Abstract-The Internet, social networks, cloud services and ecommerce have rapidly become important components of modern human life. However, recent studies of neurotechnological companies have marked the foreseeable transition of civilization from the stage of information development to cyber-physical systems that combine the real "analog" world and cyberspace. The scientific novelty and purpose of this study is due to the lack of a holistic study of the evolution of the theory of behavioral design in world science. The interdisciplinary approach is the main method of research, on the basis of which the integration of data, tools, techniques, concepts of physiology, psychology, neurobiology, addictology, sociology, computer science, cybernetics, captology, political science, economics, ethics is carried out. The concept of behavioral design has emerged and is developing as a synthesis of the ideas of the physiological theory of reflexes and reinforcement, the psychoanalytic theory of crowds and operational conditioning, theories of public opinion management and organizational change, institutional concepts of consumer behavior, computerization and development of data networks, neurobiology and artificial intelligence. In foreign practice, behavioral design is used in digital devices, architecture, in the processes of reducing crime, protecting against errors in the organization of processes in healthcare, creating energysaving, resource-saving and eco-friendly products, solving problems with coronavirus, reducing unproductive screen time, creating virtual products for healthcare, education, social security. Neurocomputer interface technologies will not replace, but will complement digital behavioral design with new tools, will lead to the formation of the next generation of a wide range of new specific needs and ways to meet them. However, the neurointerface can both contribute to reducing the risks of artificial intelligence for humanity, and can be used by neurotechnological companies for destructive purposes. The theoretical and empirical significance and the need to reorient behavioral design research from the field of business development to the field of consumer protection, the development of healthy behavior, ethical approaches are obvious.
behavioral design, neurointerface, cyberphysical systems, addictive design, captology, digital goods, neuroethics.
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| Facets of Consumer Behavior Management: Reflexes and Neurointerface | |||
| Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) E 64 | ???????? ??????????????, ?????: ??????????? ??????, ??????????, ???????? ?????, ????????????? ??????, ??????????????? ???????, ??????????. I. ???????? ??????? ?????, ? ??????? ??????? ? ?????? ????? ???????, ???????? ?????? ?????? ? ??????? ???????????. ???? ? ???????? ???????? ?????????? ?????? ?? ???? ?????? ?????. ???????? ?? ??????????? ??????? ????? ???????? ???????????? ????????????????? ??????????????? ?????????? (Apple inc., Microsoft, Alphabet Inc., Amazon Inc., Meta Platforms Inc.), ???????? ?????? ?? ?????? ?? ????????????? ???????, ???????? ? ?????? ????????????. ?? ?????????????, ?????????? ???????????? ? ????????????? ??? ????????? ???????? ????????. ???????? ???????? ?????????? ????? ?? ????? ???????? ????????? ? ???????????? ???????????????? ? ?????????-???????????? ????????. ????? ?????? ???????? ???????? ???????? ?????????????? ????????????????? ???????????? ??????. ??? ????????? ??????????? ???????? ?. (2017) ??????? ????????? ??????? ???????????????? ?????????, ??? ??????, ?? ?????????????? ? ????? ???????????? ?????????????. ??????????? ???????? ????? ??????? ????????. ? ????? ????????????? ????? ????? ???????????? ???????? ? ???????? ???????? ????????? ????????. ??????? ?????? ???????? ????????????? ????????? ???????? ?????????????? ???????????? ???????? ?.?????? ????? ???????????????? ????????????? ???????????: ? ??????????????? ???????????? ? ????, ??????, ?????????? ??????? -? ?????????????? ??????? (??????????, ?????????), ???????? (?????????); ? ? ???????????? ? ???????????? -? ???????, ?????????????, ????????? (?????????, ???????????? ??????????, ?????, ????????, ???????? ???????????; ? ? ?????????????? ? ????? -? ???????? ? ??????????? ?????????, ????????????? ???????; ? ? ???????? -?? ??????, ?????, ????????? (???????? ??????????? ? ???????????); ? ? ???????? -? ?????? ????; ? ? ???????? ? ??????? -? ???????; ? ? ????????????? -? ?????????????????? ????????????????? (????? ?? ??????????). ? ???? ? ?????? ?????? ????????? ???????????????? ???????????? ???? ??????????, ??????? ???????, ?? ?????????????? ????????? ???????????? ????????, ?? ??????????? ? ??????? ?????????? ? ???????? ?????????? ?????????????? ??????? («behavioural design») ??????????? ?????????????? ? ???, ??????? ? ?????? ???????? XX ?. ????????? ?? ? ???????????-????????????, ????????????? ? ?????? ??????. ??????? ??? ?????????? ???????? ??? ????? -?????????, ????????, ???????????, ??????????, ??????, ?????????, ?????, ?????, ?????, ?????? ? ??????. ??????? 1: ???????????? ?????? ?????????????? ??????? ?????????? ???????? ?? ????????? ? ???????? ????? ???????????? ? ??????? ?????????. ???????? ???????? ????????????????? ?????????? ????? ?? ????? ???????? ????????? ? ???????????? ???????????????? ? ?????????-???????????? ????????. ????????????? ????????? ??? ??????????? ? ???????? ?????? ????, ????????, ?????? ??????? ?????????????????? ???????? ??????????????? ????? ? ??????, ?????????? ????? ?????????? ????? ????????? 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(2019 ?.), Ð?".?????? ? ?. ??????? (2014 ?.), ?.?????? (2021 ?.), ?.?????? (2021 ?.) 20-? -40-? ??. XXI ?. ???????????? ? ???????? ??????????????? ?????????????? ??????? b) ??????????????? ? ??????????????? ??????????? ?????? ?????????????? ???????. ? ?????? ?????? ?????????????? ??????? ????? ???? ? ?????????? ????? Ð?". ?????? (1895 ?.), ???????????? ????????????, ??????????? ? ???????? ????????? ????????? ?.?. ??????? (1901-1903 ??.), ???? ?????????????????? ?????? ????? (1921 ?.) ?. ?????? (?????, 2017) 5 Ð?".????? ???????, ??? ? ???? ??????? ???????????? ? ??????? ????????????????? ?????? ??????? ???? ????? ??? ?????? ??????????????? ?????????, ???????? ?????, ????? ??????? ??????????? ? ?????, ??? ?????? ??????? ? ???????? ????????????, ?????????? ???????? ?????? ??????????, ?????? ???????????????, ?????????????????, ???????????, ?????????? ??????????????? ? ????????, ???????? ???????????? ???????? ??? ??????? (?????, 2011. 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Ð?".????? ? ?.????? ????????? ?? ???????? ??????????. ???????? ??????? ?? ???????????, ????????????? ????????? ?????? ??????????????? ????????? ????????? ? ????????????, ?????????????, ???????-: ????????? ??????????????? ?????????? ?????, ??? ?? ????? ? ??????; ????????? ??????????? ? ?????????? ??????? ???????????? ????????? ? ?????? ???? ? ??????????? ???????????? ????????? ?????????????? ??????????; ?????????? ??????? ??????????????? ?? ??????????? ?????????; ????????? ??????? ???? ? ???????? ???????????; ?????????? ??????????? ?????????? (???????, ????????, ?????????????) ??? ????????? ?? ? ??????????? ???????????. ???????????? ??????? ??????? ???????????? ?.?. ???????. ?? ??????? ????????????? ???????? ?????????? ?????? ??????? ????????????, ??????? ????????????, ??????????? ? ???????? ????????, ??????? ????? ?????? ?? ???????? ? ????? ? ?????????. ???????? ???? ?.?. ???????, ????????? ????????, ????????? ?????? ?????????????? ?????? (??????, ??????????? ????????? ?????????) ?.?. ?????? (1935 ?.) ???????, ??? ???????? ???????? ????? ??????????? ???????? ???? ? ?????????????, ??? ?????? ????????????????? ??????? ????????, ??? ? ??? ?????????? ?????. ???????????? ??????? ?? ?????? ??????? ????????? ??????? ???????????? ?.?. ????????, ????????????? ??????????????? ????? ????????????, ??????? ???????? ???????????? ????????? ??? ??????? ???????? ? ?????????????? (Leslie, 2016) 8 . ??? ?????? ?????? ???? ???????? (Skinner box), ????????? ? 1930-1931 ??. (Skinner 211) 9 ?????? ?????????? ?????????????? ?.?. ???????? ?????? ??????????? ? ???????? ??????????? ?????????, ??? ????? ?????????? ?????????, ????????, ? ????????????????? ????????. ????? ? ?????? ???????? ?????????? ??????? ????????, ??????? ??????? ??? ????????????? ?????????? ???? ??????????? ??????????????, ? ????? ?????????? ????. ???????? ?????? ?????????????? ??????? ?? ?????? ??????? ? ?????????????? ????????????? ????????? ???????????? ????????? (1946?.) 