@incollection{,
	
					
					
					5AF7C059DC53AB55AAF7928A12B645BD
				,
	author={{FalahRiaz} and {Saad UllahKhan} and {University of Lahore}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12163943
}

@incollection{b0,
	
	
		,
	title={{Mobile marketing}}
		,
	author={{
			FionaJenkins
		}}
	
	
		,
	booktitle={{Young Consumers: Insight and Ideas for Responsible Marketers}}
				
			,
	year={2006}
			7
			
		
	
	,
	note={Iss: 2 pp}

}

@incollection{b1,
	
	
		,
	title={{Linking perceived value of mobile marketing with the experiential consumption of mobile phones}}
		,
	author={{
			LyndaAndrews
		} and {
			JudyDrennan
		} and {
			RebekahRussell-Bennett
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			46
			
			,
	year={2012}
		
	

}

@incollection{b2,
	
	
		,
	title={{Consumer attitudes toward mobile advertising: An empirical study}}
		,
	author={{
			MelodyMTsang
		} and {
			Shu-ChunHo
		} and {
			Ting-PengLiang
		}}
		
		
	
	
		,
	journal={{International Journal of Electronic Commerce}}
		
			8
			3
			
			,
	year={2004}
		
	

}

@incollection{b3,
	
	
		,
	title={{Mobile marketing to millennials}}
		,
	author={{
			MitchMccasland
		}}
	
	
		,
	booktitle={{Young Consumers: Insight and Ideas for Responsible Marketers}}
				
			,
	year={2005}
			6
			
		
	

}

@incollection{b4,
	
	
		,
	title={{Mobile advertising adoption by multinationals: Senior executives' initial responses}}
		,
	author={{
			ShintaroOkazaki
		}}
	
	
		,
	journal={{Internet Research}}
		
			15
			2
			
			,
	year={2005}
		
	

}

@incollection{b5,
	
	
		,
	title={{Factors influencing Chinese youth consumers' acceptance of mobile marketing}}
		,
	author={{
			FareenaTao (tony) Gao
		} and {
			AndrewJSultan
		} and {
			Rohm
		}}
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			27
			
			,
	year={2010}
		
	

}