Marketing: Selling to the New America}}
		,
	author={{
			ALSchreiber
		} and {
			BLenson
		}}
		
		
			,
	year={2001}
			,
	publisher={NTC Business Books}
			,
	address={IL}
		
	

}

@incollection{b3,
	
	
		,
	title={{Developing Suitable Designators for a Multicultural Society}}
		,
	author={{
			TJSkinner
		} and {
			DHunter
		}}
		
	
	
		,
	journal={{Statistical Journal of the UN Economic Commission for Europe}}
		
			14
			3
			
			,
	year={1997}
		
	

}

@incollection{b4,
	
	
		,
	title={{McDonald's Meets Religious Needs}}
	
	
		,
	booktitle={{Multicultural Marketing Awards-A Special Advertising Report}}
				
			,
	year={2002. 14 November 2002}
			24
		
	
	,
	note={The Australian}

}

@book{b5,
	
	
		,
	author={{
			RWainwright
		}}
		,
	title={{Address the Chinese Avoid}}
				
			,
	year={1996. 14 March 1996}
			3
		
	
	,
	note={The Sydney Morning Herald}

}

@incollection{b6,
	
	
		,
	title={{Multicultural Marketing in Australia: Synergy in Diversity}}
		,
	author={{
			IWilkinson
		} and {
			CCheng
		}}
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			7
			3
			
			,
	year={1999}
		
	

}

@incollection{b7,
	
	
		,
	title={{Multicultural Marketing}}
		,
	author={{
			IWilkinson
		} and {
			CCheng
		}}
		
	
	
		,
	booktitle={{Cross-Cultural Marketing}}
				,
	editor={
			RRugimbana
			SNwankwo
		}
		South Melbourne
		
			,
	publisher={Thomson}
			,
	year={2003}
		
	

}

@incollection{b8,
	
	
		,
	title={{Customer perception of price quality and value a means end model}}
		,
	author={{
			VZenthimal
		}}
	
	
		,
	journal={{journal of marketing}}
		
			2
			
			,
	year={1988}
		
	

}