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(Newell, 1972) 27 ???????????, ?? ??????? ???????? ?????????, ???????? ????????, ?????????????? ????????, ?????????? ?? ?????????? ?????. H.C. ???????? (1977 ?.) ??????????? ???????? ???????? ? ???????? ??????????????? ??????? ????????????? ????????? ? ??????????????? ?????? ?????????????? ?????????, ?????????? ?????????? ???????, ??????, ???????? (Triandis, 1977) . 28 ??????????? ??????????????? ?????????, ?????????? ?? ???????????? ??????????, ??????? ?? . Ð?"?. ??????? ? Ð?".?????? (1977 ?.) ???????? ???????? ?????? ????????????? ??????????. ??? ?????????? ??????, ?????????? ?????????? (????????, ???????? ? ?????????), ? ?????? ???????????. ?? ?? ??????, ???????????, ??? ????????? ????????? ?? ???????? ????????? ????????????? ?????????. ? ?????? ???????????? ??????????? «????????????» ????????, ??? ???????? ???????????? ?? ??????? ????????????? ??????????, ? ????????? ????? ???????? ???????????? ???????????, ???? ?????????? ??????????? ? ??????? ????? ? ????????? ??????????? ? ?????????. ???????????? ?????? ? ????????? ??????????? ???????????? ???????????? ??????? ?? ??????? ?. ?????, Ð?"?. ??????, ?. ???????, ?. Ð?"?????, ?. ?????, ?. ???????. Ð?"????????????, ? ????????????? ?????? ???????????? ????? ?????????? ????????? ???????????, ???????????? ? ?????????? ? ???????????????? ?????????? ??? ???????????? ????????. ?????? ?? ??????? Ð?".??????? ?? ????, ??? ??????????? ?????????????? ?????? ? ????????????? ??????? ????????????? ?????????? ??????????? ???????, ?????????? ??????????, ????? ?? ??????? ????? ???????????? ??? ???????? (?? ???. ratio -?????), ????? ?????? ????????? ??????????? ????????? ? «???????? ??? ??????», ??????????????? ?? ?????????? ?? ???? ??????????? ??????????? ? ?????????? ??????. ????? ??????????? ?????? ???????????????? ?????????? ? ???????? ??????? ??????????? ????????????? ?????????????? ?????????, ??????? ????? ?? ????????, ?????? ? ????????????? ?????????????????? ? ????????????????????? ???????? ???????????????? ?????????. ?????? ???????? ?????? ????? ???, ??????????? ????????? ??????????? ????? ?? ?????????? ? ???????? ???????????, ??????? ???????? ????????????, ????????, ?????????, ?????????? ????, ?????????????. ??????????? ???????? ?????? ?? ??????? ?????????????? ???????? ??????????. ??????? ??????????? ? 2018 ?. ???????? ????????? ???????????? ??????????????? ? 11 ??????? ????????????? ????????????? ????????. ??????? ???????????? ????????????, ??? ?????? ????????? ??? ???? ? ???????? ??? ????? ????, ???????????? ?????????? ???????? ?? ?????, ?????????? ???? ??? ???????? ?????????? ?? ????? ???????, ??? ?? ???????? ???????????? ????? ??????? ? ????????????? ?????????. Ð?".?????? ????? ???????????? ?????? ????????????? ??????? ????? ?????????? ?????? ???????????? (??????, 2003. ?.196) 29 . ?????? ??????? ?? ????? ???????? ???????. Ð?". ?????? ???????, ??? ? ????? ?????? ?????????????? ?????????????? ???????? ????????????? ? ????????????? ????????????? ?????????? ??????? ????? ????? ??????? ????????, ??? ???????? ????????????? ? ????????????? ????????????? ???????? ???????, ??????, ??????? ?????????? ??????? ??????????? ?????? ???????? 30 ? ????? ?????? ???????????? ?????????? ????????????????? ?? ??????? ????????????? ????????????? ???????? ???????, ????????, ?????????? ?????? ? ?????????, ?????????????? ????????? ????? Ð?". ???????, ??? ??? ???????? ????? ???? ????????????? ?????????? ??????? ?????????? ????????? ? ?????? ????????? ???????? ???????, ??????? ???????? ?? ??? ?????????????. ? ?????? ??????? ????? ??????????? ???????? ??????????? . ????? ?????????? ?????????????? ??????? IT-?????????? ??? ???????? ????????? ???????? ???????????? ????????????? ??????? ?????????????. ??????? ? ???????????? ???????? ?? ????????????? ????????????? ? ?????????????????? ????? ???????? ??????????? ??????? ????????????. ??? ??????????? ?????? ???????? ??????????????? ???????? ????? ?? ?????????? ????? ???????. ??????, ??????????????? ???????? ?? ?????????????? ? ?????? ???????? ???????? ?? ??????????? ?? ???????? ??????????? ???????, ????????? ??? ???????????? ? ?? ???????. ????????????? ? ??????????? ????????????? ?????????. ??????? ????? ????? ??????????? ???????? ? ?????????????? ????????? ?????????????? ???????, ?????????????? ? ???????? ??????, ??? ????? ?????? ? ?????? ???????????? ??????? ??????????? ????????????? ????????? ????????????. ??? ???????? ?????? ?????? ???????????? ?????? ????????? ?????? (loss aversion) Ð?".???????? ? ?.??????? 