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					4870B50C68255BB76BE5CF863E2170DB
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	author={{Sunday C.Eze} and {IkechukwuF.Asiegbu} and {Universitry of Bedfordshire}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}1136980
}

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	title={{The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan}}
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}

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@incollection{b84,
	
	
		,
	title={{Zero Defections: Quality Comes to Services}}
		,
	author={{
			FReichheld
		} and {
			WSasser
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			68
			
			,
	year={1990. Sept-Oct}
		
	

}

@book{b85,
	
	
		,
	title={{The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Values}}
		,
	author={{
			FReichheld
		}}
		
			,
	year={1996}
			,
	publisher={Harvard Business School Press}
			,
	address={Boston}
		
	

}

@incollection{b86,
	
	
		,
	title={{The Service Organization: Climate is Crucial}}
		,
	author={{
			BSchneider
		}}
	
	
		,
	journal={{Organizational Dynamics}}
		
			9
			2
			
			,
	year={1980}
		
	

}

@incollection{b87,
	
	
		,
	title={{Relationship Marketing and Organizational Performance Indicators}}
		,
	author={{
			TShaker
		} and {
			ABasem
		}}
		
	
	
		,
	journal={{European Journal of Social Sciences}}
		
			12
			4
			
			,
	year={2010}
		
	

}

@incollection{b88,
	
	
		,
	title={{The effect of Relationship Marketing on Organizational Outcomes: An Apply Study in Jordanian insurance companies}}
		,
	author={{
			TShaker
		}}
	
	
		,
	journal={{European Journal of Social Sciences}}
		
			12
			2
			
			,
	year={2009}
		
	

}

@incollection{b89,
	
	
		,
	title={{Differential Effects of the Primary Form of Cross Functional Integration on Product Development Cycle Time}}
		,
	author={{
			D;Sherman
		} and {
			WSouder
		} and {
			SJenssen
		}}
		
		
	
	
		,
	journal={{Journal of Product Innovation Management}}
		
			17
			4
			
			,
	year={2000}
		
	

}

@incollection{b90,
	
	
		,
	title={{Evolving Relationship Marketing into a Discipline}}
		,
	author={{
			JSheth
		} and {
			AParvatiyar
		}}
		
	
	
		,
	journal={{Journal of Relationship Marketing}}
		
			1
			1
			
			,
	year={2002}
		
	

}

@incollection{b91,
	
	
		,
	title={{Reconsidering the Relationship Analogy}}
		,
	author={{
			WSmith
		} and {
			MHiggins
		}}
		
	
	
		,
	journal={{Journal of Marketing Management}}
		
			16
			
			,
	year={2000}
		
	

}

@book{b92,
	
	
		,
	title={{Enterprise 2.0: Learning by Doing. The Art of Letting Go Enterprise 2.0}}
		,
	author={{
			SStamer
		}}
		
			,
	year={2008}
		
	

}

@book{b93,
	
	
		,
	title={{The Process of Technology Innovation}}
		,
	author={{
			LTornatzky
		} and {
			MFleischer
		}}
		
		
			,
	year={1990}
			,
	publisher={Lexington Books}
		
	

}

@incollection{b94,
	
	
		,
	title={{Customer Intimacy and Other Value Disciplines}}
		,
	author={{
			MTreacy
		} and {
			FWiersema
		}}
		
	
	
		,
	journal={{Harvard Business Review}}
		
			71
			1
			
			,
	year={1993}
		
	

}

@incollection{b95,
	
	
		,
	title={{Relationship Marketing and the challenges of dialogical interaction}}
		,
	author={{
			BallantyneVarey
		}}
	
	
		,
	journal={{Journal of Management and Organization}}
		
			,
	year={2005}
		
	

}

@book{b96,
	
	
		,
	title={{Available online free from Wikipedia Encyclopedia}}
		,
	author={{
			NYBinghamton
		}}
		
	

}

@book{b97,
	
	
		,
	title={{ollaborative Experience of Value Chain Architecture: A Systemic Paradigm To Building Customer Loyalty}}
		
	

}

@book{b98,
	
	
		,
	title={{}}
		,
	author={{
			C;Veloutsou
		} and {
			MSaren
		} and {
			NTzokas
		}}
		
		
		
			,
	year={2002}
		
	

}

@incollection{b99,
	
	
	
	
		,
	booktitle={{Relationship Marketing: What if?}}
				
			36
			
		
	

}

@incollection{b100,
	
	
		,
	title={{Extending the Supply Chain: Strengthening Links with IT}}
		,
	author={{
			AWood
		}}
	
	
		,
	journal={{Chemical Week}}
		
			159
			25
			26
			,
	year={1997}
		
	

}

@book{b101,
	
	
		,
	title={{}}
		,
	author={{
			CYim
		}}
		
	

}

@incollection{b102,
	
	
		,
	title={{Strengthening Customer Loyalty through Intimacy and Passion: The Role of Customerfirm Affection and Consumer-Staff Relationships in Services}}
		,
	author={{
			KDavid
		} and {
			KChan
		}}
		
	
	
		,
	journal={{Journal of Marketing Research}}
		
			45
			
			,
	year={2008. Dec}
		
	

}

@book{b103,
	
	
		,
	title={{ollaborative Experience of Value Chain Architecture: A Systemic Paradigm To Building Customer Loyalty}}
		
	

}