@incollection{,
	
					
					
					5E7391C324B142037641C04E7297493C
				,
	author={{Dr. C.G.E.Salami} and {R.T.Ajobo} and {Delta State University}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1217581
}

@incollection{b0,
	
	
		,
	title={{Linking Perceived Service quality and Service Loyalty: a Multidimentional Perspective}}
		,
	author={{
			JBloemer
		} and {
			KRuyter
		} and {
			MWetzels
		}}
		
		
	
	
		,
	journal={{European Journal of Marketing Science}}
		
			33
			11
			
			,
	year={1999}
		
	

}

@book{b1,
	
	
		,
	title={{Research and Markets: Fast Food in Nigeria}}
		,
	author={{
			BusinessWire
		}}
		
			,
	year={2011}
		
	
	,
	note={Research Markets}

}

@book{b2,
	
	
		,
	title={{The Fast Food Market: A Study of Buying Behaviour and}}
		,
	author={{
			LKChee
		}}
		
			,
	year={2010}
		
	

}

@book{b3,
	
	
		,
	title={{Restaurant Image}}
		
		
			University of Malaya, Faculty of Economics and Administration
		
	

}

@book{b4,
	
	
		,
	title={{Measuring Service Quality: a Re-examination and}}
		,
	author={{
			JCronin
		} and {
			STaylor
		}}
		
		
			,
	year={1992}
		
	

}

@incollection{b5,
	
	
		,
	title={{Extension}}
	
	
		,
	journal={{Journal of Marketing}}
		
			56
			
		
	

}

@book{b6,
	
	
		,
	title={{The Loyalty Ripple Effect: Appreciating the Full}}
		,
	author={{
			DGremler
		} and {
			SBrown
		}}
		
		
			,
	year={1999}
		
	

}

@incollection{b7,
	
	
		,
	title={{Value of Customers}}
	
	
		,
	journal={{International Journal of Service Industry Management}}
		
			10
			3
			
		
	

}

@incollection{b8,
	
	
		,
	title={{Consumer Perception About Fast Food in India: an Exploratory Study}}
		,
	author={{
			AGoyal
		} and {
			NPSingh
		}}
		
	
	
		,
	journal={{British Food Journal}}
		
			109
			
			,
	year={2007}
		
	

}

@book{b9,
	
	
		,
	author={{
			CGronroos
		}}
		,
	title={{Service Quality Model and Its Marketing Implications}}
				
			,
	year={1984}
		
	

}

@incollection{b10,
	
	
		,
	title={{}}
	
	
		,
	journal={{European Journal of Marketring}}
		
			18
			4
			
		
	

}

@incollection{b11,
	
	
		,
	title={{Improving Employee Service Levels through Identifying Sources of Customer Satisfaction}}
		,
	author={{
			KWMcclearly
		} and {
			PAWeaver
		}}
		
	
	
		,
	journal={{International Journal of Hospitality Management}}
		
			1
			2
			
			,
	year={1982}
		
	

}

@book{b12,
	
	
		,
	title={{Service Quality Attributes in Retail Banking}}
		,
	author={{
			DIMicuda
		} and {
			ESDinculescu
		}}
		
		
			,
	year={2010}
			,
	publisher={Faculty of Management Marketing}
		
	

}

@incollection{b13,
	
	
		,
	title={{Service Quality Delivery and Its Impact on Customer Satisfaction in Malasia}}
		,
	author={{
			JMunusamy
		} and {
			SChelliah
		} and {
			HWMun
		}}
		
		
	
	
		,
	journal={{International Journal of Innovation Management and Technology}}
		
			1
			4
			
			,
	year={2010. October}
		
	

}

@incollection{b14,
	
	
		,
	title={{SERVQUAL -a Multiple -item Scale for Measuring Consumer Perceptions of Service Quality}}
		,
	author={{
			AParasuraman
		} and {
			VAZeithaml
		} and {
			LLBerry
		}}
		
		
	
	
		,
	journal={{Journal of Retailing}}
		
			64
			1
			
			,
	year={1988}
		
	

}

@book{b15,
	
	
		,
	title={{Identification of Satisfaction Attributes using}}
		,
	author={{
			GTontini
		} and {
			ASilveira
		}}
		
		
			,
	year={2007}
		
	

}

@incollection{b16,
	
	
		,
	title={{Competitive Analysis of the Improvement Gap}}
	
	
		,
	journal={{International Journal of Operations and Production Management}}
		
			27
			5
			
		
	

}

@incollection{b17,
	
	
		,
	title={{The Behavioural 19. Consequences of Service Quality}}
		,
	author={{
			VZeithaml
		} and {
			LBenry
		} and {
			AParasuraman
		}}
		
		
	
	
		,
	journal={{Journal of Marketing}}
		
			60
			
			,
	year={1996}
		
	

}