31 ?????? ?????????????? ??????? ??? ??????? ??? ????????? ????????? ????? ????????? ? ??????? ?? ?????????? ??????? Ð?". ??????? (1988 ?.) (1979?.). ???? ?????? ?????? ??????????? ? ???, ??? ???? ?????? ????????? ???????? ??????, ??? ???????? ????????????? ??????? (????????????? ????????). 32 e) ???????? ???????? ?????????? ?????????????? ???????. . Ð?". ?????? ?????????? ????????, ??????????? ? ??????? ?????, ????? ??? ?????????, ???????????, ???????? ????? ? ???????????. ????? 1970 ?. ????????? ????????????? ?????????? ????? ????? ???????? ??????. ?? ??????? ????????? ? 1983 ?. ? ???????????? ?? ??????? ?????????? ????? 80 ????? ????????? ?????????????? ?????, ? ????? ?? ????? ????????? 8000 (????????, 31 Kahneman D., Tversky A. (1979) Prospect theory: An analysis of decision under risk. Econometrica, 47. -313-327. 32 Norman D. A. (1988). The psychology of everyday things. Cambridge: MIT Press. 35 ?????? ??????? ????????? ??????? ????: ??????? ????????// ????????? ? ????????. 1997. ?6, available at: https://cyberleninka.ru/article/n/rimskiy-klub-hronika-dokladov (???? ?????????: 27.07.2021). ? ??????????? ??????? ???????? ????? -«???????????????? ? ????????: ?? ??????? ??? ?? ????» (Scliaff, 1982) 34 ?????????? ???????? ?? ???????????? ???????? ??????????????? ???? ? ????????? ???????????????? ?? ??? ????? ????? ???????????? ???????? (????, 1997) 35 . ? ????? ???????, ??? ????????? ????? ? ???????? ????????????? ???????????? ??? ????????? ?????????????????? ?????, ???????? ????????? ????????? ? ????????????? ???????? ???????????? ????? ??????, ????????????????? ????????? ???????? ? ???????????? ????????????. ? ?????? ???????, ??? ?????????????? ??????????? ???????, ??????? ? ???????????? ???????? ??????????????, ?????????????? ??????????? ????? ? ????? ????????????? ???????? ??? ?????? ??? ???????? ???????? ?? ???, ???????????? ???????????? ?????????? ???????? ???????? ? ???????????? ????????. ? 1997 ?. ?.Ð?"?. ???? ???????? ? ???????? ?? ???? ????????????? ??????????? ??? ??????? ?? ????????? ?????????????. ?? ???????, ??? ????????? ???????? ???? ????? ??????? ???????????? ? ???? ?????? ?????. ?? ?????? ???? ??? ???? ???????: 1. ??? ??????, ????????? ? ??????? ????? ??????????? ????? ??????? «??????? ?????». 2. ??? ??????????? ? ????? ?????????? ?????????. ?.Ð?"?. ???? ???????? ????????????? ?????????? «??????????» (?????? captology ?????? ? 1996 ?. -????????? ????? ?????????????? «Computers as Persuasive Technologies»), ????????? ??????????, ??? ?????????? ?????????. ???????? ??????????, ???????????? ? ??????????? ?????? ????????????? ?????????????? ????????? (????????, ?????????? ??????????? ???????????, ?????????????????? ?????????? ? ?.?.), ????????? ? ????? ????????? ????????? ??? ????????? ?????. ? 1998 ?. ?.Ð?"?. ???? ??????????? ?????? «?????????? ?????????: ??????????? ? ??????????? ????????????» (Fogg, 1998) 36 Facebook, Instagram ? ?????? ??????????????? ???????? IT-????????? ??????? ????????????? ?????? ?? ?????? ??????. ????? ?? ????? ??????????????? ????????? ???????? ?????? ????. ?????????? ?????????????? (? ???? ??? ?????????) ????????? ????????, ??????????? ???????? ?????????? ???????. ? ?????????? ????? ?????????? ???????? , ????????? ??????????? ??????????. ?????????? ?? ??????? ??????? ????????????, ???????? ??? ????????? ?????????, ??????? ??? ????? ? ????????, ??????? ??? ?????????. ?.Ð?"?. ???? ???????? ??????????? ? ?????????? ???????????? ??????????? ?????????? ????????? (???????????? ??????????? ??????? ?????????). ??????????? ??????????? ???????? ?????? ?????? ??????? ? ???-?????? (2002 ?.), ????????????? ????????? ????????? ??? ????????? ???????? ??????? ????? (2005 ?.). ? ????? ????????? ????????? ????????????????? ?????? ???????? ???????? ????, ??? ???????? ????? ???????????? ? ???????? ????? -???????, ?????????? ???????? «?????????? ?????????». ????? ?.