@incollection{,
	
					
					
					F3EEEDDE332E3C6991483BDB0DC8B93A
				,
	author={{Prof. Dr. MariyanaBozhinova} and {Tsenov Academy of Economics}},
	journal={{Global Journal of Management and Business Research}},
	journal={{GJMBR}}2249-45880975-585310.34257/GJMBR,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}13102933
}

@book{b0,
	
	
		,
	title={{Brand Strategy. Director Books}}
		,
	author={{
			JMurphy
		}}
		
			,
	year={1990}
			61
			,
	address={London}
		
	

}

@book{b1,
	
	
		,
	title={{Raztsvet povreme na retsesiya}}
		,
	author={{
			JIvanova
		}}
		
			,
	year={2009}
			4
		
	

}

@book{b2,
	
	
		,
	title={{Izmereniya na transformatsiyata v targoviyata na drebno}}
		,
	author={{
			MBozhinova
		}}
		
			,
	year={2012}
			96
			,
	address={Svishtov, Tsenov}
		
	

}

@book{b3,
	
	
		,
	title={{Stanovlenie i razvitie sobstvennayh torgovayh marok prodovolystvennayh raznichnayh setey v sovremennoy Rossii. // Vestnik SPbGU, ser}}
		,
	author={{
			SStavrov
		}}
		
			,
	year={2003}
			32
			
		
	

}

@book{b4,
	
	
		,
	title={{}}
		,
	author={{
			JIvanova
		}}
		
			,
	year={2011}
			33
		
	

}

@book{b5,
	
	
		,
	title={{Vazhodat na Private Labels}}
		,
	author={{
			BSemkova
		}}
		
			,
	year={2009}
			10
		
	

}

@book{b6,
	
	
		,
	title={{Loyalty shifts from branded products to retailers. // Market Watch: Food}}
		
			,
	year={2009}
			10
		
	

}

@book{b7,
	
	
		,
	title={{Sobstvenite marki -motivi na potrebitelite}}
		,
	author={{
			KRadulova
		}}
		
			,
	year={2009}
			10
		
	

}

@book{b8,
	
	
		,
	title={{}}
		,
	author={{
			YKulik
		}}
		
			,
	year={2011}
			10
			15
		
	

}

@book{b9,
	
	
		,
	title={{Razvitie i konkuren tosposobnost na targovskite verigi v Balgariya. // Almanah nauchni izsledvaniya}}
		,
	author={{
			MBozhinova
		}}
		
			,
	year={2009}
			9
			
			,
	address={Svishtov, Tsenov}
		
	

}