@incollection{,
	
					
					
					830A8747715A9EBF6A5A713EA0577CD9
				,
	author={{MariaYousefian} and {Dr. Mohammad Hosseinaskariazad} and {Sharif University of Technology}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}12899105
}

@incollection{b0,
	
	
		,
	title={{?Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance}}
		,
	author={{
			G &Albaum
		} and {
			DTse
		}}
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			9
			4
			
			,
	year={2001}
		
	

}

@incollection{b1,
	
	
		,
	title={{Variable Associated with Export Profitability}}
		,
	author={{
			WarrenJBilkey
		}}
	
	
		,
	journal={{Journal of International Business Studies}}
		
			13
			
			,
	year={1982}
		
	

}

@incollection{b2,
	
	
		,
	title={{Development of Export Marketing Guide lines}}
		,
	author={{
			WarrenJBilkey
		}}
	
	
		,
	journal={{International Marketing Review}}
		
			2
			1
			
			,
	year={1985}
		
	

}

@incollection{b3,
	
	
		,
	title={{The Effects of Managerial Attitudes on Alternative Exporting Methods'}}
		,
	author={{
			DBrady
		} and {
			WBearden
		}}
		
	
	
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	journal={{Journal of International Business Studies}}
		
			10
			3
			
			,
	year={1979}
		
	

}

@incollection{b4,
	
	
		,
	title={{Key factors for successful export performance for small firms}}
		,
	author={{
			LEBrouthers
		} and {
			GNakos
		} and {
			JHadjimarcou
		} and {
			KDBrouthers
		}}
		
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			17
			3
			
			,
	year={2009}
		
	

}

@incollection{b5,
	
	
		,
	title={{Export market-oriented activities: Their antecedents and performance consequences}}
		,
	author={{
			JWCadogan
		} and {
			ADiamantopoulos
		} and {
			JSiguaw
		}}
		
		
		
	
	
		,
	journal={{Journal of International Business Studies}}
		
			33
			3
			,
	year={2002}
		
	

}

@incollection{b6,
	
	
		,
	title={{the influence of internal and external firm factors on international product adaptation strategy and export performance: a three-country comparison}}
		,
	author={{
			RJCalantone
		} and {
			DKim
		} and {
			JBSchmidt
		} and {
			STCavusgil
		}}
		
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			59
			
			,
	year={2006}
		
	

}

@book{b7,
	
	
		,
	author={{
			PCateora
		} and {
			MGilly
		} and {
			JGraham
		}}
		
		
		,
	title={{International Marketing}}
				McGraw-Hill, Irwin, New York
		
			,
	year={2009}
		
	
	,
	note={14th edition. published book}

}

@incollection{b8,
	
	
		,
	title={{Marketing Strategy -Performance relationships: An investigation of the Empirical link in export Market ventures}}
		,
	author={{
			TCavusgil
		} and {
			SZou
		}}
		
	
	
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	journal={{Journal of Marketing}}
		
			58
			
			,
	year={1994. January 1994}
		
	

}

@incollection{b9,
	
	
		,
	title={{Drivers of International E-Tail Performance: The Complexities of Orientations and Resources}}
		,
	author={{
			DAColton
		} and {
			MSRoth
		} and {
			WOBearden
		}}
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			18
			1
			
			,
	year={2010}
		
	

}

@incollection{b10,
	
	
		,
	title={{Segmenting US firms for export development}}
		,
	author={{
			MRCzinkota
		} and {
			WJ&johnston
		}}
		
	
	
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	journal={{Journal of Business Research}}
		
			12
			
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	year={1981}
		
	

}

@incollection{b11,
	
	
		,
	title={{Understanding multi-level institutional convergence effects on international market segments and global marketing strategy}}
		,
	author={{
			DAGriffith
		}}
	
	
		,
	journal={{Journal of World Business}}
		
			45
			1
			
			,
	year={2010}
		
	

}

@book{b12,
	
	
		,
	author={{
			JFHair
		} and {
			AMoney
		} and {
			PSamouel
		} and {
			MPage
		}}
		
		
		
		,
	title={{research method for business}}
				
			,
	publisher={John Wiley & Sons, Ltd}
			,
	year={2007}
		
	

}

@incollection{b13,
	
	
		,
	title={{Export product strategy fit and performance: An Empirical Investigation}}
		,
	author={{
			MHultman
		} and {
			MJRobson
		} and {
			CSKatsikeas
		}}
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			17
			4
			
			,
	year={2009}
		
	

}

@incollection{b14,
	
	
		,
	title={{Published by McGraw-Hill Education (Asia), for manufacture and export, 1221 Avenue of the Americas}}
		,
	author={{
			JKJohansson
		}}
	
	
		,
	booktitle={{Global Marketing}}
				New York
		
			,
	year={2009. 10020}
		
	
	,
	note={Fifth edition}

}

@incollection{b15,
	
	
		,
	title={{Export market expansion strategies of direct-selling small and medium-sized firms: implications for export sales management activities}}
		,
	author={{
			ESKatsikea
		} and {
			MTheodosiou
		} and {
			REMorgan
		} and {
			NPapavassiliou
		}}
		