Ð?"?. ???? ???? ??????????? ? ?????????? ???????????? ??????????? ?? ?????????? ???????? (2008-2012 ??.). ? 2007 ?. ?.Ð?"?. ???? ? Ð?".????????? ?????????? ???????????? ???? ?? ??????????? Facebook, ??? ???????? ???????????? ?????? ????????? ??? ?? ????????, ??????? ?????? ???????? ????????????? ? ??????? 10 ??????. ? 2010 ?. ?.Ð?"?. ???? ???? ????????? ?????, ????? ?????? ????????? ?????? Facebook ? ???????? ????? ?????. 36 Fogg BJ. (1998). Persuasive computers: perspectives and research directions. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI '98). ACM Press/Addison-Wesley Publishing Co., USA, 225-232, available at: ??????? ????? ???????? ??? ????? ?????????? ?????????. ???????????? ?????????? ????? ??????? ?????????, ????? ???????????? ??? ????? ?????? ??????? ????????? ?? ?????. ? ???????????? ????? ?????????? ?????????????? ??????? ???????? ??????? ???????? ??????, ???????? ??????????, ???????? ?????????????, ??????????? ?????? ? ??. ?????? ??????? ????????? ?.Ð?"?. ????? ???????? «?????? ?????????» ? «????? ???????????? ?? ???????? ?????????». ?????? ????????? ?.Ð?"?. ????? (Fogg Behavior Model -FBM) (2009 ?.) ??? ??????? ? ?????????????? ????????????? ????????? ??????????, ??? ??? ???????? ?????? ????????? ? ???? ? ??? ?? ??????, ????? ????????? ????? ?????????: ?????????, ??????????? ? ????????? (?.Ð?"?. ????, 2020) 37 . ? ?????? ????? ??????? ????????? ?? ?????????? ????? ???????????? (2020 ?.), ?????????? ?????? ??????????? ?????????, ??????? ? ?????? ??? ???????????? ?????????? ???????? ??? ????? ?????????? ? ???????? ????? (?.Ð?"?. ????, 2020) 38 ?????? ??????? ?????? ?.Ð?"?????? ? ?. ???????? (2002 ?.) . 39 ????????? ??????? ????????????? ?? ????????????? ??????? ?? ?????????? ?????? ????????, ????????? ????? ???????? ???????? ? ?????????????? ?????????. ?. Ð?"????? ? ????? ?????? «?????? ????????» ????????? ??? ???????? ?????????: ??????, ????????????? ? ??????. ?. Ð?"?????, ?. ??????? ? ?. ?????? ??????????? ????????? ????? ????????, ?????????? ???????? ?????????? ? ???????? ????????????? ?????????? (Desmet, Hekkert, Hillen, 2003) 40 ??? ?????????? ??????? ?????? ????? ??????????? ??????????? ?????? ??? ?????? ????????????? ?.?????? (2008 ?.) . ?????? ??????????? ????????, ??? ????????? ????? ??????????? ??? ?????????????? ????????????? ???????????? ?? ???????????, ????? ??? ????? ? ????????? ??????????? ????????, ??? ???????? ??? ????????????? ??? ????????. ???????? ????????, ???????? ?????????? ??????? ???????????, ????????? ????????? ??????? ??????? ??? ??? ????????. 41 37 Fogg B.J. Tiny Habits: The Small Changes That Change Everything / B.J. Fogg. -Boston, Massachusetts, U.S.: Houghton Mifflin Harcourt, 2020. -362 p. , ????? ????????????? ?? ???????????? ???????? ??? ?????? ??????????? ?? ??????? ?? ?????????, ? ???????? ???????? ? ?????????? ???????????, ??????? ?????? ???????????? ????????????? ? ???????? ???????. 38 ???? ?.Ð?"?. ????????????: ????????? ????, ??????? ???????? ? ??????? ????????? / ?????? ?? Ð?"??? ????; [??????? ? ??????????? ?.?. ?????.] -Ð?".??????, Ð?".????????, ?.?. ??????? (2010 ?.) ????? ??????????? «??????? ? ??????????» («Design with Intent», DWI) ??? ???????????????? ??? ??????????? ??? ?????????? ? ????????????? ????????? ???????????? (Lockton, Harrison, Stanton, 2010) 42 ?. ???? ? ?.????? (2014 ?.) ?????????? ???? ?.Ð?"?. ????? ??? ???????????? ????? . 43 ???????????? ?.??????? . ??????? ?????????? ??????? ???????? ????????? ?????? ?????????, ??????? ????? ?????????????? ?????????? ?????, ???????? ????????? ?????? ????????????. ?. ???? ? ?.????? ??????? ?????? «??????» -??????????????? ???????? (???????, ????????, ?????????? ?????????????? ? ??????????), ??????? ???????? ???????? ?????????? ??? ???????????? ??????????????? ????????. 44 (2013 ?.) ???????? ???????????? ???????????? ?? ?????????? ?????????, ?????????? ?????, ??????????? ? ???????? ? ?????????? ?????????? ?????, ???????? ???? ?????????: ?????????? ??????????, ???????? ??? ?????? ?????????, ??????????? ??????????? ?????. ?.??????? ???? ?????? ?????? ?????????????? ????????? ??? ????????? ????????? ?????????????: ?????????, ????????????, ??????????????, ????????? (??????????????, 2021) 45 ?.