@incollection{,
	
					
					
					C5F989A1855F09C227381D6523225393
				,
	author={{Mr. Mitul M.Deliya} and {Dr. BhaveshkumarParmar} and {Hemchandracharya North Gujarat University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12104968
}

@book{b0,
	
	
		,
	title={{consumer buying behavior and perception toward retail brand baby products}}
		,
	editor={Adelina Broadbridge & Henry Morgan}
		
			,
	year={2007}
		
	

}

@incollection{b1,
	
	
		,
	title={{consumer perceptions of product packaging}}
		,
	author={{
			OAmpuero
		} and {
			NVila
		} and {
			OAmpuero
		} and {
			NVila
		}}
		
		
		
	
	
		,
	journal={{Journal of Consumer Marketing}}
		
			23
			2
			
			,
	year={2006. 2006}
		
	
	,
	note={Consumer perceptions of product packaging}

}

@incollection{b2,
	
	
		,
	title={{motivational factors of gender, income and age on selecting a bottle of wine}}
		,
	author={{
			NBarber
		} and {
			BAAlmanza
		} and {
			JRDonovan
		}}
		
		
	
	
		,
	journal={{International Journal of wine marketing}}
		
			18
			3
			
			,
	year={2006}
		
	

}

@incollection{b3,
	
	
		,
	title={{Motivational factors of gender, income and age on selecting a bottle of wine}}
		,
	author={{
			NBarber
		} and {
			BAAlmanza
		} and {
			JRDonovan
		}}
		
		
	
	
		,
	journal={{International Journal of Wine Marketing}}
		
			18
			3
			
			,
	year={2006}
		
	

}

@incollection{b4,
	
	
		,
	title={{seeking the ideal form: product design and consumer Response}}
		,
	author={{
			PHBloch
		}}
	
	
		,
	journal={{journal of marketing}}
		
			59
			
			,
	year={1995. July}
		
	

}

@incollection{b5,
	
	
		,
	title={{Seeking the ideal form: product design and consumer response}}
		,
	author={{
			PHBloch
		}}
	
	
		,
	journal={{Journal of Marketing}}
		
			59
			
			,
	year={1995. July}
		
	

}

@incollection{b6,
	
	
		,
	title={{Impact of consumer package communication on consumer decision making process}}
		,
	author={{
			VButkeviciene
		} and {
			JStravinskiene
		} and {
			ARutelione
		}}
		
		
	
	
		,
	journal={{Inzinerine Ekonomika-Engineering Economics}}
		
			1
			
			,
	year={2008}
		
	

}

@incollection{b7,
	
	
		,
	title={{Impact of consumer package communication on consumer decision making process}}
		,
	author={{
			VButkeviciene
		} and {
			JStravinskiene
		} and {
			ARutelione
		}}
		
		
	
	
		,
	journal={{Inzinerine Ekonomika-Engineering Economics}}
		
			1
			
			,
	year={2008}
		
	

}

@incollection{b8,
	
	
		,
	title={{analysis of consumer behavior in regard to dairy products in Kosovo}}
		,
	author={{
			*Bytyqi Hysen
		} and {
			VegaraMensur
		}}
		
	
	
		,
	journal={{Agric. Res}}
		
			3
			46
			,
	year={2008. 2008}
		
	

}

@book{b9,
	
	
		,
	title={{An empirical investigation on loyalty The case of packaging industry}}
		,
	author={{
			Erzsebet Hetesi1 -ZoltanVeres
		}}
		
			,
	year={2007}
		
	

}

@book{b10,
	
	
		,
	title={{packaging as a tool for product development: Communicating value to consumers, journal of food distribution research}}
		,
	author={{
			MPGonzalez
		} and {
			SThorhsbury
		} and {
			DTwede
		}}
		
		
		
			,
	year={2007}
			38
			
		
	

}

@incollection{b11,
	
	
		,
	title={{Packaging as a tool for product development: Communicating value to consumers}}
		,
	author={{
			MPGonzalez
		} and {
			SThorhsbury
		} and {
			DTwede
		}}
		
		
	
	
		,
	journal={{Journal of Food Distribution Research}}
		
			38
			1
			
			,
	year={2007}
		
	

}

@book{b12,
	
	
		,
	title={{what we know about consumers' color choices. journal of marketing Practice: applied marketing science}}
		,
	author={{
			RPGrossman
		} and {
			JZWisenblit
		}}
		
		
			,
	year={1999}
			5
			
		
	

}

@incollection{b13,
	
	
		,
	title={{What we know about consumers' color choices}}
		,
	author={{
			RPGrossman
		} and {
			JZWisenblit
		}}
		
	
	
		,
	journal={{Journal of Marketing Practice: Applied Marketing Science}}
		
			5
			3
			
			,
	year={1999}
		
	

}

@book{b14,
	
	
		,
	author={{
			HAhasanul
		}}
		,
	title={{Factors influencing buying behavior of piracy impact to malaysian market international review of business research Papers}}
				