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			13
			2
			
			,
	year={2005}
		
	

}

@incollection{b16,
	
	
		,
	title={{Strategy fit and performance consequences of international marketing standardization}}
		,
	author={{
			CSKatsikeas
		} and {
			SSamiee
		} and {
			MTheodosiou
		}}
		
		
	
	
		,
	journal={{Strategic Management Journal}}
		
			27
			9
			
			,
	year={2006}
		
	

}

@incollection{b17,
	
	
		,
	title={{Managerial, organizational and external drivers of sales effectiveness in export market ventures}}
		,
	author={{
			EKatsikea
		} and {
			MTheodosiou
		} and {
			REMorgan
		}}
		
		
	
	
		,
	journal={{Journal of the Academy Marketing Science}}
		
			35
			2
			
			,
	year={2007}
		
	

}

@incollection{b18,
	
	
		,
	title={{International Marketing Effectiveness of Technology-Oriented Small Firms'. Journal of "A Comparative Study of Consumer Attitudes in Iran and Dubai towards Marketing Mix Elements For Small Home Appliances}}
		,
	author={{
			VKirpalani
		} and {
			NBMacintosh
		}}
		
	
	
		,
	journal={{International Business Studies}}
		
			11
			3
			
			,
	year={1980. 1980}
		
	

}

@incollection{b19,
	
	
		,
	title={{Bringing export performance metrics into annual reports: the APEV scale and the PERFEX scorecard}}
		,
	author={{
			LFLages
		} and {
			CLages
		} and {
			CRLages
		}}
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			13
			3
			
			,
	year={2005}
		
	

}

@incollection{b20,
	
	
		,
	title={{The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets}}
		,
	author={{
			LFLages
		} and {
			JLAbrantes
		} and {
			CRLages
		}}
		
		
	
	
		,
	journal={{International Marketing Review}}
		
			25
			5
			
			,
	year={2008}
		
	

}

@incollection{b21,
	
	
		,
	title={{Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance}}
		,
	author={{
			LFLages
		} and {
			GSilva
		} and {
			CStyles
		}}
		
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			17
			4
			
			,
	year={2009. 2009}
			,
	publisher={American Marketing Association}
		
	

}

@incollection{b22,
	
	
		,
	title={{The role of REFERENCES RÉFÉRENCES REFERENCIAS 2012 M ay physical distribution in the export activity of US manufacturing firms}}
		,
	author={{
			BJLalonde
		} and {
			MRCzinkota
		}}
		
	
	
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	journal={{International Journal of Physical Distribution & Materials Management}}
		
			15
			5
			
			,
	year={1981}
		
	

}

@incollection{b23,
	
	
		,
	title={{Marketing Strategy Determinants of Export Performance: A Meta-Analysis}}
		,
	author={{
			LCLeonidou
		} and {
			CSKatsikeas
		} and {
			SSamiee
		}}
		
		
	
	
		,
	journal={{Journal of Business Research}}
		
			55
			1
			
			,
	year={2002}
		
	

}

@incollection{b24,
	
	
		,
	title={{An analytical review ofthe factors stimulating smaller firms to export. Implications for policy-makers}}
		,
	author={{
			LCLeonidou
		} and {
			CSKatsikeas
		} and {
			DPalihawadana
		} and {
			SSpyropoulou
		}}
		
		
		
	
	
		,
	journal={{International Marketing Review}}
		
			24
			6
			
			,
	year={2007}
		
	

}

@incollection{b25,
	
	
		,
	title={{Understanding customer service for Increased competitiveness}}
		,
	author={{
			NEMarr
		}}
	
	
		,
	journal={{International Marketing Review}}
		
			4
			3
			
			,
	year={1987}
		
	

}

@incollection{b26,
	
	
		,
	title={{Examining Firm and Environmental Influences on Export Marketing Mix Strategy and Export Performance of Australian Exporters}}
		,
	author={{
			AO'cass
		} and {
			CJulian
		}}
		
	
	
		,
	journal={{European Journal of Marketing}}
		
			37
			3
			
			,
	year={2003}
		
	

}

@incollection{b27,
	
	
		,
	title={{Standardization versus Adaptation of international marketing strategy: An Empirical Investigation}}
		,
	author={{
			DMSzymanski
		} and {
			SGBharadwaj
		} and {
			PR
		}}
		
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			57
			4
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	year={1993}
		
	

}

@book{b28,
	
	
		,
	author={{
			Terpstra
		} and {
			RSarathy
		}}
		
		,
	title={{International Marketing}}
				Sydney
		
			,
	publisher={Dryden Press}
			,
	year={2000}
		
	
	,
	note={8th Edition}

}

@incollection{b29,
	
	
		,
	title={{Factors influencing the degree of international pricing strategy standardization of multinational corporations}}
		,
	author={{
			MTheodosiou
		} and {
			CSKatsikeas
		}}
		
	
	
		,
	journal={{Journal of International Marketing}}
		
			9
			3
			
			,
	year={2001}
		
	

}