Ð?". ????? ? ?.?. ????? (2018 ?.) ??????????? ??????????????? ????????? ??? ???????????????? ????????? ????????????? (Combs, Brown, 2018) . 46 ?.??????? (2019 ?.) ????????? ?????? ?????????? ????????????? ????? ?? ????????, ?????????? ?????? ?????: ?????????? ????????????? . ?????? ???????????? ?? ?????????? ??????? ?????????????? ??????? -?????????, ??? ??? ????????, ??? ???????????? ????????????? ?????? ??? ???????? ????????, ????? ?????????? ??? ? ?????????? ???????? ?????????????. ????? ???????????? ????????? ???????? ??? ??????????? ????????? ?????????. ?????? ???????? ???????? Boundless Mind (2015 ?.) ? ?????????? ??????????????? ???????? ? ?????????? ?????????? ????????? ?? ??? ????????????? ?????????? ??????? ????????? ????????????? ?????? ?????????, ? ??? ?????????? ??? ????????? ?????????????. 42 Lockton D., Harrison D.J., Stanton, N.A. 'The Design with Intent Method: a design tool for influencing user behaviour'. Applied Ergonomics Vol.41 No.3, pp. 382-392, May 2010, available at: ??????, ?????? ??????????? ?? ????????? 47 . ?????????? ?????????????? ? ?????????? ???????? Stentrode ???????? ?????????? ?? ?????????? ?? ???????? ?? ?????????? ? ??????????? (???) ?? ???????????? ?????? ?????????? ?? ?????. ??????????????? ????????, ??????????????? ? ??????? ????????, ?????????? ? ?????????? ????????, ????????? ?? ???????????????? ??? ?????. ? ???? ???????? ????????? ??????? ???????, ????????? ? ???????????? ? ??????? CPS, ????????????? ? ?????????????? ??????????. ????????????? ?????????? ???????????? 51 ? ?????????? 7 ??????????? ?????????? ????????? ??????? ??????????? ???????????????? ?????????: ? ?????????? ?????????????? ????????? ??????? -???????????? ???????????? ??????? ???? ?????? ??????? ?????????? ????????? ??????? ? ??????-?????????????, ????????????????, ??????????, ???????????? ? ???????? ????????????? ??????????????? ??????. ??? ???????? ????????? http:/?????????, ????????????? ??????, ????????????? f) ??????????????? ??????????? ?????????????? ???????. ?????????????????? ??????? ???????????? ??????????, ??????????, ??????????, ????????????, ???????????, ????? ???????????? ???????????, ?????????, ? ?? ??????????? ????? ??????? ????????? ??????????? ?????. ???????? ????????????? ? ???????????? ?????????????? ???????????? ?????????????? ??????? ?? ????? ???????? ??????? ? ??????? ?????? ????????????, ?????????? ??????????? ????????? ?????????, ????????? ????????. ??????? ????????? ?????????????? ??????? ??????? ? ????????????????? ???????????, ???????? ???????? ???????? ? ???????????? ?????????? ????????? ???????? ??????? ????? ???? ? ????????????. ?????????????? ???????? ????????? ??? ?????????????? ??????????? ??????? ??????????? (????? ????????? ?????, ??????? ??????????, ?????????????? ?????????, ???????? ????????, ??????????????? ??????????, ??????? ???????????? ????????? ? ??.), ????????? ??? ????????????? ???????, ??????, ?????????? ??????????, ?????????????? ????????. ???????????? ???????????????????? ???????? Neuralink ? Synchron ???????????? ??????????? ???????? ??????????? ?? ????? ??????????????????? (???????????????) ???????? ? ??????????????? ????????. ???????? Neuralink, ?????????? ????????? ????? ?????? ????? ? ???????-????????? ????????, ????????????? ?????????????? ??????????????? («???? -?????????»). ????????, ??????? ??? ?????????????? -?????, ? ??????? ????????? ??? ???????? ???????????? ???? ? ????. ??????????????, ??? ???-??????? ????????? ?? «???????? ???????», ??? ??????????? ????????????????? ? ???????????? ? ?????????? ????????????????? ???????? ? ??????? ?????????? ????????????. ???????? ???????? ??? ????????? 1024-?????????? ?????????? (N1 Link), ??????? ????? ??????????? ?????????? ????????? ????????? ? ???????? ?????? ?? ???????????? ?????. Neuralink ?????????? ???????????? ?????? ??????????? ??????????, ??? ?????????? «??????? ??????? ??? ?????». ?????????? ??????????? ? ???????? ????? ? ??????? ??????????? ??????? ??????, ?? ?????? ?????, ?????. ??? ?????????? ??????? ?????????, ?????????? ?? ??????, ??????? ? ????????, ??????? ????????? ???????? ?????? ?????? ? ????????? ????