			,
	year={Ali 2009. March 2009}
			5
			
		
	

}

@incollection{b15,
	
	
		,
	title={{The ethical consumer moral norms and packaging choice}}
		,
	author={{
			JohnTh Gersen
		}}
	
	
		,
	journal={{Journal of consumer policy Kluwer Academic Publishers. Printed in the Netherlands. Journal of consumer marketing}}
		
			
			,
	year={2000. 23/2, 2006}
		
	

}

@book{b16,
	
	
		,
	title={{an exploratory study into the impact of color and packaging as stimuli in the decision making rocess for a low involvement non-durable product, faculty of business and enterprise, swinburne university of technology}}
		,
	author={{
			JudyRex
		} and {
			StuartWai
		} and {
			AntonioLobo
		}}
		
		
		
			,
	year={2003}
		
	

}

@book{b17,
	
	
		,
	title={{impact of package elements on consumer purchase, Kauno technologijos universitetas, Lietuva, ekonomika ir vadyba}}
		,
	author={{
			KRita
		}}
		
			,
	year={2009}
		
	

}

@incollection{b18,
	
	
		,
	title={{consumer response to sponsorship leveraged packaging (SLP), school of management and marketing university of Southern Queensland West Street}}
		,
	author={{
			KSony
		}}
	
	
		,
	journal={{Role of Packaging on Consumer Buying Behavior -Patan District Global Journal of Management and Business Research}}
		
			,
	year={2008. 2005}
		
		
			department of management Airlangga University Assoc. Professor Jane
		
	
	,
	note={consumer responses toward attribute framing in product packaging. XII Issue X Version I 66}

}

@incollection{b19,
	
	
		,
	title={{Managing images in different cultures: A cross-national study of color meanings and preferences}}
		,
	author={{
			R; T JKuvykaite
		} and {
			KHewett
		} and {
			MSRoth
		}}
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			8
			4
			
			,
	year={June 22. 2001. 2000}
		
	
	,
	note={Gaminio marketingas. Kaunas: Technologija. Madden,}

}

@book{b20,
	
	
		,
	title={{the power of packaging, united states of america}}
		,
	author={{
			Alice
		}}
		
			,
	year={2006}
			
		
	

}

@book{b21,
	
	
		,
	title={{consumer behaviour for food products in India ,19th annual world symposium Indian institute of management}}
		,
	author={{
			Kriti Bardhan Gupta
		}}
		
			,
	year={2009}
		
	

}

@book{b22,
	
	
		,
	title={{The influence of label on wine consumption : its effects on young consumers' perception of authenticity and purchasing behavior}}
		,
	author={{
			LRenaud
		}}
		
			,
	year={2007}
			,
	address={Bologna, Italy}
		
	

}

@book{b23,
	
	
		,
	title={{Packaging as a strategic tool}}
		,
	author={{
			LiangLu
		}}
		
			,
	year={2008}
		
		
			University of Halmstad school of Business and Engineering
		
	

}

@incollection{b24,
	
	
		,
	title={{Manufacturer and retailer brand acceptance under different levels of purchase involvement}}
		,
	author={{
			KMaiksteniene
		} and {
			VAuruskeviciene
		}}
		
	
	
		,
	journal={{Inzinerine Ekonomika-Engineering Economics}}
		
			1
			
			,
	year={2008}
		
	

}

@incollection{b25,
	
	
		,
	author={{
			PH KPrathiraja
		} and {
			AAriyawardana
		}}
		
	
	
		,
	booktitle={{impact of nutritional labeling on consumer buying behavior}}
				
			,
	year={2003. 2003}
			5
		
	

}

@book{b26,
	
	
		,
	title={{product characteristics and quality perception, university at Aut`onoma de Barcelona}}
		,
	author={{
			PiresGon¸calves
		} and {
			Ricardo
		}}
		
		
			,
	year={2008}
		
	

}

@incollection{b27,
	
	
		,
	title={{Packaging, marketing, logistics and the environment: are there trade-offs?}}
		,
	author={{
			GPrendergast
		} and {
			LPitt
		}}
		
	
	
		,
	journal={{International Journal of Physical Distribution & Logistics Management}}
		
			26
			6
			
			,
	year={1996}
		
	

}

@book{b28,
	
	
		,
	title={{sales performance of packaging for consumer electronics products, delft university of technology}}
		,
	author={{
			ReneeWever
		}}
		
			,
	year={2006}
			,
	address={Berny de Vries}
		
	

}

@incollection{b29,
	
	
		,
	title={{The verbal and visual components of package design}}
		,
	author={{
			RRettie
		} and {
			CBrewer
		}}
		
	
	
		,
	journal={{Journal of Product Brand Management}}
		
			9
			1
			
			,
	year={2000}
		
	

}

@book{b30,
	
	
		,
	title={{Impact of package elements on the consumer purchase decision economics & msanagment}}
		,
	editor={Rita Kuvykaite1, Aist? Dovaliene2, Laura Navickiene3}
		