-????. ????????? ??????? ????? ??? Neuralink ?????? ??????????? ????????? ??? ?????????? ?? ?????. ??? ????????? ????????? ?????????? ???????? ?????? ?????? ? ????, ????? ?????? ?????????????? ????????? ????????? ???????????? ????? ???? ?????. Ð?"? ??? ??? ? ???????? ??????????? ?????????? ???????? ???????? ???? ?????? ????????? ???????????? ???????? (??? ????????????) ????????????? ??????, ??????? ????????? ??????????? ??????????????? ????????, ?????????????? ?????????? ?????. ?????????? ????????? ?????? ???????? ??????? ????????, ????????, «??????» ???? ? ?.??????, ??????????????? ?????????????? ????????? ?? ????????, ????????, ??????????? ?????????????? ? ??????????. ???????? ????????????? ?????? ?????????? ??????? ??????? ?? ??????????. ???????????? ???????????????? ???????? ?? ???????? ?????????? ?????????? ?????, ?????????? ????? ????? ????????? ????????????? ? ????????????? ?????????. ????????????????? ?????????, ??? ??????? ??? ?????? ??????????? ??????????????? ????? ?????? ? ??????????? ???????????, ?????????? ?? ?????????????. ????????????????? ????????? ????????? ?? ??????? ??????? ??????????? ?? ??????????? ?? ????????? ????????, ?? ????????? ? ???????? ????????????? ????????. ????????????? ?????? ???????????, ????????????, ?????? ?? ?????????, ?????????? ??? ? ????????????? ???????. ????????? ????????? ???????? ????????? ?????????? ??????????????? ????????? ? ???????????? ? ????????. ?? ?????? ????????, ????????????? ??????????????? ????????? ? ?????? ????????? ? ??????????? ?? ????? ??????????: ????????? ????????????, ????????????, ??????????? ????????????, ? ???? ??????????????, ??????? ??????????? ? ?????????? ????????????? ?????. ????? ?? ???????????? ????? ???????????????????? ???????? ????????????? ???????? ?????? ?????????????? ?????????? ??? ????????????. ??????, ?????????? ? ??????????????? ???????????????, ??????? ???????? ????? ? ??????? ??????????? ???????????? ??????????? ? ????? ????????????: ? ?????? ?????????????????? ?????????? ???????????? ????? ????????????? ???????? ?????. ??????? ????? ????? ???????? ?? ?????????? ??????????. ?????????? ?????????????????? ?????????? ?? ???????, ? ???????? ???????? ????????????? ?????? ????? ???????????????, ???????? ? ???????????? ?????????? ????????? ???????? ??????? ???????? ??????? ? ????????????. ?????? ???????, ????? ?? ??????, ????????? ? ??????? ???????? ????? ?????????????? ????????. reduce error [Electronic Resource] / J. Grout// AHRQ Publication.-2007. -https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2464876/ ?????????: 19.06.2022). ??????????, ??????? ????????????, ????????????, https://doi.org/10.3390/s150304837 (???? ??????????? ?????????? ? ??????? ???????????????? Focus on Models//Sensors 2015, 15(3), 4837-4869; No. 07-0020 // Quality & safety in health care. -2006. -?. 44-49. -URL: ???????? ????? ????? ??????????????? ? ??????????? ???????? ? ????????? ??????? ???????. ? ?????????: 19.06.2022); Grout, J. Mistake proofing: changing designs to ??????????. ??????????? ?????????? ????? ? ??????? ? ????? ???????, ?????????? ????????? ???????? ????? ?????????????? ?? ????????. ???????????? ???? ???????? 86 ?????????? ????????, ??????? ?????? ??????????? ???? ?????. ?????? ??????? ????? ?????????????? ???????????? ???????? ????, ?.?. ?????????? ????, ??? ????????? ??????? ???????????? ? ?????????, ? ????????? -? ??????? ? ? ????????? ????. ???? ?? ????????. ??????????? ?? ?????? ??????? ???????????? ????????? ?. ???????, ? ????????????? ????????? ????? ??? ??????????? ???????? ????????? ????? ????????-????????????? ???????????? ????????? ?? ?????? ?????? ????. ??????????-??????????? ?????????? ???? ??????????? ??????????, ????? ??????? ????????????? ??? ?????????? ??? ??? ???? ??????????? ???????, ?? ??? ?? ???????????? ????????? ???????? ??, ??? ?????????? ?????? ???? ????????, ? ????? ?????????????????? ? ????? ??????? ???????? ???? ????? ??????? ?????? ? ??? ??? ??????????????? ????? ?????. Ð?"??????? ?????????? ????? ??? ?????????? ???????????? ??? ????? ??????? ????????, ? ??????? ??????? ??? ?? ?????. ?????????? ????????? ???????, ????? ??????? ? ???????????? ???????? ? ????? ???????? ?????, ?????????? ???????? ???????? ?????. ? ???? ?????, ????????? ?? ????? ??????? ???, ??? ???????, ??? ????? ???????? ??????????? ? ????????, ?? ???????? ?? ??????????, ?? ?????????, ?? ? ????????? ?????????? ?????? ??? ??????????? (Ð?"???????, 2022) 48 ??????????? ?????? «????????? ??????? CPS» ????????? ?? ??, ????? ???? ????????????? ? ????????????? ????????? ????????? ? ????????? ? ???? ???????????????? ???????????? ?????????? ???????? ?????????? CPS ? 2050 ?. Ð?"?????? ????? ???????? ????????? ???????????? ??????????, ????????????? ??????? ? ????????? ?????? ? ?? . ??? ?? ?????, ??????????????? ??????? ????????? ????? ??????????? ?????????, ??????? ????? ??????? ????? ????? ?????????, ???????? ? ???????????. ?? ????????? ????? ? ??????? ???????, ??????? ??????? ? ???????????????, ??????????????, ????????????? ????????. ????????? ????????????????? ??????? ???????????? ??????????, ????????? ??????? ????????? ????????? ???????? ? ???????, ????????? ? ???????????? ? ????????? ????? ???????? ? ?????. ????????? ???? ??????? ?? ????????: ??? ?????????? ????? ??????????????, ???, ? ????? ?????. ?? ???? ???????? ?? ? ????? ????????? ??????????? ??????? ? ???? ????????????? ???????????????. ???-?????????? ? ???-???????????; ???-?????; ?????????? «Screentime Genie»; ??????????????? ?????? ? ?????????? ????????????, g) ???????? ?????????? ?????????????? ??????? ? ???-???????? ?????; ???-??????????; ???-??????? ? ????????????? ? ????????? ????????????? ?????? ???????: ????????????? 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(2010) ?????????? ????????? ????? ???????????? ???????????, ??????????????? ??? ??????????-????????????? ???????, ?????????? «?????? ? ?????????? ???????????. ??????? ?????????, ??????, ?????????? ???????????? ? ?????? ?? ?????? ??? ??????????? ????????? ? ???????????????, ??????? ???????? ?? ????????????? ????????? ? ?????????? ??????? ????????? ??? ???????? ??????? ????????????? ??????? ????? 50 ? ???????? ?????????, ????????????? ? ???????? ??????? ? ?????? ???????? -?. ??????, Ð?". ????? ? ?. ??? (2008 ?.) ??????? ?????? ????? ????????????? ?????????, ?????????? ? ????????? : ????????? ??????????? ?????? ? ????? ?? ??????????? ???, ????? ?????? ???? ?????????? ?? ?? ??????, ????????? ????? ??????? ? ???????????, ????????? ?????????????? ????????; ???????? ? ????????? ???????, ??? ??????? ?????? ????????? ????? 4 ??????; ??????????, ????? ??? ????????? ?????????? ??????? ???????? ?? ??????? ????? ? ????????????????? ?????? ???????? ? ??.; 49 Katyal, N. K. Architecture as Crime Control [Text]/ N. K. Katyal // Yale Law Journa. -2002. -Vol. l. -No. 111. -P. 1039-1139. 50 Grout, J. Mistake-proofing the design of health care processes. Behaviour [Electronic Resource] / J. Grout // AHRQ Publication.-2007. -No. 07-0020. -URL: https://archive.ahrq.gov/professionals/quality-patient-safety/patient-safety-resources/resources/mistakeproof/ (???? ??????????» ? ??????? ?????????????? ?????????? 54 , ?.?. ??????? (???????? ? ?????????? ???????), ?????????? ???????? ? ???????? ??????????? ????????? «????????? ???????? 4.0» ?????? ???????????? ??????????? ????????? ? ?????????????? ?????????????. 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Ð?"?. ?????; ?????????????? ?????, ??? ?????????????? ???????????, ????????? ?? ??????? ???????, ???????? ?????? ?????????????? ?????????? ??? ????????? ??????, ? ?????? ??????? ?? ??????????? ??-????????????, ??? ? ????? ?????????????? ??????????. ? ??????? ?? ????? ????????????????????? ?????????? ? ????????????? ???????????? ?????. ????????, ??? ??? ?? ??????????? ????? ???????????? ?????? ??????????? CPS ?????? ????????? ????????????? ? ???????????? ????????????? ??? ???? ????????????????? ????????? ?????????????? ???????????? ? ???????? ?????????? ? ?????????? ?????? ? ???????, ? ?? ??? ?????????? ????????? ?????????????? ??????? ?? ????? ???????? ??????????. ??? ??????? ????? ??????? ? ?????????? ??????? ? ??????? ?????? ????????????, ?????????? ????????????? ? ????????? ????? ? ????????????????? ???????????, ????????? ??????????????? ??????????? ????????? ?????????, ????????? ????????. | Year 2022 ( ) Global Journal of Management and Business Research Volume XXII Issue III Version I Year 2022 ( ) | |
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