			,
	year={2009}
		
	

}

@incollection{b31,
	
	
		,
	title={{The multi-faceted dimension of packaging}}
		,
	author={{
			BRundh
		}}
	
	
		,
	journal={{British Food Journal}}
		
			107
			9
			
			,
	year={2005}
		
	

}

@book{b32,
	
	
		,
	author={{
			SBed
		}}
		,
	title={{new consumer products branding, packaging and labeling in Nepal, the Journal of Nepalese business studies}}
				
			,
	year={2008}
		
	

}

@book{b33,
	
	
		,
	author={{
			SKatharina
		} and {
			RolfWüstenhagen
		} and {
			*
		}}
		
		
		,
	title={{the Influence of Eco-labeling on consumer behavior, institute for economy and the environment (IWOe-HSG)}}
				Gallen, Switzerland
		
			,
	year={Sept. 1, 2005}
		
		
			University of St
		
	

}

@incollection{b34,
	
	
		,
	title={{a model of male consumer behavior in buying skin care products in Thailand}}
		,
	author={{
			DrS Nuntasaree
		} and {
			Barry
		}}
		
	
	
		,
	journal={{ABAC Journal}}
		
			29
			1
			,
	year={2008}
		
	

}

@incollection{b35,
	
	
		,
	title={{Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure}}
		,
	author={{
			PSilayoi
		} and {
			MSpeece
		}}
		
	
	
		,
	journal={{British Food Journal}}
		
			106
			8
			
			,
	year={2004}
		
	

}

@incollection{b36,
	
	
		,
	title={{The importance of packaging attributes: a conjoint analysis approach}}
		,
	author={{
			PSilayoi
		} and {
			MSpeece
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			11
			
			,
	year={2007}
		
	

}

@book{b37,
	
	
		,
	author={{
			PSmith
		} and {
			JTaylor
		}}
		
		,
	title={{Marketing communications: an integrated approach}}
				London
		
			,
	publisher={Kogan Page}
			,
	year={2004}
		
	
	,
	note={4th edition}

}

@incollection{b38,
	
	
		,
	title={{Consumer evaluation of unbranded and unlabelled food products: the case of bacalhau}}
		,
	author={{
			GSogn-Grundvag
		} and {
			JØstli
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			43
			1/2
			
			,
	year={2009}
		
	

}

@incollection{b39,
	
	
		,
	title={{The communicative power of product packaging: creating brand identity via lived and mediated experience}}
		,
	author={{
			RLUnderwood
		}}
	
	
		,
	journal={{Journal of Marketing Theory and Practice}}
		
			
			,
	year={2003}
			,
	publisher={Winter}
		
	

}

@incollection{b40,
	
	
		,
	title={{Packaging communication: attentional effects of product imagery}}
		,
	author={{
			RLUnderwood
		} and {
			NMKlein
		} and {
			RRBurke
		}}
		
		
	
	
		,
	journal={{Journal of Product & Brand Management}}
		
			10
			7
			
			,
	year={2001}
		
	

}

@incollection{b41,
	
	
		,
	title={{A case study exploring the packaging design management process within a UK food retailer}}
		,
	author={{
			DVazquez
		} and {
			MBruce
		} and {
			RStudd
		}}
		
		
	
	
		,
	journal={{British Food Journal}}
		
			105
			9
			
			,
	year={2003}
		
	

}

@incollection{b42,
	
	
		,
	title={{The role of packaging in positioning an orange juice}}
		,
	author={{
			NVila
		} and {
			OAmpuero
		}}
		
	
	
		,
	journal={{Journal of Food Products Marketing}}
		
			13
			3
			
			,
	year={2007}
		
	

}

@incollection{b43,
	
	
		,
	title={{The importance of packaging design for own-label food brands}}
		,
	author={{
			LEWells
		} and {
			HFarley
		} and {
			GAArmstrong
		}}
		
		
	
	
		,
	journal={{International Journal of Retail & Distribution Management}}
		
			35
			9
			
			,
	year={2007}
		
	

}

@book{b44,
	
	
		,
	title={{Measuring success: Using consumer research to document the value of package design. Design management review}}
		,
	author={{
			SYoung
		}}
		
			,
	year={2006}
			17
			
		
	

}

@book{b45,
	
	
		,
	title={{Strategic brand management: Building, measuring and managing brand equity}}
		,
	author={{
			KLKeller
		}}
		
			,
	year={2003}
			,
	publisher={Prentice-Hall}
			,
	address={Englewood Cliffs, NJ}
		
	
	,
	note={2nd ed.}

}

@book{b46,
	
	
		,
	title={{Marketing management}}
		,
	author={{
			PhKotler
		}}
		
			,
	year={2003}
			,
	publisher={Prentice-Hall}
			,
	address={Upper Saddle River}
		
	
	,
	note={9th ed}

}